Dealership Spotlight: Show Me Dough Fundraising

on September 17, 2021

The leaves are beginning to fall, and autumn has officially arrived which means it’s time for a new “Dealership Spotlight”. For September, we’re featuring Show Me Dough Fundraising, a Missouri-based fundraising dealership, that has been selling Butter Braid® Pastries for almost 30 years. The team at Show Me Dough have made it their mission to make the fundraising process as profitable and painless as possible. They are always there, making sure their groups have everything they need and dedicating themselves to enriching the lives of people throughout the community.


Marlyn and Lu Moen didn’t begin their journey with the Butter Braid brand looking to start a new business. In the early 1990s, Marlyn was working for a local company and Lu was a stay-at-home mom. However, the company Marlyn was working for suddenly went bankrupt. Lu had just given birth to twins, growing their family from three to five, so the Moens needed a new way to make a living. That’s when they remembered a treat they had purchased not too long before.

Marlyn and Lu had recently tried a Blueberry & Cream Cheese Butter Braid Pastry. It was the most delicious pastry they’d ever had! The unique product stuck with them, and they thought it could be the start of a great, new opportunity. Eager to find out more, they traveled to West Bend, IA to meet the pastry’s creators, Ken and Marlene Banwart. Ken and Marlene told them all about the Butter Braid Pastries and how they were available exclusively in fundraisers. The Moens were inspired by the company’s mission to “Share the Good” and decided this was exactly what they were looking for. Soon after, in April 1993, Marlyn and Lu Moen opened Show Me Dough Fundraising in O’Fallon, Missouri.

Changes to the Dealership

Show Me Dough has greatly expanded their programs to better serve local fundraising groups. One of the new services they added is pre-sorting orders before delivery. The owners say this has been transformational for their business, and groups love how easy delivery is now. The Show Me Dough team simply shows up with each order boxed and sorted by seller, so it’s ready for distribution. The Moens are always looking for new ways to better serve the people they work with, so new features like this are constantly being added to their fundraisers.

Fundraising Groups

Marlyn, Lu, and their team truly enjoy helping people raise money. For them, it’s very rewarding to see their groups and organizations reach their goals. Over the years, the dealership has helped groups raise money for band trips, competitions, grad nights, cancer awareness events, sports leagues, travel fees, therapy programs, and so much more. Their dedication to helping the community is how Show Me Dough has helped raise over $20 million for many great, local causes.

Groups love working with Show Me Dough because the dealership never fails to provide the best support. Cat, a program manager at a St. Charles County non-profit, said, “We use Show Me Dough a couple times a year for our fundraising events. Everything from pre-sale, product questions, products, delivery, and post-delivery follow up couldn’t have been more professional. Show Me Dough makes the entire fundraising process easy by offering a good variety and lots of great-tasting products. Our families, employees, and staff look forward to selling and eating only the best…and Show Me Dough continues to deliver just that.”

Words of Wisdom

After almost 30 years in the fundraising business, the Moens have compiled some great pieces of advice that they love to share with people:

  1. Diesel trucks like diesel fuel, not gasoline.
  2. Make sure you always order enough product, or you’ll find yourself doing double deliveries at Christmas.

To hear the whole story behind these words of wisdom, reach out to Marly and Lu. They’re always more than happy to share their experiences and fundraising expertise with those who want to learn more.

Show Me Dough Fundraising has been a great addition to the Butter Braid Fundraising family, and we are very thankful to have them with us for the last three decades. Marlyn, Lu, and their team have been devoted to helping others “Share the Good” and plan to continuing doing so for many years to come. If you’re looking to run a fundraiser in the Missouri or Illinois area, reach out to the experts at Show Me Dough. You’ll quickly find out why it’s the top fundraising companies in the area.

Connect with Show Me Dough Fundraising today!



Interested in becoming a dealer?
Head over to our Dealership Opportunity page to learn more.

Want to read more posts like this?
Check out our Dealership Spotlight feature on Sweet T Fundraising.

What to Know Before Running an Online Fundraiser

on September 3, 2021

Online fundraising has become increasingly popular over the last few years. It’s a great way to run an efficient and effective campaign and can allow you to reach more supporters than you would with a traditional fundraiser. However, planning and implementing a virtual event can be challenging for those who have never experienced one before. If you’re considering running an online fundraiser, check out our list of things you need to consider before taking your fundraiser virtual.

How does an online fundraiser work?

Online Fundraising - Fundraise in the Fastlane infographic - Online store, virtual kick off, promote and sell, and pick up and delver

Groups that sell online are doing so using a company’s webstore. This store typically has all the items you would see in a traditional fundraiser from the same company. Your goal is to get people to support your group by purchasing from the store.

There are a few different ways that you can share the online store with potential supporters, depending on the company you partner with. In some cases, your group will have a unique link that can be shared via email, text, or social media. Other companies may offer individual seller links to promote your fundraiser. With this option, the sellers in your group self-register for the online store and are given a personal link to share with family and friends.

Can you pair a traditional fundraiser with an online fundraiser?

Try to find a fundraising option that allows you to run an in-person and online fundraiser together. Studies show that groups who sell using both methods are raising more money because they are able to reach more people. Read about some groups’ success with these combo fundraising programs on Big Fundraising Ideas’ blog.

You can also find more benefits and statistics of online fundraising in a recent blog post by the Butter Braid® brand.

Is your group responsible for deliveries?

Group leader holding butter braid pastry order form in front of boxes of product in a classroom

Running an online fundraiser can allow you to reach more people in your community and even out of state which is great for your group. However, before you start promoting your store to people all over the country, check to see if your group is responsible for delivering the products. If you are, it may impact who you want to share your online store with.

How to keep students and parents involved during a virtual fundraiser?

Communication is very important when running an online fundraiser, especially if you are not having any face-to-face contact with kids and parents like you would during a normal fundraising event. Before the fundraiser, make sure everyone is comfortable working with the online platform. Schedule a time where you or a member of the fundraising company can walk everyone through the online store and give them a rundown of what to expect.

During the event, consistently check in with your sellers to see how they are progressing towards their goal. Remind them that, though the fundraiser is online, they are still part of a group and have a support system to turn to for help. Consider posting a thermometer or goal tracking image to show kids and parents how close the group is to reaching their goal.

Running your first online fundraiser can seem intimidating at first, but, once you know what to expect, it’s really a great addition to your fundraising plan. The most important thing you can do is choose a fundraising partner that will be there for you every step of the way to help you navigate this new experience. They are the best resource you have when it comes to running a successful fundraiser, no matter what kind of fundraiser it is.

Looking for more sweet ideas?
Head over to our Pinterest page for inspiring ideas using Butter Braid® brand products.

Want more fundraising tips?
Check out our post on the Best Time to Start Your Fall Fundraiser!