Dealership Spotlight: Sweet T Fundraising

on August 20, 2021

At the Butter Braid® brand, you know we love to “Share the Good” and support local causes with our amazing pastries. That’s why we chose to focus this month’s “Dealership Spotlight” on a business owner that goes out of his way to make a difference. Terry Edwards believes true happiness is found in helping others. When he started Sweet T Fundraising 3 years ago, Terry wanted the business to do more than share great products or host successful fundraisers. He wanted to use it to share his love of giving with everyone in his community.


Terry Edwards always wanted to have his own business, but it couldn’t just be any business. He wanted to open a company that would allow him to spend his time helping others while also making a living. That’s when Terry learned about the Butter Braid brand and its unique mission of “Share the Good” by helping people raise money with their delicious products. This was a company that clearly valued people over profit which really stood out to him. Once he tasted his first Butter Braid Pastry, he knew this was the path for him. Terry opened Sweet T Fundraising in Savannah, Georgia on June 1, 2018.

Changes to the Dealership

Sweet T Fundraising added some new features to the business in the last three years, so it can continue to help groups make the most out of their fundraisers. The biggest change has been the addition of the online store. This new fundraising option allows sellers to promote their own personal online store link via email, text, or social media. Supporters can order and pay online using a credit card or mobile wallet. As a bonus, all deliveries are prepacked and organized by seller to keep the fundraising process as easy as possible. The online store has been a great way to spread the joy of giving to new groups in the area. Terry is very glad to have it as part of his fundraising program.

Fundraising Groups

Sweet T Fundraising has done a lot to make their fundraisers as successful and easy as possible for groups. Terry says he does this because there is no greater joy, to him, then when a group leader says on delivery day, “This is the easiest fundraiser we’ve ever done.”  That’s when he knows he’s truly meeting his goal of helping as many people as possible.

Since 2018, Terry has certainly helped a lot of groups in the Georgia area. Sweet T Fundraising has hosted fundraisers for groups raising money for uniforms, band equipment, gym mats, drinking fountains, mission trips, field trips, playground equipment, dance and theatre productions, and so much more. In only three years, he’s helped groups raise more than $330,000.

Group leaders really appreciate Terry’s attention to detail and devotion to their causes. Jenn D. from Savannah says, “Sweet T Fundraising offers amazing customer service from a representative who really takes the time to get to know his clients. We love Mr. Edwards, and we love Butter Braid Pastry products! A very helpful fundraising company!”

What Terry wants you to know

Every fundraiser is an opportunity for Terry to share his love of helping others with the people in his area. He says that, even when a fundraiser turns out to be small, it can turn into a larger opportunity in the future. Each fundraiser reaches new people that love Butter Braid Pastries and enjoy the feeling of giving back to the community. Terry says you never know when one of those people are going to want to run their own fundraiser and make it a huge success for their group. Even if they don’t want to run a fundraiser, individuals will often continue to support local causes by buying more Butter Braid Pastries the next time they get an opportunity. It’s the gift that keeps on giving, and Terry intends to continue sharing it with the people of Georgia for a long time to come.

The Butter Braid brand is happy to have Sweet T Fundraising as part of our fundraising family. Terry Edwards believes that it’s better to give than it is to receive, and he has built that belief into the very foundation of his business. This has allowed his groups to reach new heights with their fundraisers and introduce more people to the happiness you feel when you help others. If you’re a group in Georgia and want to run a fundraiser with Sweet T Fundraising, give Terry a call. His love of helping others will have you on the fast track to fundraising success.

Connect with Sweet T Fundraising today!



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The Best Time to Start Your Fall Fundraiser

on August 6, 2021

Fall is the busiest season for fundraising, and the success of your event could very well depend on when you start. Many groups want to start the year off right by being one of the first to have a fundraiser in the area. Others wait until closer to the holidays. So, when is the best time for you and your group to host a fundraising event? Here’s what you need to consider when scheduling the start of your fall fundraiser.

  1. Is your group seasonal or year-round?

One thing to consider is whether your group is only active during the fall or all year. If you’re in a seasonal sport or club, it would be best for you to start fundraising at the beginning of the fall season. This way you have enough time to plan and raise the money you need for later in the year. If your group is together throughout the year, you have more flexibility in planning your start date.

  1. What type of fundraiser are you hosting?

Are you running a fundraiser with a product people can use year-round? Or are you selling holiday favorites? What fundraiser you choose should factor into when you plan to start your event. People may not think to purchase wrapping paper in September, but it may be on their mind in late October or early November as they prepare for the holidays.

  1. Who are your supporters?

Knowing who your supporters are will be a great help in determining the best time to start a fall fundraiser. If you’re expecting mostly parents and family members to purchase from your sellers, it may be best to wait until a few weeks after the beginning of the school year. This way, they’ve had time to recover from summer vacations, and it’s far enough away from the holidays that people may have more opportunities to support your cause.

  1. Should you start your fundraiser at the beginning of fall?

As you’ve read, there are many benefits to starting your fundraiser sooner rather than later. Here are some more things to consider if you’re planning an early fall fundraiser.

By getting an early jump on things, you’ll miss the fundraising fatigue that can set in later in the season. As fall progresses, parents and kids get busier and might not have time to participate in another fundraiser.

On the downside, you’ll be competing with the busyness of the back-to-school season. Schedules are full with kids starting new classes, parents planning carpools, and families trying to fit in all the other community events that happen around this time. If you want to do an early fall fundraiser, make sure you are aware of the schedules within your community.

  1. Should you wait until closer to the holidays?

While fundraisers that start earlier in the season statistically do better, according to Clay Boggess at Big Fundraising Ideas, there are several reasons for putting off your fundraiser until later in the year.

Waiting until later means you avoid the back-to-school rush. If there are a lot of groups selling in your area, it can be difficult to be the first one out, especially considering some groups start even earlier than August. If you can’t compete with that time frame, waiting may give you an advantage. Groups that sell in November and December can greatly benefit from the holiday season. This is when people do most of their shopping and are feeling charitable, so they may be more likely to support your cause.

However, many families travel for the holidays or have family traditions that would prevent students from participating in your fundraiser. Check with the kids and parents in your group before planning an event during this busy time.

There’s a lot to consider when planning the right start date for your fall fundraiser. Ultimately, you need to decide what’s best for your group and your community because every situation is different. In the end, there really is no bad time to host a fundraiser. If you pick a time that allows your group to engage with the community, and you put in the work to market your event, your fundraiser has every opportunity to be a success!

Looking for more sweet ideas?
Head over to our Pinterest page for inspiring ideas using Butter Braid® brand products.

Want more fundraising tips?
Check out our post on Tips for First-Time Fundraising Leaders!