Dealership Spotlight: BB West Fundraising

on February 19, 2021

For February’s “Dealership Spotlight” feature, we want to put the spotlight on a dealership that never misses an opportunity to give back. BB West Fundraising joined our family in 1996. From the beginning, the team at BB West Fundraising has been devoted to “sharing the good” and helping people in their local communities. No cause is too big or too small because, for this dealership, serving others is what brings them the greatest joy.


Susan Pack has always had a generous spirit. She has continually done what she can to help others all her life. From canned food drives to sending letters to the elderly, her and her family enjoys doing what they can to support local charities. Susan wanted to do more.

In 1996, Susan was a bored mom. She was looking for a new way to occupy her time. Something that would allow her to have the same schedule as her kids, so she could be home when they get done with school. Susan had already heard of Butter Braid® pastries by this time and had fallen in love with the delicious treats. When she learned there was an opportunity to open a Butter Braid fundraising dealership in her area, Susan jumped at the chance. Not only would she get to make a little money and be there for her family, but she’d also get to help schools and organizations in her community raise funds for deserving causes. And, for Susan, helping others is the greatest opportunity of all, so she wasted no time in opening her dealership in Elk Grove, CA.

Changes to the Dealership

Susan opened the dealership on her own in 1996. In the beginning, she was doing everything by herself, from sales to delivery. Now, BB West Fundraising has become a true family business. Her husband, Kent, joined Susan as an owner of the dealership, and their daughters joined the sales team. Susan is so grateful to have her family working beside her, saying it’s a great experience to do what you love with the people you love.

Fundraising Groups

The Pack family finds peace and joy working with those that give their time to help others. Whether it is teachers, coaches, or volunteers, Susan and Kent consider themselves lucky to be able to give back to these pillars of support. Over the years, BB West Fundraising has helped raise over $5 million for schools, charities, sports organizations, and special causes.

Susan and her family plan to continue “sharing the good” and spreading joy through their fundraisers. She says that it has been a privilege to work with the Butter Braid brand and its team of people who possess such great integrity, morals, and values. For all of us at the Butter Braid brand, it has been a privilege to work with such a giving family for all of these years, and we hope you get a chance to experience working with them, too. The team at BB West Fundraising is always ready to help, and they’ll be there for you and your group when you need them.

Connect with BB West Fundraising today!




Interested in becoming a dealer?
Head over to our Dealership Opportunity page to learn more.

Want to read more posts like this?
Check out our Dealership Spotlight feature on Emch Fundraising.

Heart Cinnamon Pastry Rolls

on February 5, 2021

“Share the Good” on Valentine’s Day by giving the ones you love a gift from the heart. The makers of the Butter Braid® Pastries are here to help you bake up something special this year. These heart-shaped treats are made from Butter Braid brand cinnamon pastry rolls and feature our famous cream cheese icing. Now, you just have to decide how you want to decorate them!

Try them for yourself today. Follow the detailed baking instructions for this recipe below, and you will have the perfect heart cinnamon pastry rolls to share with your valentine.

  • 1 pkg. Butter Braid brand Cinnamon Pastry Rolls
  • Pink and Red Sprinkles of your choosing
Step-by-Step Directions
  1. Slice apart the nine pastry rolls following the pre-cut lines. For ease of cutting, let roll log thaw for 15-30 minutes.
  2. Carefully unroll about one half of the roll and then roll it back into itself. Just make sure you leave a little excess in the middle, so you can form the point of the heart. Pinch the bottom together to make the strong point. Ensure they are rolled tightly as they will spread as they bake.
  3. Allow rolls to rise at room temperature (72°F) for 6 to 8 hours.
  4. Bake in pre-heated oven at 325°F (350°F for high altitudes) for 21 to 25 minutes or until slightly brown.
  5. You may ice the rolls while slightly warm or wait until they cool completely.
  6. Decorate with sprinkles and enjoy your heart cinnamon pastry rolls!

Looking for more sweet ideas?
Head over to our Pinterest page for inspiring ideas using Butter Braid brand products.

Want to see more Butter Braid pastry recipes?
Check out the recipe for our Pastry Ring!