Over $350 Million Raised for Non-Profit Groups Across the Nation

on July 28, 2022

West Bend, IA (July 21, 2022) – Since 1991, Country Maid, Inc. and Butter Braid® Pastries have helped raise over $305 million for thousands of great causes. Country Maid, along with its network of dealers, has changed the lives of millions of people through their world-class fundraisers, proving they are dedicated to their mission of “Helping Others Help Each Other”.

“Country Maid’s biggest strengths are our dealer network and our shared foundation of faith. We have been blessed with an amazing group of individuals, not only in our dealerships, but in the employees we work with every day. Together we ‘Share the Good’ and ‘Help Other Helps Each Other’,” said Lynn Bouska, Country Maid’s VP of Fundraising.

For over 30 years, Butter Braid Pastries have had an unmatched reputation for quality and service that fundraising groups and customers have come to love and depend on. The hand-braided pastries have impacted the lives of so many children, communities, and causes by helping them reach their fundraising goals every year.

For more information on Country Maid or its fundraising dealerships, visit ww.countrymaid.net.




Want more news from the Butter Braid brand?
Check it out! We’ve brought back the Cinnamon Pastry Rolls!

Country Maid Cares 2020 Giving Campaign

on August 12, 2020

West Bend, IA (August 08, 2020)Country Maid, Inc has been supporting non-profit organizations for over 25 years. Now, we are furthering our mission of “helping others help themselves” by creating Country Maid Cares, our charitable giving program. With this new program, we can continue to give back, raise awareness, and encourage support for local causes.

In 2020, our charitable giving efforts are focusing on the importance of food and family. This year the campaign will support local food banks with two different fundraising efforts. These two efforts include the Country Maid cookbook and a local food drive.

The Flavor of Family cookbook features more than 200 heirloom recipes passed down through the generations. It is written by the Country Maid family, including employees and dealers from all around the country. Proceeds will be donated to local food banks.

In America, six out of seven children don’t get the food they need in the summer because they don’t have access to critical food programs offered by their schools. Our goal for the food drive is to help stock the pantries with enough food to feed 210 households at least one meal.

“Our communities are going through a lot right now with everything that’s happening in the world. Families may be struggling to get the food they need,” said Katelyn Helgevold, Marketing Project Coordinator at Country Maid and member of the Country Maid Cares committee. “Now more than ever we need our community to come together and give their support to those in need.”

For more information on Country Maid, visit www.countrymaid.net.

About Country Maid

Country Maid, Inc., a 100% employee-owned company, manufactures the “famous” Butter Braid® pastry. Available only through fundraisers, our fundraising products help non-profit groups raise funds for various causes. Country Maid, together with its national network of dealerships, has helped thousands of fundraising groups across the nation raise over $245 million dollars for hundreds of thousands of worthy causes. Employing approximately 70 workers from 20 northwest Iowa communities, Country Maid continues to grow and live out the mission of “Helping Others Help Themselves.”






Want to read more news about our charitable efforts?
Read about our time partnering with Harvesters Outreach Center!

New Look, Same Great Taste

on November 11, 2019

The Butter Braid® brand has a new look! We’ve updated our logo, typeface, packaging, marketing materials, and even created a new tagline. Our dealers’ and customers’ needs are always evolving, so our business and products are growing right along with them. We’re not like the other fundraising brands on the market. The commitment we have to our core values and our customers sets us apart from the rest, and now the brand’s new look will help further separate us from the pack.

Every business needs a logo that represents its values and attributes. After all, a logo is what creates a first and lasting impact on the public. The Butter Braid brand has always been proud of the message its logo conveys to its customers. That’s why the message is the same – we just tweaked the design a little. Our new logo is smoother around the edges with less harsh outlines to give it a more modern feel .

The flavors of our Butter Braid pastries are rich and delicious; don’t worry, we’d never change them! But we did change the packaging of our product to better highlight those great flavors. We’ve chosen a horizontal design concept that prominently displays the main ingredient of each pastry. This new style also allows us to feature more color in our packaging which makes it easier for our customers to find them in the freezer!

new lookOur marketing materials have also undergone a redesign. The new, fresh imagery gives our materials a more modern feel that will better connect to consumers of all ages. The photos we’ve featured contain a nice blend of lifestyle and product photos.

“Share the Good” is the tagline for the new and improved Butter Braid brand, and we are in love with it. The word “good” is referring to several different things: the good taste of our products, the good feeling you get when you share our products with people you love, and the good you’re doing for your community by buying and selling Butter Braid pastries. There’s just so much good to go around!

All these changes have opened us up to great new opportunities and ensured we will be staying around for plenty of years to come. But rest assured, while our look may have changed, we’re still the same brand that you fell in love with. We’ve just given ourselves room to grow.






Want to schedule a Butter Braid pastry fundraiser?
Find your local dealer and they can help you get started.

Want more news from the Butter Braid brand?
Check it our new feature: The Dealership Spotlight!

Bavarian Crème is Back!

on November 6, 2019

Customers have begged us to bring it back; they’ve pleaded for its return. Well, this season, their pleas have been answered.

The Bavarian Crème Butter Braid® pastry is making a comeback this fall! With delectable fudge icing and sweet vanilla filling, it’s a pastry lover’s dream. This French-inspired delicacy leaves everyone who tastes it wanting more.

Bavarian Crème was retired in 2013, but everyone loved it too much to let it go. With flavors this good, it belongs in the Butter Braid® pastry line-up. You all thought so too. So, we’re thrilled to be pulling this flavor from the vault for relaunch in Fall 2019.

See if you can get a Bavarian Crème Butter Braid® pastry from a local fundraiser today. Get a treat for yourself or for your whole family, and, by doing so, you’ll be supporting a great cause. Keep “Sharing the Good!”

About the Bavarian Crème Pastry

You can skip a trip to the bakery with this Bavarian Crème pastry inspired by the classic French dessert. Layers upon layers of buttery dough filled with a sweet vanilla custard and topped with chocolate fudge icing. A delicious treat perfect for any time of the day!



bavarian crème






Want to try one for yourself?
Find your local dealer and they can point you to a fundraiser in your area.

Want more news from the Butter Braid brand?
Check it out! The Butter Braid brand got a new look in 2019!

Cinnamon Pastry Roll is Back!

on November 6, 2019

The Butter Braid® brand has some exciting news for the 2019 fall fundraising season. The Cinnamon Pastry Roll is returning to the Butter Braid brand product line up!

We’ve received many requests from Dealers and customers to bring back our famous Cinnamon Pastry Roll since we retired it in 2018. With its butter, flaky Danish dough, and warm cinnamon filling, the cinnamon roll has always been a fan favorite. So, we’re glad to be able to offer it, once again, to the people who love it.

Ask your local dealer if they’ve picked up this breakfast favorite. They can point you to a local fundraiser that will have what you’re looking for. After all, we love to “Share the Good!”

About the Cinnamon Pastry Roll

Just like Grandma used to make! Layers of buttery dough complement a brown sugar and cinnamon filling. Top your cinnamon roll off with our famous cream cheese icing and you have the start of a new tradition!



cinnamon pastry roll






Want to try one for yourself?
Find your local dealer and they can point you to a fundraiser in your area.

Want more news from the Butter Braid brand?
Check it out! We’ve brought back the Bavarian Crème Pastry!

Country Maid Announces Donation to UW Health’s American Family Children’s Hospital

on October 7, 2019

West Bend, IA (July 29, 2016) – Country Maid, Inc. once again stayed true to their mission of “helping others help themselves” at their annual Dealer Conference held in Wisconsin Dells, WI, where they donated $2,500 to support the UW Health American Family Children’s Hospital.

 “Supporting organizations such as UW Health American Family Children’s Hospital is a wonderful opportunity for the Country Maid family to live our mission statement of “Helping Others Help Themselves!” said Darin Massner, CEO of Country Maid.

The donation will help pay for an Emergency Department Child Life Specialist. This person works with children coming into the Emergency Department at the hospital. They provide activities to do with the child, provides distractions during procedures, and help to calm down the patient and their family.

Each year Country Maid dealers and employees give back to organizations by participating in a humanitarian event during their dealer conference. They partner with a new organization every year spreading goodwill in many cities across the United States.

About American Family Children’s Hospital

American Family Children’s Hospital located in Madison, WI is a comprehensive pediatric medical and surgical center featuring nationally recognized pediatric specialists in a wide range of fields. Their state-of-the-art facility wins widespread praise for its expert care. Their warm, soothing atmosphere that enhances a child’s ability to heal.

About Country Maid

Country Maid, Inc., a 100% employee-owned company, manufactures the “famous” Butter Braid® pastry which is available only through fundraisers for the purpose of helping non-profit groups raise funds for various causes. Country Maid, together with its national network of dealerships, has helped thousands of fundraising groups across the nation raise over $200 million dollars for hundreds of thousands of worthy causes. Employing approximately 70 workers from 20 Northwest Iowa communities, Country Maid continues to grow and live out the mission of “Helping Others Help Themselves.”






For more information on Country Maid or a dealership opportunity
Visit their website!

Want to read more news about our charitable efforts?
Read about our 2020 Giving Campaign!

Country Maid was showcased on “Manufacturing Marvels®”

on October 7, 2019

Country Maid was showcased on Manufacturing Marvels on The Fox Business Network. The show documented the production process for the company’s flagship product, the iconic Butter Braid® pastry, and the unique dealership opportunity the company offers. Country Maid was showcased on Tuesday, September 22, 2015. If you missed it, you can watch the segment in the video below.

Manufacturing Marvels features leading American manufacturers, their products and production processes, and unique aspects of business. Manufacturing Marvels is aired on the Fox Business Network throughout the United States. The show focuses partially on the manufacturing process and partially on the business, products, and services offered. 

Country Maid has been manufacturing frozen food products, namely Butter Braid brand pastries, since 1991 for the fundraising industry. Together with its national network of dealerships, Country Maid has been able to help thousands of fundraising groups across the nation raise over $175 million dollars for hundreds of thousands of worthy causes. Country Maid sells other frozen food products in retail and also offers co-manufacturing services.






Do you want to learn more about Manufacturing Marvels?
Visit their website!

Want to know where else Country Maid & Butter Braid pastries have been featured?
View our feature on How It’s Maid here!

Country Maid to be showcased on “Manufacturing Marvels®” on The Fox Business Network®

on October 7, 2019

West Bend, IA (Aug. 31, 2015) – Country Maid, makers of the famous Butter Braid® pastries, have announced they will be seen on Manufacturing Marvels on The Fox Business Network. The production crew will be filming in early September at Country Maid’s state-of-the-art, SQF-certified manufacturing facility in West Bend, Iowa. They will document the production process of the company’s flagship product and the unique dealership opportunity they offer.

The Country Maid spotlight will air on the Fox Business Network on Tuesday, September 22, 2015 between 8:30 p.m.- 8:44 p.m. CST. Check the Fox Business Network’s website or your local listings to find your local provider and channel.

Manufacturing Marvels features leading American manufacturers, their products and production processes, and unique aspects of business. The features are produced by award winning producers Bob and Jerry May and award winning director Bryan McCullough.

Country Maid has been manufacturing frozen food products, namely Butter Braid brand pastries, since 1991 for the fundraising industry. Together with its national network of dealerships, Country Maid has been able to help thousands of fundraising groups across the nation raise over $175 million dollars for hundreds of thousands of worthy causes. Country Maid sells other frozen food products in retail and also offers co-manufacturing services.






Do you want to learn more about Manufacturing Marvels?
Visit their website!

Want to see our feature on Manufacturing Marvels?
Find the Manufacturing Marvels video here!

Country Maid Lends a Helping Hand to Children in Need

on October 7, 2019

West Bend, IA (July 27, 2015) – “Helping others help themselves” is the cornerstone of Country Maid’s corporate mission. And that was reflected in the philanthropic event held at their annual Dealer Conference in San Antonio, Texas.

Over 75 Country Maid dealers and employees fulfilled their mission of helping others by constructing nearly 200 stuffed animals for pediatric patients at the Baptist Regional Children’s Center in San Antonio.

“We are not only living out our company’s mission through the annual humanitarian events, but our dealers and employees look forward to this event every year,” said Darin Massner, CEO of Country Maid. “Seeing the smiles on these kids’ faces and knowing you helped brighten their day is rewarding.”

Each year Country Maid dealers and employees give back to organizations by participating in a group activity during their dealer conference. They partner with a new organization every year spreading goodwill in many different cities across the United States.

For more information on Country Maid or a dealership opportunity, visit www.countrymaid.net or www.butterbraid.com.

About Baptist Regional Children’s Center

Baptist Regional Children’s Center is a full-service pediatric care center located in San Antonio, Texas at the North Central Baptist Hospital. They provide comprehensive, compassionate pediatric care which is performed by medical professions who specialize in working with infants and children. Their center has ranked consistently above the 90th percentile in patient satisfaction scores due to their caring team of pediatric nurses and emergency physicians.

About Country Maid

Country Maid, Inc., a 100% employee-owned company, manufactures the “famous” Butter Braid® pastry which is available only through fundraisers for the purpose of helping non-profit groups raise funds for various causes. Country Maid, together with its national network of dealerships has helped thousands of fundraising groups across the nation raise over $150 million dollars for hundreds of thousands of worthy causes. Employing approximately 60 workers from 20 Northwest Iowa communities, Country Maid continues to grow and live out the mission of “Helping Others Help Themselves.”






Want to read more news about our charitable efforts?
Read about our donation to UW Health’s American Family Children’s Hospital!

Country Maid featured on Discovery Channel’s “How It’s Made” segment featuring Butter Braid® Pastries

on October 7, 2019

West Bend, IA (Dec. 10, 2014) – Country Maid, makers of the famous Butter Braid® braided pastries, was featured on Discovery Channel’s hit program, How It’s Made. The braided pastry segment was aired on the Science Channel on November 21, 2014 at 8 p.m. CST.

The episode revealed the unique production process in manufacturing the company’s flagship product: the Butter Braid pastry. If you missed it, you can watch the segment in the video below or find it on our Youtube channel.

How It’s Made takes viewers behind the scenes in factories around the world to show how raw materials are transformed into finished products. The show airs in 130 countries and is broadcast in more than 30 different languages around the world. Country Maid has been manufacturing frozen food products for the fundraising industry, namely the Butter Braid braided pastries, since 1991.

Country Maid, together with its national network of dealerships, has been able to help thousands of fundraising groups across the nation raise over $150 million dollars for hundreds of thousands of worthy causes.






Want to learn more about Country Maid, Inc.?
Visit their website!

Want to know where else Country Maid, Inc. has been featured?
Learn about Country Maid being featured on Manufacturing Marvels!