Dealership Spotlight: High Profit Fundraising

on June 24, 2022

For the first “Dealership Spotlight” of the summer, we’re introducing you to a Missouri dealership and a family who loves to fundraise. High Profit Fundraising, which is owned by the Rodgers family, joined the Butter Braid® Fundraising team 17 years ago. This family puts a lot of heart into their fundraisers. Through their love of fundraising and their love of helping others, the Rodgers are able to go above and beyond and help each group achieve their goals.


In the early 2000s, Jamie Rodgers owned a gymnastics gym and her husband, Tim, was working contracting jobs. As their sons got older, Jamie was missing out on a lot of their after-school activities because gymnastics is a mostly nighttime business. So, she started looking for a solution. That’s when she found Butter Braid Fundraising. Jamie was introduced to Butter Braid Pastries by her local dealer, Show Me Dough Fundraising. They were the dealership who helped organize a fundraiser for her gymnastics’ team. She was blown away by the product and really enjoyed fundraising with her team. Jamie thought to herself, “This is what I want to do!”

Later, both she and her husband attended the AFRDS (Association of Fund-Raising Distributors & Suppliers) Conference & Expo in Nashville. It was here that they approached the representatives of the Butter Braid brand and asked about opening their own dealership. After getting the green light, Jamie and Tim quit their jobs and jumped into the fundraising industry with both feet. In January 2005, they opened High Profit Fundraising in Sikeston, MO.

Changes to the Dealership

A lot has changed in 17 years. For the first six years, Jamie and Tim rented a freezer facility and ran High Profit Fundraising from their home. After that, the Rodgers moved the office out of their house, and they added a walk-in freezer to the business. Last year, they were able to add another walk-in freezer, so they could continue to expand their offerings.

Back in 2005, High Profit Fundraising’s territory only included western Tennessee. Every day the Rodgers had to drive over an hour to get to their territory since none was currently available in Missouri. However, High Profit Fundraising grew quickly and added on a lot more territory. Soon, they were also working in western Kentucky and southeast Missouri. As of 2022, High Profit Fundraising operates in six different states.

Fundraising is a lot of fun, but there’s a lot of work that goes on behind the scenes. This is especially true for a dealership as big as High Profit Fundraising. Tim oversees sales and the warehouse. Jamie does all the office work: sales, booking, scheduling, etc., and she is always ready to help Tim out with filling and delivering the orders. Carson, local high school student, helps out breaking down pallets and pulling orders. They also have a group of part-time workers that help during the busy season, so Tim and Jamie can spend as much time as possible focusing on their groups.

Fundraising Groups

One thing that will never change for the Rodgers is how much they care about the causes and the groups they serve. They love being able to help those in their area fulfill their needs and share with them their love of fundraising. In the 17 years High Profit Fundraising has been working with these groups, they’ve helped raise over $3.5 million.

Passing on Their Love of Fundraising

Tim and Jamie aren’t the only members of the Rodgers family that were bitten by the fundraising bug. Their son Trey and his wife, Gus, share Tim and Jamie’s passion. These two have recently opened their own dealership in Missouri, so they can continue to spread their love of fundraising and Butter Braid Pastries with even more groups throughout the state. Jamie and Tim are very proud of them both and look forward to seeing them grow.

We are very blessed to have people as passionate as Jamie and Tim as part of the Butter Braid Fundraising family. If you are in their territory and looking to run a fundraiser, call High Profit Fundraising today! It’ll be the best fundraising experience you’ve ever had, and soon you’ll love fundraising almost as much as Tim and Jamie do.

Connect with High Profit Fundraising Today!



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Head over to our Dealership Opportunity page to learn more.

Want to read more posts like this?
Check out our Dealership Spotlight feature on Partners for Profit Fundraising.

10 Tips for Your Next Fundraiser

on June 9, 2022

As a group leader, you know how important hosting a successful fundraiser is. You know the benefits of fundraising go beyond supplementing a budget for items like field trips, equipment upgrades, or essential supplies. When a fundraiser is done right, it strengthens the bonds between a group and their community while also bringing in those necessary funds. Plus, they are a lot of fun!

Coordinating a fundraiser also comes with its challenges. Successful fundraisers take a lot of planning, resources, communication, and volunteers. Thankfully, you’re not alone. We here at the Butter Braid® brand, with the help of our dealer network, have been helping groups reach their fundraising goals for over 30 years. So, we used our 30 years of expertise to compile 10 tips to help you plan your next fundraiser.

Tips for Your Next Fundraiser

  1. Have a written project plan

Think of your fundraiser as a small business. Write out a plan that states all the roles and responsibilities needed for your fundraiser. Fill the roles with the right individuals and provide them with everything they need to do a great job.

  1. Create a value proposition

In 2 sentences or less, summarize what you’re doing and why. Let people know what this fundraiser is all about and share it with your group, board, and volunteers. Make sure to include a call-to-action in all your communication efforts.

  1. Maximize value to maximize results

Make this tip your mantra:

More value = more prospects

More value = more buyers

More value = more money for your group

What do we mean by value? We mean finding a fundraising product that meets all the needs of your group and the people in your area. For instance, groups love to sell Butter Braid Pastries because they offer high per-item profits, short turnaround times, and simple sales. Supporters love them because they’re braided by hand with love and made with high-quality ingredients.

Offering products like Butter Braid Pastries guarantee you are maximizing the value of your fundraiser.

  1. Focus on quality

Quality work = more sales

Quality rewards = more motivation

Quality program = more confidence

  1. Set a public goal

As a fundraising group, make a goal, commit to it, and state it publicly; this causes your mind to read it as a verbal commitment. Be sure to aim high but keep your goals realistic. Structure sales efforts to emphasize and reward achieving your goals.

  1. Set individual goals

Everyone on your fundraising team should be committed to doing what it takes to reach your group’s goal. Make sure everyone takes ownership of your fundraiser’s success by setting goals at the individual level as well as on the group level. That way everyone is responsible for contributing to the success of your event.

  1. Provide alternative options

Keep in mind that some people may not be able to financially contribute to your fundraiser, but they may be able to contribute in other ways. This could be anything from volunteering to help during kick-off and delivery days to sharing information about your event with their family and friends. Explore all the different ways people in your community could use their talents to get involved and help your group.

  1. Emphasize safety

Seller safety must be your highest priority. All neighborhood sales should include an accompanying adult. Remind your group to never sell alone, to not go into anyone’s house, and to never sell after dark.

  1. Keep it fun

Plan fun things to do during each stage of the process that rewards involvement. Remember that fun is an essential part of fundraising.

  1. Help others

The most important of our “tips for your next fundraiser” is for you to share your success and help others. Once you’ve reached your goal, make an effort to go out and help another group reach theirs. For example, your group could volunteer to help with local charities, write letters to the military, or anything else that may have special meaning to your group.

After all, fundraisers are about more than raising funds; it’s about strengthening the bond with your community. Your community came together to support you. Seeing you do the same will inspire them to continue their support of your group for years to come.

Looking for more sweet ideas?
Head over to our Pinterest page for inspiring ideas using Butter Braid® brand products.

Want more fundraising tips?
Check out our Tips to Keep Supporters Coming Back!