Viral Cinnamon Pastry Rolls

If you’ve been anywhere on social media lately, you’ve probably seen the viral Cinnamon Roll trend that’s taken over kitchens everywhere. Rich, creamy, and unbelievably gooey, these treats are the ultimate comfort food glow-up. Today, we’re taking this viral recipe to the next level with Butter Braid® Cinnamon Pastry Rolls. By combining these beloved pastry rolls with heavy cream, a buttery cinnamon topping, and homemade icing, you’ll end up with a batch of pastry rolls that are creamy, delicious, and dripping with amazing flavor.

Try this viral recipe for Cinnamon Pastry Rolls today! Follow the detailed baking instructions below, and you’ll have the perfect batch of pastry rolls to serve on any occasion – holiday brunches, family breakfasts, or just whenever you want to spoil yourself (after all, you deserve it)! And, who knows, maybe your kitchen will be the next one to go viral.  

Servings: 9 viral Cinnamon Pastry Rolls

Ingredients

• 1 pkg. Butter Braid® Cinnamon Pastry Rolls
• 1 c. heavy whipping cream
• 1/2 c. butter, room temperature and divided
• 1/3 c. brown sugar
• 1/2 tsp. cinnamon
• 4 oz. cream cheese, room temperature
• 1 c. confectioner’s sugar

How to Make Viral Cinnamon Pastry Rolls

Prepare the Cinnamon Pastry Rolls

1. Lightly grease a 9×13” baking dish. Place the Cinnamon Pastry Rolls into the dish and let them rise overnight as directed on the packaging.
2. Preheat your oven to 350°F. While the oven is heating, pour 1 cup of heavy whipping cream over the top of the raised Cinnamon Pastry Rolls. This makes the rolls extra gooey and moist!

Make the Cinnamon Topping & Bake

3. In a small microwavable bowl, melt 4 tbsp. butter in 15-second intervals.
4. Stir in 1/3 c. brown sugar and 1/2 tsp. cinnamon until combined.
5. Drizzle or spoon this mixture evenly over the Cinnamon Pastry Rolls.
6. Cover the pan with foil and bake for 30 minutes.
7. Then, remove the foil and bake for an additional 5 minutes, or until the tops are golden brown.

Prepare the Icing

8. While the rolls are baking, melt the remaining 4 tbsp. butter and 4 oz. of cream cheese in a medium microwavable bowl, about 30 seconds. Whisk until smooth.
9. Stir in 1 c. of confectioner’s sugar and the icing packet that was included with your pastry rolls. Mix until creamy and smooth.
10. Once the pastry rolls are out of the oven, generously spread the icing over the warm rolls. Let it melt into every swirl for maximum deliciousness!
11. Serve immediately while warm, gooey, and irresistible.

Tips for Making Viral Cinnamon Pastry Rolls

• Store leftover cinnamon rolls in a covered dish at room temperature for 1-2 days or in the refrigerator for 3-5 days. Before serving, heat in the microwave in 15-second increments until completely warmed through.
• Covering the rolls for the first 30 minutes of baking is essential. This helps them cook without getting them too brown and helps to lock in moisture.
• Want to get creative with your Viral Cinnamon Pastry Rolls? After letting them rise, roll out the dough on a clean surface and add any other filings you desire, such as orange zest, chocolate, bacon bits, or apple slices.