Dealership Spotlight: Liberty Fundraising

on July 23, 2020

Summer is here and so is July’s “Dealership Spotlight” post. This month is all about celebrating freedom, independence, and community, so we wanted to feature a dealership that embodies all these ideals, right down to its name. Liberty Fundraising has been “helping others helps themselves” with Butter Braid® pastry fundraisers for almost two decades. During this time, the team at Liberty Fundraising has provided unwavering support and optimism to local communities, quickly becoming known as a dealership that will do whatever it takes to help their groups reach their fundraising goals.


Joel Wegener always wanted to own his own business. However, he was far too busy with his career in education, and he just couldn’t find the right time to start. Then, one day, Joel heard there was an opportunity to open a fundraising dealership in his area. After looking into it, Joel knew this was the perfect opportunity for him to finally achieve his dream. He accepted it as a God-given challenge. Joel opened Liberty Fundraising in August of 2002.

Currently in Loveland, Ohio, Liberty Fundraising has done a lot of growing over the years. The business office moved from Joel’s house to a bigger, rented space. He added warehouse space, installed a freezer, and purchased several freezer vehicles. Joel also hired more workers to help support him, so he could continue to grow his business. One of those new workers is his daughter Martha, who has been a big help with sales, marketing, and deliveries. And these new additions have paid off because Liberty Fundraising is now able to help more groups than ever reach their fundraising goals.

Fundraising Groups

The team at Liberty Fundraising delivers the best service because they believe they serve the best people. Joel and his team love helping groups attain the financial freedom needed to achieve their dreams. Over the years, they have helped groups raise money for band trips, school choirs, cheer uniforms, educational tools, mission trips, and more. The Liberty Fundraising team never backs down from a challenge, and this attitude has allowed them to help raise over $4 million for many great, local causes.

Groups love working with Liberty Fundraising because the dealership never fails to provide the best support, no matter the challenges. Angela Page, a local group leader, said, “Our fundraiser started before the stay-at-home orders from the governor went into effect. Joel was absolutely amazing about being flexible with delivery and called several times to make sure things were going well. He wanted to be as helpful as possible, and he was. We will definitely be using Liberty Fundraising again for our fundraisers.”

What Joel Wants People To Know

Joel and his dealership have done a lot for the communities he serves, but he isn’t one to take credit. Instead, he very humbly attributes his good fortune and success to the help of all the people around him. “In the 17+ years of running Liberty Fundraising, there have been many challenges, funny stories, and exciting things to happen,” Joel explains. “To the extent that I have been successful, I give credit to God, my family, the workers that have come to my aid during critical times, and Country Maid, Inc. There have been enough ‘God moments’ to keep me optimistic and enough challenges to keep me humble. I cannot emphasis enough my appreciation for the Country Maid family. My advice to others is nothing new or original, but it is very true: work like it all depends on you and pray like it all depends on God.”

Liberty Fundraising has been a great addition to the Butter Braid brand, and we are very thankful to have had them with us for the last two decades. Joel and his team bring a lot of heart to the business and to the communities they serve. If you are looking to run a fundraiser in the Cincinnati and southwest Ohio area, get in contact with Liberty Fundraising. You’ll be in great hands with them; after all, there’s nothing better than liberty.

Connect with Liberty Fundraising today!




Interested in becoming a dealer?
Head over to our Dealership Opportunity page to learn more.

Want to read more posts like this?
Check out our Dealership Spotlight feature on Bee’s Fundraising.

How Kids Benefit from Fundraising

on July 17, 2020

Most people know how fundraising benefits their local schools, clubs, and organizations –  from paying for sports equipment, to providing more after school care options, to supporting vital community programs. But there are other benefits to fundraising you may not have known. Fundraising provides multiple learning opportunities for the kids who participate. Talking with potential customers, handling money, managing orders, and working with others will help kids develop new and important skills that will benefit them in all aspects of life.

Customer Service Skills

Students gain valuable leadership and communication tools when selling products for fundraisers. Selling teaches kids how to think through the sales process. They learn the importance of eye contact, using clear and concise language, and maintaining a positive attitude. These skills will help propel them forward in academic competitions, college interviews, and the job market.

Goal Setting

Fundraising also teaches children how to set goals. It teaches them the power of choice: when to sell, how much to sell, who to sell to, and who to work with. Once they make those decisions, they can set appropriate goals to match their plan. Kids will also learn how to set group goals and how working together can help their community.


To make a fundraiser successful, everyone has to work together. Kids work with each other, parents, teachers, group leaders, and members of the community to reach their goals. When collaborating with others, kids learn to compromise and share ideas which will help them flourish in team-oriented environments.

Community Value

Finally, fundraising shows students how important their community is. Members of the community are the ones that step up and support local groups when they need it, like by purchasing from a fundraiser. Likewise, communities depend on support from families and students to maintain parks, shelters, recreational programs, and businesses. Through fundraising, students learn that the school is just one part of the community, and that everyone can benefit when people come together to help one another.

Fundraising offers plenty of opportunities for kids to learn and grow. They get to expand their communication skills, understand the importance of setting goals, and learn how to work together with many different people. And, even more importantly, they get to see how their actions not only benefit themselves but the community. So, during your next fundraiser, take the time to communicate these possibilities to the parents in your group. You just might get a few more people excited to fundraise.

Looking for more sweet ideas?
Head over to our Pinterest page for inspiring ideas using Butter Braid brand products.

Want more fundraising tips?
Check out our list of 5 Ways to Increase Teacher Involvement in Fundraising!