Dealership Spotlight: FROGS – Fund Raising Opportunities for Group Success

on May 21, 2021

For this month’s “Dealership Spotlight,” we’re shining the light on a dealership that goes out of its way to make every fundraiser a memorable one. Fund Raising Opportunities for Group Success, or FROGS for short, joined the Butter Braid® Fundraising team in 2005. For the people at FROGS, there is no greater joy than helping their groups achieve their fundraising goals. They know that fundraisers help families and communities make lasting memories. And memories are priceless.


Fund Raising Opportunities for Group Success is owned and operated by Michelle Kenney. In 2005, Michelle was looking for a job that would allow her to contribute to her family financially while also giving her the flexibility to be home with her two young children. Then, one day, she learned about Butter Braid Pastries. She fell in love with the product and the brand’s mission of “sharing the good” and helping others. A Butter Braid Fundraising dealership would offer her everything she was looking for. She’d get to be her own boss, have flexible hours, and support her family all while making a difference in her community of Boise, Idaho which is where Michelle would open FROGS later that year.

Changes to the Dealership

Originally, FROGS started as a partnership between Michelle and her mom. However, after her dad retired a few years ago, her mom followed suit, so they could spend more time with family. Currently, Michelle is working on building up the business and looking ahead to the next phase now that her children are older.

After more than 15 years, Michelle says it’s the memories she’s gained that have been the most important part of owning her dealership. Because of FROGS, Michelle has been able to cuddle her children when they were sick, go to their concerts and award ceremonies, take extended road trips across the country, and afford memorable family vacations. The memories she made with her family will be cherished forever. Now, Michelle has made it her mission to help other families get the opportunity to make memories of their own through fundraising.

Fundraising Groups

This Idaho dealership has helped many groups run successful fundraisers over the years. Michelle has worked with choirs, bands, cheer squads, sports teams, elementary schools, and many more to raise funds. Since 2005, groups have raised more than $2 million with the support of FROGS.

However, Michelle knows these fundraisers are about more than raising money. They’re about helping kids, families, and communities make memories. So, FROGS has made it so other families can take those trips they otherwise couldn’t afford. Schools have been able to purchase much-needed instruments and music for concerts and festivals. Clubs have gotten uniforms and supplies for their events and award ceremonies. These things all make lasting memories, and, as Michelle likes to remind people, “Memories cannot be purchased, and our children grow up so fast.”

Fundraising Stories

With more than 15 years in the fundraising business, Michelle has made plenty of her own priceless memories. She recalls one time she went out sampling with her son when he was about four years old. The two came across a National Guard Troop that was helping take care of local forest fires. One of the guardsmen was very homesick, and he was missing his son, who was about the same age as Michelle’s. He took to the Kenneys immediately and led them on a tour. He even let her son “drive” the Humvee around the parking lot. Michelle says that her son doesn’t remember many sampling days, but he has never forgotten this one.

Another time, a few years ago, Michelle remembers a call she had with one local woman. This woman asked if she could purchase a few Butter Braid Pastries from Michelle directly. Apparently, her son used to sell them but was in college now, and she didn’t know how to get more. When they met up for the exchange, the woman let Michelle know she had saved her Christmas. “I’m thinking that might have been a slight exaggeration,” Michelle says. “However, I do now run a ‘Gotta Have It’ group every season to be sure everyone can get their pastries.”

FROGS will continue to help groups meet their fundraising goals and make plenty of priceless memories for years to come. Everyone at the Butter Braid brand is glad to have such a dedicated dealership working with us to continue helping others and “sharing the good”.  If you’re looking to run a fundraiser in the Idaho area, give FROGS a call today! Let them help you make memories that will last a lifetime.

Connect with FROGS today!



Interested in becoming a dealer?
Head over to our Dealership Opportunity site to learn more.

Want to read more posts like this?
Check out our Dealership Spotlight feature on Kittelson Marketing Company.

Everything Mommyhood: Butter Braid® Pastry Review & Giveaway

on May 14, 2021

by Everything Mommyhood

Last month I was contacted by Butter Braid® brand, and I had heard of them before as they are a sweet and simple fundraiser that I know a lot of people love. Who can turn down yummy fresh baked pastries straight from the oven? Personally, I know my family couldn’t, so that’s why I said yes when they offered to send me their most popular flavors. Serving my family a yummy dessert after a home cooked meal is the best and I love that these are cooked at home to give that fresh baked at home taste. People will think you baked from scratch.

The one-and only Butter Braid Pastry is hand-braided and filled with delicious fruit and cream fillings. I don’t know about you, but I’m a sucker for anything cream cheese and I LOVE strawberries, so naturally the first one we chose to eat was the Strawberry and Cream Cheese Butter Braid Pastry. My fiancé and our four girls both love strawberry and cream cheese too, so I was excited for them all to try it.

They’re super easy to make too and don’t require a lot of effort, but they do require patience! For me the best time to set them out is around 8am-10am in the morning and by the time 6pm-7pm rolls around it’s ready to bake!

READ MORE of this review from Everything Mommyhood!

Want to read more reviews?
Check out this one from 2015 by Tales from a Southern Mom!

How to Get Parents Involved in Fundraising

on May 7, 2021

Fundraising is essential for many local organizations. It’s how they raise funds for supplies, activities, and other necessary functions. However, schools and clubs can’t do it alone. The success of a group’s fundraiser often depends on the support of the parents. If you can get parents involved in the fundraising process, you have a much higher chance of reaching your goals.

Yet, many parents are hesitant to get involved. They often don’t have a lot of extra time to commit to fundraising; parents already have a lot of responsibilities between work and home. However, they understand that fundraising is necessary for their kids to get the most out of school and activities. If you want to get more parents fundraising, we’re here to help! We’ve come up with 5 easy ways to get busy parents involved in the fundraising process.

  1. Get the kids excited

Parents want to support their children. If they see their child is passionate about something, they’re more likely to get on board. Get your students or club members excited about your fundraiser and parents will follow. Just be sure to keep that enthusiasm up throughout the whole fundraising process. Otherwise, as the kids’ excitement fades so will the parents’.

Tip: If you need ideas on how to get kids excited about fundraising, check out our blog post: Fun, Cost-Effective Incentives to Get Kids More Involved in Fundraising.

  1. Make it as easy as possible

The more straightforward a fundraiser is, the more likely parents will want to get involved. This means you need to be clear and specific about your fundraising plan upfront. The best way to do this is to send out an informational letter as early as possible. Outline the purpose of the fundraiser, your goals, how the kids will benefit, what the fundraiser will be, and what type of support is required. End the letter by asking for help from all parents by inviting them to get involved. By telling them exactly what you need and giving them plenty of time to plan, parents are more likely to be able to fit fundraising into their schedule.  

  1. Communicate using multiple mediums

Parents are busy people, so it’s easy for them to miss some communications. Especially if those communications are coming to them from a channel where they don’t spend a lot of time. Instead of using only one method to communicate, promote your fundraiser and volunteer opportunities through a variety of mediums such as social media, text messages, phone calls, and emails. Make a solid effort to meet the parents where they already spend their time.

  1. Offer a variety of roles

Not every parent will fit into the same fundraising role. By asking for help in a variety of positions, you can increase the number of parents that are able to help. Here are a few examples of different roles parents can take:

  • Organization: Some parents may prefer doing behind-the-scenes work. Planning the kick-off event or organizing delivery day are great opportunities for detail-oriented parents to get involved. This will also help you divide up the work of planning the bigger parts of your fundraising event.
  • Volunteering: Other parents may want to take a more hands-on role. No matter what kind of fundraiser you’re hosting, volunteers can make everything easier. They can help by handing out the product on delivery day, collecting order forms, or counting the money collected.
  • Promotion: Finally, parents that need a quicker and easier way to get involved can help boost your fundraiser. Whether this be hanging flyers or posting about the event on social media, parents can help get the word out to otherwise hard-to-reach audiences.
  1. Show your appreciation

Because parents are so busy, they like to know that the time and effort they give is being appreciated. It can be as easy as sending a letter, making a phone call, or making an announcement at your next PTO meeting. And you don’t have to wait until the fundraiser is over to do so! Thank the parents who are giving you a hand before, during, and after your fundraiser. When people feel appreciated, they will do more for you and your fundraiser.

Looking for more sweet ideas?
Head over to our Pinterest page for inspiring ideas using Butter Braid® brand products.

Want more fundraising tips?
Check out our post on the Tips to Make Your Fundraising Delivery Day a Breeze!