West Bend, IA (July 21, 2022) – Since 1991, Country Maid, Inc. and Butter Braid® Pastries have helped raise over $305 million for thousands of great causes. Country Maid, along with its network of dealers, has changed the lives of millions of people through their world-class fundraisers, proving they are dedicated to their mission of “Helping Others Help Each Other”.
“Country Maid’s biggest strengths are our dealer network and our shared foundation of faith. We have been blessed with an amazing group of individuals, not only in our dealerships, but in the employees we work with every day. Together we ‘Share the Good’ and ‘Help Other Helps Each Other’,” said Lynn Bouska, Country Maid’s VP of Fundraising.
For over 30 years, Butter Braid Pastries have had an unmatched reputation for quality and service that fundraising groups and customers have come to love and depend on. The hand-braided pastries have impacted the lives of so many children, communities, and causes by helping them reach their fundraising goals every year.
For more information on Country Maid or its fundraising dealerships, visit ww.countrymaid.net.
The Butter Braid® brand has a new look! We’ve updated our logo, typeface, packaging, marketing materials, and even created a new tagline. Our dealers’ and customers’ needs are always evolving, so our business and products are growing right along with them. We’re not like the other fundraising brands on the market. The commitment we have to our core values and our customers sets us apart from the rest, and now the brand’s new look will help further separate us from the pack.
Every business needs a logo that represents its values and attributes. After all, a logo is what creates a first and lasting impact on the public. The Butter Braid brand has always been proud of the message its logo conveys to its customers. That’s why the message is the same – we just tweaked the design a little. Our new logo is smoother around the edges with less harsh outlines to give it a more modern feel .
The flavors of our Butter Braid pastries are rich and delicious; don’t worry, we’d never change them! But we did change the packaging of our product to better highlight those great flavors. We’ve chosen a horizontal design concept that prominently displays the main ingredient of each pastry. This new style also allows us to feature more color in our packaging which makes it easier for our customers to find them in the freezer!
Our marketing materials have also undergone a redesign. The new, fresh imagery gives our materials a more modern feel that will better connect to consumers of all ages. The photos we’ve featured contain a nice blend of lifestyle and product photos.
“Share the Good” is the tagline for the new and improved Butter Braid brand, and we are in love with it. The word “good” is referring to several different things: the good taste of our products, the good feeling you get when you share our products with people you love, and the good you’re doing for your community by buying and selling Butter Braid pastries. There’s just so much good to go around!
All these changes have opened us up to great new opportunities and ensured we will be staying around for plenty of years to come. But rest assured, while our look may have changed, we’re still the same brand that you fell in love with. We’ve just given ourselves room to grow.
Customers have begged us to bring it back; they’ve pleaded for its return. Well, this season, their pleas have been answered.
The Bavarian Crème Butter Braid® pastry is making a comeback this fall! With delectable fudge icing and sweet vanilla filling, it’s a pastry lover’s dream. This French-inspired delicacy leaves everyone who tastes it wanting more.
Bavarian Crème was retired in 2013, but everyone loved it too much to let it go. With flavors this good, it belongs in the Butter Braid® pastry line-up. You all thought so too. So, we’re thrilled to be pulling this flavor from the vault for relaunch in Fall 2019.
See if you can get a Bavarian Crème Butter Braid® pastry from a local fundraiser today. Get a treat for yourself or for your whole family, and, by doing so, you’ll be supporting a great cause. Keep “Sharing the Good!”
About the Bavarian Crème Pastry
You can skip a trip to the bakery with this Bavarian Crème pastry inspired by the classic French dessert. Layers upon layers of buttery dough filled with a sweet vanilla custard and topped with chocolate fudge icing. A delicious treat perfect for any time of the day!
The Butter Braid® brand has some exciting news for the 2019 fall fundraising season. The Cinnamon Pastry Roll is returning to the Butter Braid brand product line up!
We’ve received many requests from Dealers and customers to bring back our famous Cinnamon Pastry Roll since we retired it in 2018. With its butter, flaky Danish dough, and warm cinnamon filling, the cinnamon roll has always been a fan favorite. So, we’re glad to be able to offer it, once again, to the people who love it.
Ask your local dealer if they’ve picked up this breakfast favorite. They can point you to a local fundraiser that will have what you’re looking for. After all, we love to “Share the Good!”
About the Cinnamon Pastry Roll
Just like Grandma used to make! Layers of buttery dough complement a brown sugar and cinnamon filling. Top your cinnamon roll off with our famous cream cheese icing and you have the start of a new tradition!
Country Maid was showcased on Manufacturing Marvels on The Fox Business Network. The show documented the production process for the company’s flagship product, the iconic Butter Braid® pastry, and the unique dealership opportunity the company offers. Country Maid was showcased on Tuesday, September 22, 2015. If you missed it, you can watch the segment in the video below.
Manufacturing Marvels features leading American manufacturers, their products and production processes, and unique aspects of business. Manufacturing Marvels is aired on the Fox Business Network throughout the United States. The show focuses partially on the manufacturing process and partially on the business, products, and services offered.
Country Maid has been manufacturing frozen food products, namely Butter Braid brand pastries, since 1991 for the fundraising industry. Together with its national network of dealerships, Country Maid has been able to help thousands of fundraising groups across the nation raise over $175 million dollars for hundreds of thousands of worthy causes. Country Maid sells other frozen food products in retail and also offers co-manufacturing services.
Do you want to learn more about Manufacturing Marvels? Visit their website!
Want to know where else Country Maid & Butter Braid pastries have been featured? View our feature on How It’s Maid here!
West Bend, IA (Dec. 10, 2014) – Country Maid, makers of the famous Butter Braid® braided pastries, was featured on Discovery Channel’s hit program, How It’s Made. The braided pastry segment was aired on the Science Channel on November 21, 2014 at 8 p.m. CST.
The episode revealed the unique production process in manufacturing the company’s flagship product: the Butter Braid pastry. If you missed it, you can watch the segment in the video below or find it on our Youtube channel.
How It’s Made takes viewers behind the scenes in factories around the world to show how raw materials are transformed into finished products. The show airs in 130 countries and is broadcast in more than 30 different languages around the world. Country Maid has been manufacturing frozen food products for the fundraising industry, namely the Butter Braid braided pastries, since 1991.
Country Maid, together with its national network of dealerships, has been able to help thousands of fundraising groups across the nation raise over $150 million dollars for hundreds of thousands of worthy causes.
Want to learn more about Country Maid, Inc.? Visit their website!
Want to know where else Country Maid, Inc. has been featured? Learn about Country Maid being featured on Manufacturing Marvels!