How to Ask Someone to Buy from a Fundraiser (Tips and Examples)

on September 9, 2022

When it comes to hosting a successful fundraiser, a good place to start is at the beginning, and that means preparing your sellers to ask for support from people in the community. That leads to the age-old fundraising question: how do you ask for donations?

Many adults have difficulties asking people for something, especially strangers, so you can only imagine how hard it is for kids. If this is the first time some members of your group are participating in a fundraiser, providing them with some tips and tools on how to ask for donations will go a long way to making them feel more comfortable when reaching out to potential supporters. The more comfortable your sellers are, the more people they will ask. The more people they ask the more likely it is that you will reach your fundraising goals.

Tips on How to Ask for Donations During a Fundraiser

  1. Practice asking

As we already mentioned, the most daunting part of a fundraiser is asking people to buy your product. Help your group prepare for this task by having them practice what they would like to say. This way they feel more confident when it is time to ask for donations!

Not sure what to say? Check out our sample scripts and posts below!

  1. Make a list

Have the sellers in your group make a list of people they can ask to support their fundraiser. Typically, sellers are going to be more successful getting people they know to buy than people they don’t. Having them start off by asking family and friends will help them practice their asking technique and let them slowly get more comfortable with asking people to donate to or purchase from their fundraiser.

If you want more tips on finding supporters for your fundraiser, check out our previous blog post on the topic.

  1. Know your product

Have your group learn as much as they can about the product(s) that they will be selling. When you know your product, it becomes easier to sell. Your sellers should know what the product is called, the different versions of the product available, and any special features of the product.

  1. Know the “why”

Always be ready to explain the “why”. People want to know about the cause that they are supporting and where their money is going. It’s easier for people to give when they know their support is helping to make a difference in their community. Coach your sellers on the “whys” behind your fundraiser and the goals you are hoping to achieve.

  1. Keep it brief

Remember that the people you’re reaching out to may only be able to give you a little bit of their time. Make your request brief and to the point while also including all the necessary information about your fundraiser and your product(s).

  1. Always say thank you

Saying “thank you” is a big part of a successful fundraiser. Regardless of whether someone buys or not, always thank them for their time and consideration.

How you treat people really makes a difference. By showing kindness and respect, you may be encouraging those people to make a purchase later or point you towards another person who may be interested in supporting your cause. So, remind your sellers to always leave a good impression by giving a smile and a “thank you” after every ask.

  1. Focus on the “Yeses” not the “Nos”

No one likes to hear the word “no”. However, it’s very unlikely that a seller will get a “yes” from every single person they ask, and that’s okay! Tell your sellers that getting a “no” doesn’t mean they did a bad job. It could mean the person they asked may not have extra money to spend or that they just aren’t that interested in the product. If your sellers keep practicing and keep asking, they’ll hear plenty of “yeses” that will overshadow those few “nos”.

Sample Fundraising Scripts and Post Examples

How can you most effectively get someone’s attention when you ask them for donations to your fundraiser? What do you say or write to convince people to support you? It’s very important to tailor your message to your audience when you’re asking people for their support. What you say when asking for a donation in person will be different than what you would write on social media.

Here are some pointers on what to say when selling for a fundraiser. Our responses below are for a Butter Braid® Pastry fundraiser, but you can customize them to fit any product fundraiser.

In Person

“Hi, my name is (name). My group, (insert group name), is running a Butter Braid® Pastry fundraiser to raise funds for (insert purpose). My goal is to sell (insert number) pastries. Could you please help me reach my goal and support my group by purchasing some delicious pastries? I will deliver them to you when they arrive. Thank you for your time and support!”

By Email

With our online store, you can easily send out your personal store link to supporters through email or social media by clicking on the icon. Below is an example of an email you can use to ask for donations along with that direct store link.

“Hi (Supporter’s Name),

(Group Name) is raising money for (fundraiser purpose). Please help me reach my goal by purchasing some of our delicious Butter Braid® Pastries. The sale ends on (last day of fundraiser), so don’t wait to order! I will deliver your order to you once it arrives. You can contact me with your order, or you can place an order online: (online store link). Thank you for your time and support!



By Text

“Hi (Supporter’s Name)! I’m selling Butter Braid® Pastries to raise funds for (fundraiser purpose). Please help me reach my goal of selling (insert number) pastries by visiting my online store: (online store link) and placing an order. Thank you for your support!”

On Social Media

When posting on different social media channels, don’t forget to include the essentials:

  • An image or visual that represents your cause or your group
  • A link to your online store or call to action
  • Your group’s hashtag (if you have one)
  • A brief message explaining your fundraiser and its purpose

“(Group Name)’s Butter Braid® Pastry fundraiser begins today! We are raising money for (purpose). Please help me reach my goal by purchasing some delicious pastries. Sale ends on (last day of fundraiser), so don’t wait to order! You can contact me with your order, or you can place an order online: (online store link). We will deliver your pastries when they arrive. Thank you in advance for your support!”


TIP: Include an eye-catching photo to receive more engagement!

“I’m selling Butter Braid® Pastries to raise funds for (fundraiser purpose)! Order online by clicking this link: (online store link). Thank you for helping me reach my goal!”


TIP: Insert your store link, if applicable, in the bio section of your Instagram page, so people can easily order online from your fundraiser.

“I’m selling Butter Braid® Pastries to raise funds for (insert purpose). Contact me today or click on the link in my bio to order online. Thanks for helping me reach my goal!”

Thank those who Supported You

After the fundraiser is over, don’t forget to say “thank you” to your supporters after they purchased or when delivering their order.

In Person

“Thank you for your purchase! You helped me get one step closer to reaching my goal and helped my group raise money for (fundraiser purpose)!”

By Email

“Dear (Supporter’s Name),

Thank you for supporting me and my group! You helped me reach my goal of (insert goal) which will go towards (fundraiser purpose). Thank you again for your purchase!



Looking for more sweet ideas?
Head over to our Pinterest page for inspiring ideas using Butter Braid® brand products.

Want more fundraising tips?
Check out our 4 Simple Steps to Fundraising Success!

4 Simple Steps to Fundraising Success

on August 12, 2022

What makes a fundraiser successful?

There are many ways to define success. When it comes to fundraising, groups most often determine if their fundraiser was successful by looking at whether or not they reached their goals. Did they raise enough funds? Were there enough sellers participating? Did they increase their number of supporters from last year? If these answer to these questions is “yes”, the fundraiser was a hit! 

At the Butter Braid® brand, we take it a step further. For us, a fundraiser is successful if it helps a group reach their goals in the simplest way possible. That’s why we break down our fundraising program into four simple steps. Each step is easily defined to bring groups to fundraising success. They do this by helping to keep groups on track throughout the fundraising process, so they can spend less time worrying about what comes next and more time focusing on meeting their goals.

What are the steps of the fundraising process?

In a Butter Braid Fundraising program, any fundraising campaign can be broken down into four simple steps: set up, kick off, promote & sell, and pick up & delivery. These four steps come together to create fundraising success. Together, they form your own, personal fundraising roadmap that helps guide your fundraising activity, so you can get to your goal.

  1. Set Up

After you sign up for your Butter Braid Fundraiser, you’ll partner with a local dealership that is part of a national fundraising network. They’ll be there to help you plan your goals, activate the online store, and register your sellers.

  1. Kick Off

Start your fundraiser with an in-person or virtual event. Hand out information packets and seller tools, introduce your sellers to the product, and answer any questions they may have.

  1. Promote & Sell

Remind sellers to share their online store link via social media, email, and text! Check in with your sellers periodically, so you can keep track of their progress. If you need a little boost, your local dealer is there to provide support and motivation to help get you over the finish line.

  1. Pick Up & Delivery

Submit final orders and schedule a time for seller pick up. Orders will arrive prepacked by seller name to make the pick-up process as quick and easy as possible. Arrange delivery with your supporters and don’t forget to let them know you appreciate their help!

Looking for more sweet ideas?
Head over to our Pinterest page for inspiring ideas using Butter Braid® brand products.

Want more fundraising tips?
Check out our 10 Tips for Your Next Fundraiser!

Over $350 Million Raised for Non-Profit Groups Across the Nation

on July 28, 2022

West Bend, IA (July 21, 2022) – Since 1991, Country Maid, Inc. and Butter Braid® Pastries have helped raise over $305 million for thousands of great causes. Country Maid, along with its network of dealers, has changed the lives of millions of people through their world-class fundraisers, proving they are dedicated to their mission of “Helping Others Help Each Other”.

“Country Maid’s biggest strengths are our dealer network and our shared foundation of faith. We have been blessed with an amazing group of individuals, not only in our dealerships, but in the employees we work with every day. Together we ‘Share the Good’ and ‘Help Other Helps Each Other’,” said Lynn Bouska, Country Maid’s VP of Fundraising.

For over 30 years, Butter Braid Pastries have had an unmatched reputation for quality and service that fundraising groups and customers have come to love and depend on. The hand-braided pastries have impacted the lives of so many children, communities, and causes by helping them reach their fundraising goals every year.

For more information on Country Maid or its fundraising dealerships, visit

Want more news from the Butter Braid brand?
Check it out! We’ve brought back the Cinnamon Pastry Rolls!

Dealership Spotlight: Bee’s Fundraising

on July 22, 2022

A new month has arrived which means we’re ready for another “Dealership Spotlight”. For July, we’re introducing you to Bee’s Fundraising in Amarillo, TX. Bee’s Fundraising joined the Butter Braid® Fundraising team relatively recently, coming on board in 2017. For the owner of Bee’s Fundraising, there is no greater joy than helping groups achieve their fundraising goals. That’s why he has dedicated himself to helping local groups and giving them new experiences with his dealership’s easy-to-run fundraising programs.


Doug Sims is a born entrepreneur. Over the past four decades, he has owned seven different businesses. He’s been in everything from a sprinkler and landscaping business to multiple restaurants to insurance adjusting firms to real estate to consulting. Though Doug has always been an entrepreneur at heart, for over 25 years, his full-time job was as a surgical device sales representative. In fact, he still consults in this field today when he has time available. As of 2022, Doug has had his hand in helping people, surgically, for over 35 years.

Doug has always been ready and willing to try new things and take on any challenge that comes his way. He didn’t know it yet, but those qualities, along with his desire to serve others, would one day make him the perfect person to lead his fundraising groups to reaching their goals.

The decision to move into the fundraising industry happened after Doug was introduced to Butter Braid Pastries and their fundraising program. He was very impressed by how supporters reacted to this particular fundraiser. The people who bought products from a local Butter Braid Fundraiser could not stop raving about how great they were and about all the good the fundraiser was doing for the community. That’s when Doug began to think about opening his own fundraising dealership. He saw it as the perfect opportunity to continue helping others, in a unique way, with a one-of-a-kind product which is exactly the kind of opportunity he’d been looking for. On April 25, 2017, Doug Sims opened Bee’s Fundraising in Amarillo, Texas.

Changes to the Dealership

Over the years, Doug Sims has greatly expanded Bee’s Fundraising’s infrastructure. The business has gone from just a few, simple chest freezers and a pick-up truck as a delivery vehicle to a 20 ft. x 20 ft. walk-in freezer, 2 delivery trailers, and a forklift. All these modifications to tools and equipment have helped Bee’s Fundraising better serve even more groups in the area and make the fundraising process even smoother.

Doug has always had a great support system in his family. His wife, Donna, is a co-owner of the business and helps when she can. When she’s not at Bee’s Fundraising, Donna is a full-time charge nurse at the local VA Medical Center where she helps veterans in the long-term care facility. Because Bee’s Fundraising has done so much growing in the last couple of years, Doug has recently hired his first non-family employee that will be starting in fall 2022 to help with administrative work.

Fundraising Groups

Bee’s Fundraising is a dealership that believes in serving the community. Doug, Donna, and their team say that their passion comes from helping others. They find joy in knowing that they played a part in helping families have new experiences without having to pay for them out of pocket. Doug says he believes children should not have to miss out on activities they are interested in because of their family’s financial situation. He and his team are proud to offer groups the tools they need to raise funds and to support their causes.

Bee’s Fundraising has supported plenty of causes over the last five years with their simple, hassle-free fundraisers. Some of the groups they’ve worked with include church groups, bands, choirs, orchestras, athletics groups, AAU teams, Kairos Ministry groups, and daycares. In total, Bee’s Fundraising has helped groups raise over $750,000 in their first fives years. According to Doug, the business is on track to surpass $1 million raised in 2023.

The Story Behind the Name

Doug gets asked about the name of his dealership quite often. Why name your fundraising business Bee’s? You don’t sell honey or beehives or bee keeping equipment…or even bees! Well, there’s actually a really simple reason why. “Bees is the name my 9 grandsons call me,” Doug explains. “My oldest grandson, Brody, was supposed to call me ‘Bug’ because it rhymes with Doug and Donna was going to be Nonna. However, Brody, who is now 17 and a Senior in high school, was unable to say bug. He could say Bees though, so it stuck. Thus, we now have Bee’s Fundraising.” Or, as it’s better known to all his grandsons, Granddad’s Fundraising.

Bee’s Fundraising has been a wonderful addition to the Butter Braid Fundraising family. Doug Sim’s positive energy and desire to help groups succeed are what make him and his dealership so inspiring. We can’t wait to see all the amazing things the future has in store for Bee’s Fundraising. If you’re a group in west Texas and need a fundraiser, give Bee’s Fundraising a call today or sign up online. You’ll “bee” very glad that you did.

Connect with Bee’s Fundraising Today!




Interested in becoming a dealer?
Head over to our Dealership Opportunity page to learn more.

Want to read more posts like this?
Check out our Dealership Spotlight feature on High Profit Fundraising.

Four Cheese & Herb Pepperoni Pizza

on July 8, 2022

If you’re looking to try a new kind of pizza pie, the makers of the Butter Braid® Pastry have just the thing for you. One bite into this Four Cheese & Herb Pepperoni Pizza, and you’ll know this will be a moment worth savoring.

The flaky, buttery Danish dough and custom blend of four cheeses from our popular Four Cheese & Herb Pastry make the perfect base for you to start creating pizza perfection. Just add our zesty marinara sauce, a little more cheese, and spicy pepperoni slices, and you’ll have a delicious meal to share with family and friends.

Try our Four Cheese & Herb Pepperoni Pizza for yourself. Follow the detailed baking instructions for this recipe below, and you will have a pizza that will help you and the people you love savor every delicious moment.

Recipe and picture courtesy of one of our fundraising dealerships, Stoller Fundraising! You can find the original post on their social media channels.


Step-By-Step Directions

  1. Set out the Four Cheese & Herb Butter Braid Put the included marinara packet in the refrigerator for later.
  2. Let rise for 12 hours.
  3. Roll the pastry out on a greased pizza pan and baked at 350°F for 5 min.
  4. Carefully, remove the pan from the oven. Spread marina sauce on top of the pastry. Add pepperoni slices, shredded provolone cheese, and any other toppings you’d prefer.
  5. Bake for another 15 min.
  6. Let cool and enjoy your Four Cheese & Herb Pepperoni Pizza!

Looking for more sweet ideas?
Head over to our Pinterest page for inspiring ideas using Butter Braid® brand products.

Want to see more Butter Braid pastry recipes?
Check out the recipe for our Shamrock Cinnamon Pastry Rolls!

Dealership Spotlight: High Profit Fundraising

on June 24, 2022

For the first “Dealership Spotlight” of the summer, we’re introducing you to a Missouri dealership and a family who loves to fundraise. High Profit Fundraising, which is owned by the Rodgers family, joined the Butter Braid® Fundraising team 17 years ago. This family puts a lot of heart into their fundraisers. Through their love of fundraising and their love of helping others, the Rodgers are able to go above and beyond and help each group achieve their goals.


In the early 2000s, Jamie Rodgers owned a gymnastics gym and her husband, Tim, was working contracting jobs. As their sons got older, Jamie was missing out on a lot of their after-school activities because gymnastics is a mostly nighttime business. So, she started looking for a solution. That’s when she found Butter Braid Fundraising. Jamie was introduced to Butter Braid Pastries by her local dealer, Show Me Dough Fundraising. They were the dealership who helped organize a fundraiser for her gymnastics’ team. She was blown away by the product and really enjoyed fundraising with her team. Jamie thought to herself, “This is what I want to do!”

Later, both she and her husband attended the AFRDS (Association of Fund-Raising Distributors & Suppliers) Conference & Expo in Nashville. It was here that they approached the representatives of the Butter Braid brand and asked about opening their own dealership. After getting the green light, Jamie and Tim quit their jobs and jumped into the fundraising industry with both feet. In January 2005, they opened High Profit Fundraising in Sikeston, MO.

Changes to the Dealership

A lot has changed in 17 years. For the first six years, Jamie and Tim rented a freezer facility and ran High Profit Fundraising from their home. After that, the Rodgers moved the office out of their house, and they added a walk-in freezer to the business. Last year, they were able to add another walk-in freezer, so they could continue to expand their offerings.

Back in 2005, High Profit Fundraising’s territory only included western Tennessee. Every day the Rodgers had to drive over an hour to get to their territory since none was currently available in Missouri. However, High Profit Fundraising grew quickly and added on a lot more territory. Soon, they were also working in western Kentucky and southeast Missouri. As of 2022, High Profit Fundraising operates in six different states.

Fundraising is a lot of fun, but there’s a lot of work that goes on behind the scenes. This is especially true for a dealership as big as High Profit Fundraising. Tim oversees sales and the warehouse. Jamie does all the office work: sales, booking, scheduling, etc., and she is always ready to help Tim out with filling and delivering the orders. Carson, local high school student, helps out breaking down pallets and pulling orders. They also have a group of part-time workers that help during the busy season, so Tim and Jamie can spend as much time as possible focusing on their groups.

Fundraising Groups

One thing that will never change for the Rodgers is how much they care about the causes and the groups they serve. They love being able to help those in their area fulfill their needs and share with them their love of fundraising. In the 17 years High Profit Fundraising has been working with these groups, they’ve helped raise over $3.5 million.

Passing on Their Love of Fundraising

Tim and Jamie aren’t the only members of the Rodgers family that were bitten by the fundraising bug. Their son Trey and his wife, Gus, share Tim and Jamie’s passion. These two have recently opened their own dealership in Missouri, so they can continue to spread their love of fundraising and Butter Braid Pastries with even more groups throughout the state. Jamie and Tim are very proud of them both and look forward to seeing them grow.

We are very blessed to have people as passionate as Jamie and Tim as part of the Butter Braid Fundraising family. If you are in their territory and looking to run a fundraiser, call High Profit Fundraising today! It’ll be the best fundraising experience you’ve ever had, and soon you’ll love fundraising almost as much as Tim and Jamie do.

Connect with High Profit Fundraising Today!



Interested in becoming a dealer?
Head over to our Dealership Opportunity page to learn more.

Want to read more posts like this?
Check out our Dealership Spotlight feature on Partners for Profit Fundraising.

Tips to Keep Supporters Coming Back

on May 6, 2022

We’ve talked before about how important it can be for groups to find new supporters for their fundraisers. It’s true that finding brand-new supporters can be useful for groups looking to increase their fundraising success. However, acquiring those new supporters can require a lot of time and resources. Thankfully, there’s a simpler way to increase your number of donations from year to year that does not rely solely on finding new supporters every time you run a fundraiser.

Building relationships with supporters and community sponsors that have helped you in the past is the first step to long-term fundraising success. People who have bought from you in the past are more likely to buy from you again in the future. That’s why focusing on people who have already supported you and turning them into loyal customers is so important. How can you keep your supporters coming back year after year? Here are 3 simple ways to turn the people in your community into lifelong supporters of your group.

  1. Remember to say thank you!

Saying “thank you” is one of the simplest and most impactful ways your group can keep supporters coming back. A simple message of appreciation goes a long way in recognizing a person’s dedication to your cause.

To really increase the impact of your thank you letters or emails, make them as personal as possible. Personal communication helps to make supporters feel appreciated and needed which, in turn, increases the likelihood that they will donate again in the future.

  1. Let them know they made a difference!

After purchasing from a fundraiser, supporters are often left wondering how their donations are being used and whether they made a difference. If they don’t see how their donations are being used, they may not be motivated to give again in the future. That’s why it’s important to post updates about your groups’ projects and activities, so your supporters can see that their support mattered.

Let supporters know you will be posting periodic updates on your group’s website, social media pages, or newsletter for them to see. If you were fundraising for new playground equipment, show the progress of the build from beginning to end. If you were fundraising for a trip, share pictures of your group having a good time at their destination.

  1. Connect with them!

Lastly, a great way to keep supporters coming back is to connect with them outside of your annual fundraiser. If you’re only in contact with supporters when you’re asking for donations, it can be a turn off. Steer away from making every communication piece an ask and instead find fun ways to foster positive emotional connections to your group all year long.

Social media is a great way to build a visual, emotional connection to your group and creatively stay in contact with the people in your community. Post at least once a month about inspiring stories, noteworthy achievements, events, testimonials, or your organization’s culture. When supporters feel connected to your group, they’re more likely to contribute.

Putting a little extra time and effort into building relationships with the people in your community will go a long way toward making your future fundraisers even better. Our tips above are a great place to start turning your supporters into loyal customers. However, in the end, there is no one right way. Round up the other members of your group and continue to brainstorm ideas to help round out your plan to keep supporters coming back. You know your community best, so tailor your plan accordingly and start strengthening those relationships!

Looking for more sweet ideas?
Head over to our Pinterest page for inspiring ideas using Butter Braid® brand products.

Want more fundraising tips?
Learn Why Shorter is Better when it comes to fundraising!

Dealership Spotlight: Wyhe’s Choice Fundraising

on April 22, 2022

Spring has arrived, and it’s brought April’s “Dealership Spotlight” feature right along with it. For this month’s post, we’re shining the light on Wyhe’s Choice Fundraising. Wyhe’s Choice Fundraising joined the Butter Braid® Fundraising family all the way back in 1999. Since then, this dealership has become famous for the incredible support it provides to fundraising groups. Helping each one through every step of the fundraising process, Wyhe’s Choice Fundraising’s personalized customer service is why groups want to fundraise with them again and again.


Wyhe’s Choice Fundraising is owned and operated by a very dedicated group of individuals: Mychal and Dawn Van Wyhe, Kjert and Michelle Gramstad, and Isaac and Melissa Rinkenberger. Each of these couples got their start in fundraising because they wanted the opportunity to own and manage their own business. It was their dream to be their own boss, make a difference in their community, and grow a family-owned business for the future.

The Van Wyhe family has been around Butter Braid Pastries since the beginning. In 1991, their parents owned and operated a Butter Braid Pastry franchise and manufacturing facility. Once the brand began phasing out the franchises for dealerships, the owners of Wyhe’s Choice Fundraising were ready to sign on. They had always been impressed with the quality of the pastries and truly believed in the brand’s mission. They were excited to get in on the ground floor of this amazing opportunity with a fundraising dealership. That’s why, in August 1999, they opened their own fundraising dealership in Lester, IA.

Changes to the Dealership

This Iowa-based dealership has done a lot of growing over the last 23 years. Their main office and warehouse are still in Lester, IA, but they’ve also expanded to two other locations. In July 2017, they added an office and cold storage warehouse in Hastings, NE. In July 2019, they purchased another dealership, Cedar Valley Fundraising, to add an office and warehouse in West Bend, IA.

Now, the owners also have an incredible team of people working with them and supporting the dealership. In sales, alongside Mychal Van Wyhe and Kjert Gramstad, is Kurtis Myrlie, Carl Gerber, Wes Banwart, and Bill McMurtry. Kelly Schmidt manages things in the office. The warehouse is managed by Harlin Bouman and Daryl Hoogeveen, who have 15 part-time workers assisting them. They also have an amazing group of delivery drivers: Dwight Denoble, Alan Zwart, Dwayne Postma, Randy Koll, Greg Van Wyhe, Polly Hoogeveen, Dennis Massner, Robert Moderow, Greg Shupbach, and Joe Elbert.

Wyhe’s Choice Fundraising has also done a lot of updating to their fundraising process over the years. One of the biggest changes has been switching to a new customer-relationship management (CRM) system. This CRM system has been a huge asset in helping the dealership stay organized and manage inventory in multiple warehouses. The online store has also been a nice addition as this allows sellers to promote their own personal online store link via email, text, or social media. Supporters can order and pay online using a credit card or mobile wallet. Also, they now pre-sort almost all their orders to keep the fundraising and delivery process as easy as possible. The one thing that will never change is the time the team at Wyhe’s Choice Fundraising spends with each group, guiding them through each step of the fundraising process.

Fundraising Groups

The Wyhe’s Choice Fundraising team loves getting the chance to work with so many wonderful groups and help them raise money for their great causes. The quality products and the top-of-the-line customer service they offer is why groups keep coming back year after year. They know that the Wyhe’s Choice Fundraising team will do all they can to ensure their groups have the best fundraiser possible and reach their goals. That’s how they’ve helped so many great causes raise $30,724,427 since 1999.

As you can see, groups love the personal attention they get when they work with Wyhe’s Choice Fundraising. Whether a group is running their first fundraiser with them or their tenth, it’s always a hit. Just ask local group leader Kathryn Duffy, “We just finished our first Butter Braid Fundraiser, and it was a great experience! The staff was great to work with – organized, friendly, helpful, and prompt – and the pastries themselves are heavenly…this was a very successful project for us. We will definitely be doing this again.”

No one proves a “WOW” experience quite like Wyhe’s Choice Fundraising. They are a dedicated, one-of-a-kind dealership that we are lucky to have as part of the Butter Braid Fundraising family. If you are looking for a great fundraising experience in the Iowa, Minnesota, South Dakota, or Nebraska area, call Wyhe’s Choice Fundraising now! They will be there with you every step of the way to make your fundraiser simple and easy. They really are the wise choice for fundraising.

Connect with Wyhe’s Choice Fundraising Today!



Interested in becoming a dealer?
Head over to our Dealership Opportunity page to learn more.

Want to read more posts like this?
Check out our Dealership Spotlight feature on Golden Rule Fundraising.

4 Reasons Why Shorter is Better

on April 8, 2022

When planning a successful fundraiser, timing is key. Fall or spring? This month or that one? Long or short? These are important decisions that could impact the overall effectiveness of your fundraising efforts.

For many group leaders, it can be hard to know if you’ve set the right schedule for your event, particularly when it comes to the end date. As the fundraiser progresses, you may even find yourself considering extending the length of your fundraiser. Maybe you want more time to meet your goals or maybe you just want to keep a good fundraiser going. While we understand the temptation to extend the deadline, it’s better to keep it short. In our experience, fundraisers that are short, sweet, and to the point tend to be the ones that work the best. If you’re still unsure, check out our four reasons why, when it comes to fundraising, shorter is better.

  1. Focuses your efforts

By keeping it short, you’ll get to dedicate more of your time and energy to the fundraiser. You can check in with sellers, keep track of your goals, and promote the event all the way to the very end without losing steam. This means you will be more likely to see those good results you crave.

  1. Keeps the momentum going

The longer the fundraiser, the harder it is for people to stay engaged. 2-3 weeks is just the right amount of time to raise awareness and sell your product without creating fundraising fatigue. Keeping a fundraiser short also requires group members to participate without allowing time for procrastination.

  1. Creates urgency

People are busy! They may want to support your group, but long-term fundraisers make it easy for them to put it off. If they think they have 2-3 months, they may wait too long and forget to donate. Giving them a closer end date encourages them to buy when the opportunity presents itself. Also, a sense of urgency helps create excitement, and that excitement encourages them to give. 

  1. Makes the most of your time

The longer a fundraiser is the more time you spend organizing everything. You probably don’t have the time to devote months to one fundraiser. Keeping it short allows you to really focus on the event without it becoming a drain on your time and resources.

That’s the four reasons why we think shorter is better when it comes to fundraising. If you want to see what running a short-term fundraiser may look like, you can check out our sample timeline. It gives you a rough idea of what to expect from a fundraiser with a quick turnaround time. From kickoff to delivery, each step of the fundraising process is displayed with an approximation of how long each stage will take. So, you can go into your fundraiser with confidence knowing that you have a great foundation to get you on your way to meeting your goals.

Looking for more sweet ideas?
Head over to our Pinterest page for inspiring ideas using Butter Braid® brand products.

Want more fundraising tips?
Learn Who Should You Sell To with our tips to find supporters for your fundraiser!

Dealership Spotlight: Golden Rule Fundraising

on March 25, 2022

It’s a new month and with a new month comes our latest “Dealership Spotlight” feature. For March, we are introducing you to the Sprague family and Golden Rule Fundraising. This New Mexico-based dealership started their journey with the Butter Braid® brand back in 2004.  Since the very beginning, the Spragues have always made family their top priority, both their own and the ones all throughout the community they serve. Now, almost 20 years later, Golden Rule Fundraising is still going the extra mile to make its groups feel like part of the fundraising family.


Tammy Sprague started running Golden Rule Fundraising part time in 2004. Around this time, her and her husband’s four kids were growing up and getting ready for college. Tammy wanted to find a way to help supplement her family’s income and support her children’s futures. Then, one day, Tammy learned about Butter Braid Pastries. She fell in love with the product and the company’s mission to “Share the Good” with families all over the country. Tammy has always put family first, and she jumped at the chance to work with a brand that felt as strongly about helping families as she did.

With her new business, Tammy was able to pay for her children to go to college while also supporting the people in her local community of Las Cruces, New Mexico. A few years later, her kids started to graduate from college and begin their own professional careers. In August 2008, Tammy decided it was time to make running Golden Rule Fundraising her full-time job.

Changes to the Dealership

When Tammy opened her dealership in 2004, she was mostly doing everything herself, from sales to delivery. Now, Golden Rule Fundraising has become a true family business. Her husband, Guy, joined Tammy at the dealership in November 2013. Having her husband beside her has made running the business an even more rewarding experience. Tammy believes that there is nothing better than doing what you love with the people you love.

There have been many others changes to the dealership as well over the last 18 years. Golden Rule Fundraising has evolved from sorting orders at delivery with volunteer assistants to staging and pre-sorting orders ahead of time. Tammy and Guy have also purchased a small, walk-in freezer and a few chest freezers to help accommodate all their orders during delivery seasons. Finally, they’ve increased their sales generation approach to help reach as many families as possible in their area.

Fundraising Groups

The Sprague family finds real joy in helping their groups reach their goals. For them, it’s a blessing to be connected to others throughout the community and to do what they can to make life the best it can be for those families and themselves. It’s the hugs of appreciation they get at deliveries from grateful group leaders, mentors, and kids that reminds them why they love what they do. That’s how, over the years, Golden Rule Fundraising has been able to help so many groups raise over $2 million for special causes.

Tammy and Guy have been part of many fundraisers over the years. The two got to help their daughter’s high school orchestra and band raise money to travel to London for a formal concert. Tammy said this was a real highlight of their time in the fundraising industry. They’ve also helped groups raise money for private medical expenses, helped athletes get to Olympic trials and national tournaments, and helped educator sororities fund scholarships for worthy students. It’s certainly been a very rewarding 18 years for the Sprague family.

Fundraising Story

Tammy and Guy have spent their lives supporting their family while also helping hundreds of others through their fundraisers. They never say no, not to helping groups raise funds or to finding time to make memories with their expanding family. They’ve been a real inspiration to their four kids who are always ready to repay that kindness and be there for their parents whenever they need help.

In 2021, Tammy was hospitalized with COVID-19 and pneumonia. This was right during Golden Rule Fundraising’s Pre-Thanksgiving order period. Her children wanted their mom to be able to rest and recuperate instead of packing orders. To help their parents, all four kids, who grew up filling orders, traveled from their homes in Albuquerque and Arkansas to Las Cruces to get all the orders sorted and delivered. Thanks to their help, Tammy was able to recover and return home to be with her family.

The Sprague family plans to continue to “Share the Good” and spread joy to families through their fundraisers. Tammy says that they are very appreciative of the Butter Braid Fundraising family and their vision that has helped shape the foundation of Golden Rule Fundraising. For all of us at the Butter Braid brand, it has been a privilege to work with such a devoted family, and we hope you get the chance to work with them, too. If you are looking to run a fundraiser in the southern New Mexico or El Paso, Texas area, give Golden Rule Fundraising a call today! You’ll see that there is no better fundraising partner than one who lives their lives by the golden rule!

Connect with Golden Rule Fundraising Today!



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