First Choice Fundraising family - Dealership Spotlight with company logo

Dealership Spotlight: First Choice Fundraising

As we enter September, the first red and yellow leaves of autumn are appearing which can only mean one thing: it’s time for another “Dealership Spotlight” post. This month we’re featuring First Choice Fundraising. They are an exclusive dealership that has been selling Butter Braid® Pastries for over 15 years. The team at First Choice Fundraising loves the work they do, and they hope to continue helping groups make their dreams happen for decades to come.


First Choice Fundraising was originally owned and operated by Julie Baumann. When she retired, two of her team members, Kim Reynolds and Callie Ann Haas, decided this was the perfect opportunity for them to begin their own business venture. According to Callie Ann, “We loved the idea of a business that would be great for our families, and one that would help people achieve their goals by fundraising.” The two began running First Choice Fundraising in College Station, TX in 2015.

Changes to the Dealership

Transitioning to an ownership role was a learning experience of Kim and Callie Ann. During that time, they updated many areas of the business to streamline processes and make their fundraising programs as simple and seamless as possible. For example, every order now comes pre-packed. This saves time during deliveries and simplifies the pick-up process. The two also updated the dealership’s website, created automated reminder and response emails for customers, and improved information for group leaders. These are just a few of the many things Callie Ann and Kim have added and continually improved upon over the years, all to help make the fundraising process easier for their customers.

Fundraising Groups

There’s nothing more fulfilling to Callie Ann, Kim, and their team than making their groups’ dreams come true. Whether it be funding a trip, buying new uniforms or equipment, or contributing to charity funds, First Choice Fundraising always goes above and beyond the call of duty to help its groups achieve their fundraising goals. This dedication to their work is how First Choice Fundraising has helped raise over $3.5 million for groups across Texas.

The Future of First Choice Fundraising

After five years of owning their dealership, Callie Ann and Kim say that, while taking on a new business isn’t easy, the journey makes everything worth it. The two continue to reinvent themselves and their business in order to stay current with the times and the needs of their customers. Callie Ann says she and Kim are excited about the future of First Choice Fundraising, and they look forward to growing their business even more in the years to come.

Everyone at the Butter Braid brand is also excited to see what the future has in store for First Choice Fundraising. If you are looking for a great team to run a fundraiser with, contact Kim or Callie Ann today! They’ll get your group on the fast track to turning their dreams into reality.

Connect with First Choice Fundraising today!



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