Dealership Spotlight: Uplifting Promotions

on September 22, 2022

September has finally arrived, and it has brought more than falling leaves and colder temperatures. It’s also brought a new “Dealership Spotlight” feature! For this month’s spotlight, we’re featuring a dealership that has devoted itself to making fundraising easy and FUN for everyone it partners with. Uplifting Promotions has been part of the Butter Braid® Fundraising family since 2005. For 17 years, the team at Uplifting Promotions has been committed to offering superior customer service and simple fundraising programs to help group leaders, teachers, and volunteers in their efforts to reach their fundraising goals.


Julie Lyon’s desire to run her own business started with her parents. Both her mom and dad have run their own businesses ever since she was a little girl. She was incredibly inspired by them and carried that with her into adulthood. Though Julie was born and raised in Arizona, she did move away for a time and spent 7 years in Colorado where both of her kids were born. While there, she met Keith Wagner and Al Hooyman, the owners of Integrity Fundraising. The families spent a lot of time together, and they got to watch Integrity’s business continue to grow every year.

See, Julie always wanted to have her own business, but it couldn’t just be any business. So, when Keith and Al told her about Butter Braid Pastries, its fundraising programs, and its unique mission to “Share the Good”, Julie knew this was an opportunity she didn’t want to pass up. A fundraising dealership sounded like the perfect fit for her family. In 2005, Uplifting Promotions opened in Julie’s hometown of Phoenix, Arizona.

Changes to the Dealership

Over 17 years, Julie has updated many areas of the dealership to streamline processes and make her fundraising programs as simple and seamless as possible. There is now an easy-to-navigate, mobile-friendly website, automated reminder and response emails for customers, and improved information for group leaders. Uplifting Promotions has also added an online store for their groups to use. This new option allows sellers to promote their own, personal online store link via email, text, or social media. Supporters can order and pay online using a credit card or mobile wallet.

In 2020, Uplifting Promotions moved into its first commercial space after 15 years of being run from a home office. The dealership recently added its third freezer trailer and is excited to use it in fundraisers this fall. Uplifting Promotions also added a new product line to their offerings this last spring, and the team is excited about the positive feedback from group leaders, sellers, and supporters!

Julie has no idea how many hours she works – time flies by when you are helping groups raise dough! She is currently training a new Customer Service Specialist to help in the office. Uplifting Promotions also has 3 seasonal delivery drivers, but the business could always use more. If you know anyone in the area looking for extra work in October-December and February-April, give her a call!

Fundraising Groups

Uplifting Promotions has always strived to make its fundraising programs as successful and easy as possible for group leaders. Julie loves being able to help groups reach their fundraising goals. With the help of Uplifting Promotions, groups have been able to raise funds for so many wonderful causes. Underprivileged students have gotten to go on international trips, teachers have been able to order much-needed supplies, scholarship funds have been replenished, and the list goes on. Since 2005, Uplifting Promotions has sold almost 1.5 million items through their fundraisers.

Group leaders really appreciate Uplifting Promotions’ devotion to their causes and its efforts to make fundraising a hassle-free process. One baseball team mom wrote, “Thank you so much for a successful fundraiser. My oldest son is 20, so I have been doing school fundraisers for a very long time. This was the most well-organized, easiest fundraiser I have ever done. The pastries are so easy to sell, and you have this process so fine tuned that it made my job almost foolproof. Your employees were very efficient and pleasant as well. I will definitely be suggesting our school partners with you in the future for upcoming fundraisers.”

Uplifting Promotion’s Mission

Julie is very passionate about the mission behind Uplifting Promotions. When asked about it, she said, “Providing the best customer service to my groups is so important to me. These group leaders are mainly volunteers and teachers. They have their own jobs, families, friends, etc. to juggle, so making fundraisers easy for them is always my #1 goal. I do everything I can to cushion them from impacts like the product shortages, pricing increases, and operational costs that we’ve been navigating the last 2 years.”

We have been blessed to have Uplifting Promotions as part of the Butter Braid Fundraising team for the last 17 years. The team at Uplifting Promotions is incredibly passionate about the work they do, and they’re looking forward to continuing to help the groups in their community for many more years to come. If you’re in Arizona and looking for a “WOW” fundraising experience, call Uplifting Promotions or reach out on the company’s website. They will set you up with an easy fundraising program that your group members and supporters will ask for again and again.

Connect with Uplifting Promotions Today!




Interested in becoming a dealer?
Head over to our Dealership Opportunity page to learn more.

Want to read more posts like this?
Check out our Dealership Spotlight feature on LaBraid Fundraising.

How to Ask Someone to Buy from a Fundraiser (Tips and Examples)

on September 9, 2022

When it comes to hosting a successful fundraiser, a good place to start is at the beginning, and that means preparing your sellers to ask for support from people in the community. That leads to the age-old fundraising question: how do you ask for donations?

Many adults have difficulties asking people for something, especially strangers, so you can only imagine how hard it is for kids. If this is the first time some members of your group are participating in a fundraiser, providing them with some tips and tools on how to ask for donations will go a long way to making them feel more comfortable when reaching out to potential supporters. The more comfortable your sellers are, the more people they will ask. The more people they ask the more likely it is that you will reach your fundraising goals.

Tips on How to Ask for Donations During a Fundraiser

  1. Practice asking

As we already mentioned, the most daunting part of a fundraiser is asking people to buy your product. Help your group prepare for this task by having them practice what they would like to say. This way they feel more confident when it is time to ask for donations!

Not sure what to say? Check out our sample scripts and posts below!

  1. Make a list

Have the sellers in your group make a list of people they can ask to support their fundraiser. Typically, sellers are going to be more successful getting people they know to buy than people they don’t. Having them start off by asking family and friends will help them practice their asking technique and let them slowly get more comfortable with asking people to donate to or purchase from their fundraiser.

If you want more tips on finding supporters for your fundraiser, check out our previous blog post on the topic.

  1. Know your product

Have your group learn as much as they can about the product(s) that they will be selling. When you know your product, it becomes easier to sell. Your sellers should know what the product is called, the different versions of the product available, and any special features of the product.

  1. Know the “why”

Always be ready to explain the “why”. People want to know about the cause that they are supporting and where their money is going. It’s easier for people to give when they know their support is helping to make a difference in their community. Coach your sellers on the “whys” behind your fundraiser and the goals you are hoping to achieve.

  1. Keep it brief

Remember that the people you’re reaching out to may only be able to give you a little bit of their time. Make your request brief and to the point while also including all the necessary information about your fundraiser and your product(s).

  1. Always say thank you

Saying “thank you” is a big part of a successful fundraiser. Regardless of whether someone buys or not, always thank them for their time and consideration.

How you treat people really makes a difference. By showing kindness and respect, you may be encouraging those people to make a purchase later or point you towards another person who may be interested in supporting your cause. So, remind your sellers to always leave a good impression by giving a smile and a “thank you” after every ask.

  1. Focus on the “Yeses” not the “Nos”

No one likes to hear the word “no”. However, it’s very unlikely that a seller will get a “yes” from every single person they ask, and that’s okay! Tell your sellers that getting a “no” doesn’t mean they did a bad job. It could mean the person they asked may not have extra money to spend or that they just aren’t that interested in the product. If your sellers keep practicing and keep asking, they’ll hear plenty of “yeses” that will overshadow those few “nos”.

Sample Fundraising Scripts and Post Examples

How can you most effectively get someone’s attention when you ask them for donations to your fundraiser? What do you say or write to convince people to support you? It’s very important to tailor your message to your audience when you’re asking people for their support. What you say when asking for a donation in person will be different than what you would write on social media.

Here are some pointers on what to say when selling for a fundraiser. Our responses below are for a Butter Braid® Pastry fundraiser, but you can customize them to fit any product fundraiser.

In Person

“Hi, my name is (name). My group, (insert group name), is running a Butter Braid® Pastry fundraiser to raise funds for (insert purpose). My goal is to sell (insert number) pastries. Could you please help me reach my goal and support my group by purchasing some delicious pastries? I will deliver them to you when they arrive. Thank you for your time and support!”

By Email

With our online store, you can easily send out your personal store link to supporters through email or social media by clicking on the icon. Below is an example of an email you can use to ask for donations along with that direct store link.

“Hi (Supporter’s Name),

(Group Name) is raising money for (fundraiser purpose). Please help me reach my goal by purchasing some of our delicious Butter Braid® Pastries. The sale ends on (last day of fundraiser), so don’t wait to order! I will deliver your order to you once it arrives. You can contact me with your order, or you can place an order online: (online store link). Thank you for your time and support!



By Text

“Hi (Supporter’s Name)! I’m selling Butter Braid® Pastries to raise funds for (fundraiser purpose). Please help me reach my goal of selling (insert number) pastries by visiting my online store: (online store link) and placing an order. Thank you for your support!”

On Social Media

When posting on different social media channels, don’t forget to include the essentials:

  • An image or visual that represents your cause or your group
  • A link to your online store or call to action
  • Your group’s hashtag (if you have one)
  • A brief message explaining your fundraiser and its purpose

“(Group Name)’s Butter Braid® Pastry fundraiser begins today! We are raising money for (purpose). Please help me reach my goal by purchasing some delicious pastries. Sale ends on (last day of fundraiser), so don’t wait to order! You can contact me with your order, or you can place an order online: (online store link). We will deliver your pastries when they arrive. Thank you in advance for your support!”


TIP: Include an eye-catching photo to receive more engagement!

“I’m selling Butter Braid® Pastries to raise funds for (fundraiser purpose)! Order online by clicking this link: (online store link). Thank you for helping me reach my goal!”


TIP: Insert your store link, if applicable, in the bio section of your Instagram page, so people can easily order online from your fundraiser.

“I’m selling Butter Braid® Pastries to raise funds for (insert purpose). Contact me today or click on the link in my bio to order online. Thanks for helping me reach my goal!”

Thank those who Supported You

After the fundraiser is over, don’t forget to say “thank you” to your supporters after they purchased or when delivering their order.

In Person

“Thank you for your purchase! You helped me get one step closer to reaching my goal and helped my group raise money for (fundraiser purpose)!”

By Email

“Dear (Supporter’s Name),

Thank you for supporting me and my group! You helped me reach my goal of (insert goal) which will go towards (fundraiser purpose). Thank you again for your purchase!



Looking for more sweet ideas?
Head over to our Pinterest page for inspiring ideas using Butter Braid® brand products.

Want more fundraising tips?
Check out our 4 Simple Steps to Fundraising Success!