Dealership Spotlight: Partners for Profit Fundraising

on May 20, 2022

For this month’s “Dealership Spotlight”, we’re introducing you to a dealership that always focuses on the positive and goes out of its way to give its groups the best experience possible. Partners for Profit Fundraising is a family-owned business that joined the Butter Braid® Fundraising family over two decades ago. The family behind Partners for Profit has loved every minute of their time in the fundraising industry. For them, it’s more than just a chance to help groups reach their goals. Each fundraiser is a chance to “Share the Good” and spread positivity throughout their community.


The Partners for Profit family has been around Butter Braid Pastries almost since the beginning. Lyle and Deb Massner found out about these delicious pastries through their nephew, Darin, who worked for the brand. At the time, the team behind the Butter Braid brand was exploring the idea of partnering with fundraising dealerships to sell their products. Darin reached out to Lyle to see if he would be interested in starting a dealership of his own in Iowa. Lyle couldn’t see himself working in the fundraising industry just yet. He had plenty of sales experience, but he had always worked in agriculture.

A little while later, Lyle ended up working for a company that was demanding a lot of his time. He was gone a lot and couldn’t be home with his family as much as he wanted. On weekends, he was working. On holidays, he was working. When his job wanted him to come to work and miss his son’s first birthday, he knew he needed to make a change. Lyle already had experience being self-employed, having been a farmer for many years, and he wanted to go back to that. Then, he remembered the offer made to him by his nephew. After learning more about the opportunity, he was ready to sign on. In 2001, Lyle Massner opened Partners for Profit in Morning Sun, IA.

Changes to the Dealership

Originally, Partners for Profit was solely owned and operated by Lyle. He did everything himself from sales to delivery. Now, his wife, Deb, has joined him in the business. She came on about 5 years after the business got started and is mainly in charge of the office. Their son, Luke, has worked for them for 5 years doing delivery and pre-packing. They are also supported by their nephew Jonathan Ludens, who helps Deb in the office and works as a sales representative. It truly is a family business!

At the beginning, the dealership just had a little freezer that Lyle purchased from a local restaurant that went out of business. This meant that everything had to be moved and sorted by hand, no matter the weather. Now, they have a lot more space. Lyle added onto their machine shed on the farm to accommodate a walk-in. Now, he could pull in trucks and use forklifts to make unloading much easier. It also gives the business more space to pre-pack orders which makes delivery easier for their groups.

The online store has also been a nice addition. This allows sellers to promote their own, personal online store link via email, text, or social media. Supporters can order and pay online using a credit card or mobile wallet. Now, it’s even easier for Lyle, Deb, and their team to focus on their groups and bring more positivity to all their fundraisers.

Fundraising Groups

This Iowa dealership has helped many groups run successful fundraisers over the years. Lyle says every time he thinks he’s done it all, something new pops up. Partners for Profit has worked with schools, sports teams, churches, Habit for Humanity, 4-H, Boys Scouts and Girl Scouts, women’s organizations, transplant teams, and more. Since 2001, groups have raised more than $5 million with the support of Partners for Profit.

Deb, Lyle, and their team have enjoyed being able to work with so many amazing groups over the years. For them, this business is all about reward. It’s about groups trying to raise money for great causes and help them get things done. It’s all so positive, and that’s what makes this business different for the Massner family. They’ve always loved to focus on the positive over the negative and see things in a good light. Their fundraising groups help them do that, and the Massners do everything they can to return the favor. That’s why groups love to work with them year after year.

A local group leader from Indianola, IA says, “I had no idea Partners for Profit went to that level of service …I can tell you Butter Braid Pastries will remain at the top of my list for fundraising. Not only because they are delicious but because of you and the team behind Partners for Profit!”

What Lyle Wants You to Know

For Lyle, owning Partners for Profit these last two decades has been a wonderful experience. He says there is nothing better than having a family business and getting to work together. Businesses like these allow you to have family members involved and allows you to create opportunities, not just for your family and friends, but for people throughout the community. Even more importantly, it gives you something to pass down. It’s something that can keep growing and keep helping people long after you’ve gone.

He also wants you to know how grateful he is for the assistance of the dealership network he’s part of. Butter Braid Pastries are represented by over 75 independent dealers across the United States. Lyle says each one of them are always there to help one another. It’s a great system, and he really appreciates the support they bring. He says, “I know that we are stronger together.”

Partners for Profit will continue to spread positivity and provide exceptional service for years to come. The Massner family and their team are a passionate, positive addition to the Butter Braid Fundraising family, and we’ve been so blessed to have had them with us for the last two decades. If you are in the Iowa, Illinois, or Missouri areas and looking for a great, hassle-free fundraiser, you’ll want to partner with Partners for Profit. Not only will they support you and your group throughout the fundraiser, but they’ll make it a one-of-a-kind experience that you won’t soon forget.

Connect with Partners for Profit Today!



Interested in becoming a dealer?
Head over to our Dealership Opportunity page to learn more.

Want to read more posts like this?
Check out our Dealership Spotlight feature on Wyhe’s Choice Fundraising.

Tips to Keep Supporters Coming Back

on May 6, 2022

We’ve talked before about how important it can be for groups to find new supporters for their fundraisers. It’s true that finding brand-new supporters can be useful for groups looking to increase their fundraising success. However, acquiring those new supporters can require a lot of time and resources. Thankfully, there’s a simpler way to increase your number of donations from year to year that does not rely solely on finding new supporters every time you run a fundraiser.

Building relationships with supporters and community sponsors that have helped you in the past is the first step to long-term fundraising success. People who have bought from you in the past are more likely to buy from you again in the future. That’s why focusing on people who have already supported you and turning them into loyal customers is so important. How can you keep your supporters coming back year after year? Here are 3 simple ways to turn the people in your community into lifelong supporters of your group.

  1. Remember to say thank you!

Saying “thank you” is one of the simplest and most impactful ways your group can keep supporters coming back. A simple message of appreciation goes a long way in recognizing a person’s dedication to your cause.

To really increase the impact of your thank you letters or emails, make them as personal as possible. Personal communication helps to make supporters feel appreciated and needed which, in turn, increases the likelihood that they will donate again in the future.

  1. Let them know they made a difference!

After purchasing from a fundraiser, supporters are often left wondering how their donations are being used and whether they made a difference. If they don’t see how their donations are being used, they may not be motivated to give again in the future. That’s why it’s important to post updates about your groups’ projects and activities, so your supporters can see that their support mattered.

Let supporters know you will be posting periodic updates on your group’s website, social media pages, or newsletter for them to see. If you were fundraising for new playground equipment, show the progress of the build from beginning to end. If you were fundraising for a trip, share pictures of your group having a good time at their destination.

  1. Connect with them!

Lastly, a great way to keep supporters coming back is to connect with them outside of your annual fundraiser. If you’re only in contact with supporters when you’re asking for donations, it can be a turn off. Steer away from making every communication piece an ask and instead find fun ways to foster positive emotional connections to your group all year long.

Social media is a great way to build a visual, emotional connection to your group and creatively stay in contact with the people in your community. Post at least once a month about inspiring stories, noteworthy achievements, events, testimonials, or your organization’s culture. When supporters feel connected to your group, they’re more likely to contribute.

Putting a little extra time and effort into building relationships with the people in your community will go a long way toward making your future fundraisers even better. Our tips above are a great place to start turning your supporters into loyal customers. However, in the end, there is no one right way. Round up the other members of your group and continue to brainstorm ideas to help round out your plan to keep supporters coming back. You know your community best, so tailor your plan accordingly and start strengthening those relationships!

Looking for more sweet ideas?
Head over to our Pinterest page for inspiring ideas using Butter Braid® brand products.

Want more fundraising tips?
Learn Why Shorter is Better when it comes to fundraising!