We are living in a digitally led era where technology is becoming an integral part of all areas of life. Recently, we’ve seen the rise of technological advancements in the fundraising industry. Online fundraising has become a favorite option for many groups. When coupled with traditional paper fundraisers, online fundraising has had great success with groups all around the country. In fact, online fundraising comes with many advantages that you may not see with traditional fundraising methods. Here’s some benefits of online fundraising that will help you decide if running a virtual fundraiser is right for your group.
1. Increases visibility and shareability
No matter what you do, you can’t meet with everyone in your community. Online selling offers an easier way to reach out to people in your area as well as family and friends who live out of town. Many fundraising companies make it easy for you to share your online store with supporters via social media, email, or text! Now, everyone you know can support you and your cause.
2. Higher seller averages
With online fundraising, we often see an increase in sales. Groups that are selling online and in person are raising more money because they are able to reach more people. When it comes to our fundraisers, those who ran a paper and online fundraiser increased their sales by 63%.
3. Simple and convenient
The benefits of online fundraising don’t stop there. With a single click, family and friends can easily purchase from your online store and pay with a credit card or mobile wallet. Now, they don’t have to wait until they see you to buy or mail you a check. Also, making it easier to buy means more people are likely to donate. At the Butter Braid® brand, we’ve found that customers spend 60% more online than they do with paper order forms.
4. Easier to manage
When you fundraise online, you can easily monitor your group’s progress in real time. You can keep track of how close you are to reaching your goal. Online ordering also means you don’t have to spend time tallying up order forms or keeping track of cash and checks. Many online fundraising platforms have easy order entry which saves time. This means you can focus more of your efforts on encouraging your group and creating awareness of the event in your community.
Now that you know the benefits of online fundraising, we hope you consider adding it to your future fundraising plans. Online fundraising is a great option for schools and organizations that want to raise funds and keep their sellers safe every step of the way. With the new online fundraising programs, your group may go above and beyond all of their fundraising goals.