How to Get Parents Involved in Fundraising

on May 7, 2021

Fundraising is essential for many local organizations. It’s how they raise funds for supplies, activities, and other necessary functions. However, schools and clubs can’t do it alone. The success of a group’s fundraiser often depends on the support of the parents. If you can get parents involved in the fundraising process, you have a much higher chance of reaching your goals.

Yet, many parents are hesitant to get involved. They often don’t have a lot of extra time to commit to fundraising; parents already have a lot of responsibilities between work and home. However, they understand that fundraising is necessary for their kids to get the most out of school and activities. If you want to get more parents fundraising, we’re here to help! We’ve come up with 5 easy ways to get busy parents involved in the fundraising process.

  1. Get the kids excited

Parents want to support their children. If they see their child is passionate about something, they’re more likely to get on board. Get your students or club members excited about your fundraiser and parents will follow. Just be sure to keep that enthusiasm up throughout the whole fundraising process. Otherwise, as the kids’ excitement fades so will the parents’.

Tip: If you need ideas on how to get kids excited about fundraising, check out our blog post: Fun, Cost-Effective Incentives to Get Kids More Involved in Fundraising.

  1. Make it as easy as possible

The more straightforward a fundraiser is, the more likely parents will want to get involved. This means you need to be clear and specific about your fundraising plan upfront. The best way to do this is to send out an informational letter as early as possible. Outline the purpose of the fundraiser, your goals, how the kids will benefit, what the fundraiser will be, and what type of support is required. End the letter by asking for help from all parents by inviting them to get involved. By telling them exactly what you need and giving them plenty of time to plan, parents are more likely to be able to fit fundraising into their schedule.  

  1. Communicate using multiple mediums

Parents are busy people, so it’s easy for them to miss some communications. Especially if those communications are coming to them from a channel where they don’t spend a lot of time. Instead of using only one method to communicate, promote your fundraiser and volunteer opportunities through a variety of mediums such as social media, text messages, phone calls, and emails. Make a solid effort to meet the parents where they already spend their time.

  1. Offer a variety of roles

Not every parent will fit into the same fundraising role. By asking for help in a variety of positions, you can increase the number of parents that are able to help. Here are a few examples of different roles parents can take:

  • Organization: Some parents may prefer doing behind-the-scenes work. Planning the kick-off event or organizing delivery day are great opportunities for detail-oriented parents to get involved. This will also help you divide up the work of planning the bigger parts of your fundraising event.
  • Volunteering: Other parents may want to take a more hands-on role. No matter what kind of fundraiser you’re hosting, volunteers can make everything easier. They can help by handing out the product on delivery day, collecting order forms, or counting the money collected.
  • Promotion: Finally, parents that need a quicker and easier way to get involved can help boost your fundraiser. Whether this be hanging flyers or posting about the event on social media, parents can help get the word out to otherwise hard-to-reach audiences.
  1. Show your appreciation

Because parents are so busy, they like to know that the time and effort they give is being appreciated. It can be as easy as sending a letter, making a phone call, or making an announcement at your next PTO meeting. And you don’t have to wait until the fundraiser is over to do so! Thank the parents who are giving you a hand before, during, and after your fundraiser. When people feel appreciated, they will do more for you and your fundraiser.

Looking for more sweet ideas?
Head over to our Pinterest page for inspiring ideas using Butter Braid® brand products.

Want more fundraising tips?
Check out our post on the Tips to Make Your Fundraising Delivery Day a Breeze!

Tips to Make Your Fundraising Delivery Day a Breeze

on April 9, 2021

Being prepared for your fundraiser’s delivery day is essential to the fundraising process. Deliveries for fundraisers can be complex, especially if your school or group sold a large quantity of items. Organizing a smooth fundraising delivery day requires advanced planning and coordination. Here are some things you can do to help ensure delivery day for your school or group goes off without a hitch.

  1. Pick a program with a delivery plan that fits your needs

When looking for a fundraising program for your school or group, consider how the product will be delivered. The most important goal for delivery day is to distribute orders as soon as possible; this is especially critical with frozen food fundraisers where the product needs to be kept frozen. Accomplishing this goal requires knowing when the order will be delivered and how it will be distributed. Therefore, you need to ask yourself some important questions:

  • How much space will be available for short-term storage?
  • Will the storage area be suitable for temperature-controlled items?
  • Will volunteers be available to help at pick up?
  • How prompt will students/parents be about picking up orders?

Based on the answers to these questions, you’ll want to consider picking a program that meets your delivery needs.

  1. Communicate with parents

It’s vital that everyone is on the same page when it comes to the delivery process. Send out a communication so parents know what to expect and what to do on delivery day. You want them to be well informed about your delivery plan, so include details like what day and time pick up is, where they’ll need to go to pick up orders, and how they’ll need to address any missing or damaged items. And, if you’re selling frozen items, remind sellers and their parents to have an appropriate storage option ready or to be prepared to deliver to customers quickly. Effective communication helps to limit the number of unclaimed boxes on delivery day which will make your life much easier.

  1. Decide on your storage options

Plan ahead and have temporary storage space available for those students or parents who are unable to pick up their order on delivery day. You will have different storage requirements depending on what kind of fundraiser you run. Frozen foods will require freezer space, non-frozen foods will require temperature-controlled storage, and gift items or discount cards require minimal storage where temperature is not an issue.

  1. Get support from volunteers

Don’t think you have to handle everything by yourself. Sorting and distributing boxes are big jobs, especially for large orders. Recruit reliable volunteers to help you on delivery day as soon as you possibly can. The sooner you have people in place and informed about your delivery plan, the smoother delivery day will be. Volunteers can help you organize order forms, prepare tables, and distribute orders. The more people you have helping you, the easier delivery day will be.

Delivery day is a critical part of the fundraising process, and its success can help ensure the success of your overall fundraiser. Just remember, no matter how much you plan, mistakes can happen. The best thing you can do is adjust your delivery plan accordingly and rely on the help of your fundraising partner. Hopefully, these tips will help ensure your next fundraising delivery day runs smoothly.

Looking for more sweet ideas?
Head over to our Pinterest page for inspiring ideas using Butter Braid® brand products.

Want more fundraising tips?
Check out our post on the Benefits of Online Fundraising!

Benefits of Online Fundraising

on March 5, 2021

We are living in a digitally led era where technology is becoming an integral part of all areas of life. Recently, we’ve seen the rise of technological advancements in the fundraising industry. Online fundraising has become a favorite option for many groups. When coupled with traditional paper fundraisers, online fundraising has had great success with groups all around the country. In fact, online fundraising comes with many advantages that you may not see with traditional fundraising methods. Here’s some benefits of online fundraising that will help you decide if running a virtual fundraiser is right for your group.

  1. Increases visibility and shareability

No matter what you do, you can’t meet with everyone in your community. Online selling offers an easier way to reach out to people in your area as well as family and friends who live out of town. Many fundraising companies make it easy for you to share your online store with supporters via social media, email, or text! Now, everyone you know can support you and your cause.

  1. Higher seller averages

With online fundraising, we often see an increase in sales. Groups that are selling online and in person are raising more money because they are able to reach more people. When it comes to our fundraisers, those who ran a paper and online fundraiser increased their sales by 63%.  

  1. Simple and convenient

The benefits of online fundraising don’t stop there. With a single click, family and friends can easily purchase from your online store and pay with a credit card or mobile wallet. Now, they don’t have to wait until they see you to buy or mail you a check. Also, making it easier to buy means more people are likely to donate. At the Butter Braid® brand, we’ve found that customers spend 60% more online than they do with paper order forms.

  1. Easier to manage

When you fundraise online, you can easily monitor your group’s progress in real time. You can keep track of how close you are to reaching your goal. Online ordering also means you don’t have to spend time tallying up order forms or keeping track of cash and checks. Many online fundraising platforms have easy order entry which saves time. This means you can focus more of your efforts on encouraging your group and creating awareness of the event in your community.

Now that you know the benefits of online fundraising, we hope you consider adding it to your future fundraising plans. Online fundraising is a great option for schools and organizations that want to raise funds and keep their sellers safe every step of the way. With the new online fundraising programs, your group may go above and beyond all of their fundraising goals.

Looking for more sweet ideas?
Head over to our Pinterest page for inspiring ideas using Butter Braid® brand products.

Want more fundraising tips?
Check out our post on Setting Fundraising Goals for the New Year!

Setting Fundraising Goals for the New Year

on January 8, 2021

It’s the start of a brand-new year which means it’s time to think about what we want to accomplish in the next 12 months. Setting goals is important, especially if you are running a fundraiser. Goals give you a long-term vision and short-term motivation. They help you organize your time and resources, so you can make the most out of your fundraiser. We here at the Butter Braid® brand know how important goals are to fundraising. We want to give you some strategies that will help you set great goals for your fundraisers in the coming year.

  1. Use the SMART method

There’s a good chance that you’ve heard of the SMART model of goal setting before. It stands for specific, measurable, attainable, relevant, and time-based. But how do you use this method to set the best goals for your fundraiser?

Start by making the goal specific. When setting your fundraising goals, make it clear what you are hoping to achieve. Have answers to questions like who will benefit from this fundraiser? How many units do you need to sell? And how many people do you need to participate? Answering these questions will help you know exactly what needs to be done to meet your goals.  

Make sure your goal can be measured. Tracking your progress helps to motivate your sellers and paints a clearer picture of where you are in relation to your overall goal. It is a great way to keep everyone on the same page.

You want to motivate your group by giving them a goal that will challenge them but setting a challenging goal does not mean setting an unrealistic one. Goals that are too easy to achieve aren’t motivating. However, goals that are impossible to meet will discourage your group. Make your goal attainable by taking into consideration the resources you have, the number of sellers in your group, and the time you have to meet your overall goal.

Check if your goals are relevant to your group or mission. Why will this goal be beneficial to your group? Will it make a positive impact on the intended recipients? Resolving these issues will also help you establish your “why” and having a “why” helps everything flow more smoothly.

Finally, your goal must be time-based. If it isn’t, you can put it off forever. This will also help with tracking your progress. If you can see how close you are to your goal in relation to the time you have left to complete it, you can adjust your plans accordingly.

  1. Breakdown big goals into smaller parts

If you want to set a very challenging goal for your group, you’ll see better results if you split the goal into smaller, easier to manage ones. Otherwise, your group may end up feeling discouraged. One of the best ways to do this is to run multiple fundraisers. If time allows for it, running one fundraiser in the spring and one in the fall will let you to reach your big goal without overwhelming your sellers.   

  1. Set non-monetary goals

We know that fundraisers are about raising money, but to reach your monetary goal you’ll need the support of your community. When you set non-monetary goals, you can engage a wider audience and get more people to participate. An example of a non-monetary goal would be aiming to have a higher number of participants than last year.

Hopefully, using these strategies will help you set plenty of SMART goals for your future fundraisers. But, no matter what your fundraising goals are, be sure to write them down and make them known to everyone who is participating. Committing goals to paper and reviewing them gives you a much higher chance of achieving the desired outcome. Lastly, remember to make it fun! Reaching your goals is a lot easier when everyone is having a good time doing it.

Looking for more sweet ideas?
Head over to our Pinterest page for inspiring ideas using Butter Braid brand products.

Want more fundraising tips?
Check out our post on Using Social Media to Increase Fundraising Success!

Using Social Media to Increase Fundraising Success

on October 9, 2020

People are spending more and more time online these days, checking their Facebook and Instagram to stay updated on what’s going on in the world. Since social media plays such a big role in our day-to-day lives, it should also play a big role in your fundraising marketing plan. No matter what type of fundraiser you’re running, you can reach more potential customers with social media than any other form of communication. Use these tips we’ve created to utilize social media for your fundraising event.

  1. Announce your fundraiser

Let people know there is a fundraiser running in the area. Be sure to answer all the big questions: Who is hosting the fundraiser? What are you selling? Where are you selling them? When is the fundraiser taking place? Why are you raising money? How can people purchase from your fundraiser? End with a call to action – let people know how they can support your cause.

  1. Create a hashtag

Many groups use an original hashtag to market their fundraiser or event. It helps parents, kids, and members of the community search for information and updates on the fundraiser by looking for your specific hashtag.

  1. Promote across all social networking sites

Ask parents and group members to post your message on Facebook or share an Instagram story about your fundraiser. Don’t just limit your social media marketing to one channel. By sharing information across all platforms, you can get more exposure for limited effort. Also, encourage parents and sellers to share your posts, stories, and pictures.

  1. Use graphics, images, and videos to catch people’s attention

Including a colorful photo, image with details, or a fun video to personalize your fundraiser. Show your followers what you’re selling and ask them to purchase to help reach your goal. Reach out to your fundraising representative to see if they have some images or videos that will help make your posts pop!

  1. Keep people updated on your progress

Post how your fundraiser is doing and how much more you need to raise in order to reach your goal. Encourage parents to post about how close their kids are to their individual fundraising goals.

  1. Thank your customers

After your fundraiser has ended, be sure to post about your fundraising success. Let people know how close you came to your goal and thank your customers for supporting you and your cause. And don’t forget to post about your project once it’s completed or share pictures from your field trip. Let people see that their support really mattered and helped to make a difference for your group.

Looking for more sweet ideas?
Head over to our Pinterest page for inspiring ideas using Butter Braid brand products.

Want more fundraising tips?
Check out our post on How to Use the Internet to Boost Fundraiser Sales!

5 Ways to Increase Teacher Involvement in School Fundraisers

on September 24, 2020

When it comes to fundraising, everyone focuses on the students and the parents. The big kickoff event is to get students excited while the information packets are to inform parents about the particulars of the fundraiser. But what about the teachers?

School fundraisers that include teachers as part of their marketing strategy are more likely to succeed than ones that don’t. During the school year, teachers are the only ones who see students as often as their parents, so they have the perfect opportunity to remind students to fundraise. The people behind the Butter Braid® brand know how important teachers are when it comes to fundraising. So, we’re giving you 5 simple and easy ways to increase teacher involvement in your school’s next fundraiser.

  1. Have an informational get-together just for teachers

Taking the time to sit down and talk with teachers about your upcoming fundraising efforts is very important. It allows you time to explain all the particulars of the fundraiser: what program you’re using, what your goal is, and how the money will benefit the school. This also gives the teachers an opportunity to ask questions.

  1. Use some of the profits to ease the financial strain on teachers

According to a poll done by the New York Times, over 90% of teachers use their own money to help purchase school supplies. This is happening all over the United States, and it puts teachers in a very difficult financial situation. So why not alleviate the burden by sharing your fundraising profits with the teachers? Show them their contributions haven’t gone unnoticed.

  1. Don’t overburden them with excess tasks

Teachers are very busy, and they often don’t have time to take on a lot of extra tasks. Let them know that the most important thing they can do during the fundraiser is give their kids a daily reminder to sell. Some teachers may come up with more creative ways to encourage their kids, like a classroom BINGO. Just keep these duties to a minimum, and let the teachers know you respect their time.

  1. Include teacher incentives in your program

During your informational fundraising meeting, let your teachers know that you are also providing them with a chance to earn prizes. Teachers may be more willing to get involved if they know they will also get something in return. For example, give the teacher with the highest classroom sales a gift card or reward the one with the highest participation rate a day of PTO.

  1. Show your gratitude

Most teachers are already aware of why fundraising is important and how students and the school benefit. So, they already want to do anything they can to help. The easiest thing you can do to increase teacher involvement is let them know you appreciate everything they’ve already done and are very grateful for any extra help they’re willing to offer.

Teachers are the backbone of our schools. Their hard work and dedication keep their school running. Which is why they can also be the most important part of your school’s fundraising efforts. If the teachers are excited about something, they share that enthusiasm with their students. So, if you want to increase student participation in your next fundraiser, you should focus on first getting your teachers involved. With their help, you can go above and beyond your fundraising goals.   

Looking for more sweet ideas?
Head over to our Pinterest page for inspiring ideas using Butter Braid brand products.

Want more fundraising tips?
Check out our post on Using Social Media to Increase Fundraising Success!

How Kids Benefit from Fundraising

on July 17, 2020

Most people know how fundraising benefits their local schools, clubs, and organizations –  from paying for sports equipment, to providing more after school care options, to supporting vital community programs. But there are other benefits to fundraising you may not have known. Fundraising provides multiple learning opportunities for the kids who participate. Talking with potential customers, handling money, managing orders, and working with others will help kids develop new and important skills that will benefit them in all aspects of life.

Customer Service Skills

Students gain valuable leadership and communication tools when selling products for fundraisers. Selling teaches kids how to think through the sales process. They learn the importance of eye contact, using clear and concise language, and maintaining a positive attitude. These skills will help propel them forward in academic competitions, college interviews, and the job market.

Goal Setting

Fundraising also teaches children how to set goals. It teaches them the power of choice: when to sell, how much to sell, who to sell to, and who to work with. Once they make those decisions, they can set appropriate goals to match their plan. Kids will also learn how to set group goals and how working together can help their community.


To make a fundraiser successful, everyone has to work together. Kids work with each other, parents, teachers, group leaders, and members of the community to reach their goals. When collaborating with others, kids learn to compromise and share ideas which will help them flourish in team-oriented environments.

Community Value

Finally, fundraising shows students how important their community is. Members of the community are the ones that step up and support local groups when they need it, like by purchasing from a fundraiser. Likewise, communities depend on support from families and students to maintain parks, shelters, recreational programs, and businesses. Through fundraising, students learn that the school is just one part of the community, and that everyone can benefit when people come together to help one another.

Fundraising offers plenty of opportunities for kids to learn and grow. They get to expand their communication skills, understand the importance of setting goals, and learn how to work together with many different people. And, even more importantly, they get to see how their actions not only benefit themselves but the community. So, during your next fundraiser, take the time to communicate these possibilities to the parents in your group. You just might get a few more people excited to fundraise.

Looking for more sweet ideas?
Head over to our Pinterest page for inspiring ideas using Butter Braid brand products.

Want more fundraising tips?
Check out our list of 5 Ways to Increase Teacher Involvement in Fundraising!

5 Things You Didn’t Know About the Butter Braid® Brand

on June 5, 2020

Many of you are loyal Butter Braid® pastry fans. You’ve been following the company and the founding family since the very beginning, so you know a lot about the brand. You know that the company was started in the small, farming community of West Bend, Iowa. Also, that it was started by Ken and Marlene Banwart. You know that each of our pastries are braided by hand with love. And you know that, together with our Dealer Network, we’ve helped raise over $245 million for thousands of great causes. But there are still some facts about the Butter Braid brand that maybe even our most dedicated customers don’t know.

  1. Butter Braid pastries were featured on 2 TV shows

The Butter Braid brand and their parent company, Country Maid, Inc., were on an episode of How It’s Made in 2014 and Manufacturing Marvels in 2015. The episodes showcase the unique production process in manufacturing Butter Braid pastries. You can find the segments on the Country Maid website:

  1. The previous 3 Butter Braid pastry manufacturing locations are the names of our conference rooms

Butter Braid pastries weren’t always made in the high-tech manufacturing facility they are today. Ken and Marlene first started producing the pastries in the basement of their family home in 1991. Once the business outgrew the basement, the Banwart family renovated their two-car garage, and it became the new production area. By the end of 1992, the business was moved to a renovated building in town called the “Hatchery.” A few years later, the business would move one final time to its current location. But, to remember where we came from, we named each of our conference rooms after the previous three Butter Braid pastry manufacturing locations: the “Basement,” the “Garage,” and the “Hatchery.”

  1. Butter Braid pastries didn’t originally have a filling

It’s true. The first pastries Ken and Marlene sold at the local farmer’s market didn’t have any filling. After the Banwarts started selling and marketing the pastries on a larger scale in 1991, Ken came up with the idea to add the sweet, fruit flavors that you love to the pastries.

  1. Our pastries were sold in over 50 retail stores until 2002

When Ken and Marlene initially started the business in 1991, they sold their pastries to local grocery stores. By 1992, their pastries were in more than 50 stores all over the state of Iowa. In 2002, the pastries become a “fundraising only” product in order to support schools and organizations across the country and to fulfill the Butter Braid brand mission of “sharing the good.”

  1. Our most popular flavors? Cinnamon and Strawberry & Cream Cheese

For the past few years, Cinnamon has been the overwhelming crowd favorite. With its thick, gooey cinnamon filling inside layers of buttery, flaky dough, it’s no wonder people love this pastry. However, lately Strawberry & Cream Cheese has overtaken our Cinnamon pastry by a slim margin. The perfect balance of tangy cream cheese and sweet strawberries nestled in layers of buttery dough is what makes Strawberry & Cream Cheese a best seller! Whatever your favorite flavor, get yours at a fundraiser near you! Just enter your zip code and get in contact with your local Butter Braid pastry dealer here:

We hope you enjoyed learning some new facts about the Butter Braid brand. Follow us on Facebook and Instagram to stay up to date on all the latest Butter Braid fundraising news and events.

Looking for more sweet ideas?
Head over to our Pinterest page for inspiring ideas using Butter Braid brand products.

Want more fundraising tips?
Check out our post on How Kids Benefit from Fundraising!

Turn a Butter Braid® Pastry Box into Craft Storage

on May 13, 2020

Do you need a use for that Butter Braid® pastry box you’ve been keeping around? It’s time to start repurposing them! All it takes is some duct tape and some scissors. Great for the crafty mom, daycare provider, school teacher, or anyone who needs storage for art supplies! Let’s turn this box into a craft opportunity! Just follow the directions below to make yours today.


First step is to cut off the top 4 panels. T

Now, take the longest two panels and cut enough off so they can slide down into the box (the short way) to create “compartments.” This will create 3 different compartments.

Next, take the duct tape and start to wrap it around the box until the whole thing is covered.

For this box, we decided to store some art/craft supplies: crayons, colored pencils, and markers! It’s a great way for the kids to have easy access to the supplies while keeping them organized.

Happy crafting!

Looking for more sweet ideas?
Head over to our Pinterest page for inspiring ideas using Butter Braid brand products.

Want more fundraising tips?
Check out our list of 5 Things You Didn’t Know About the Butter Braid brand!

Butter Braid® Pastry Reviews: Stories from Our Customers

on May 8, 2020

The Butter Braid® brand’s mission is all about “Sharing the Good.” That’s why it’s our tagline! We’ve been sharing our products with people across the nation for over 25 years. And those people are glad we do because they want to share it too! Don’t take our word for it. Our customers will tell you themselves; they can’t get enough of Butter Braid products. Check out this list of Butter Braid pastry customer reviews!

Butter Braid Pastry Reviews
  1. “WOW!!! Wow is not enough to describe how much I love Butter Braid pastries. How can I find fundraisers selling these marvelous braids? I will travel. They are absolutely the best! I have to have more. Please help me find more braids!” – Alyce, Illinois  
  2. “As my daughter put it, ‘This is what God must eat in Heaven.’ We purchased a couple of Butter Braid pastries, and we could not believe how wonderful they were. My wife and I are thinking these would be great holiday gifts.” – Raymundo, Mississippi  
  3. “A co-worker was selling these for her daughter’s band group, and I bought a few (7). I gave them as gifts and kept some for myself. Everyone loved these including myself and I would truly like to have some more.” – Faye, Minnesota 
  4. “I remember my mom making these for me when I was growing up. I have made them for my kids, and they love them as much as I do. Thank you so much for helping to continue a family tradition.” – Season, Iowa 
  5. “The smell of my braid baking was WOW! The tender, flaky, sweet pastry is my new wow! I’m so stoked I bought them to share with my family! I will be buying more.” – Tabatha, Tennessee 
  6. “I sold these for my daughter at work and they are awesome. Not only are my coworkers wanting more, but I am too. I ordered 15 of these for my home and they lasted about 2 weeks – we were making 2 a day.” – Patricia, Kentucky 
  7. “I purchased this from one of our local churches; it really went way past my expectations! This was absolutely wonderful, and I will be recommending this product to all who want to participate in a fundraiser! GREAT, GREAT, GREAT!” – Tiffany, Louisiana 
  8. “I have never tasted anything so DELICIOUS! My husband and I ordered two Butter Braid pastries for the first time through our nine-year-old niece, and all I can say is the pastries are unbelievable! They taste just like I baked them from scratch! I will forever continue to be a loyal customer of the Butter Braid brand, and next time my niece sells them I intend to stock up! Thank so much for such a wonderful and deliciously amazing product!” – Dorian, Colorado 
  9. “This was the first fundraiser our school had done with Butter Braid pastries. The experience was incredible! Not only was the product amazing, but the Butter Braid company was fantastic to work with. The fundraiser went off without a hitch and we made a fabulous profit for our school!” – Beth, North Carolina 
  10. “My daughter is raising money to go to New York with her middle school and we would like to sell Butter Braid pastries. Everyone loves Butter Braid pastries.” – Trisha, Montana 

Looking for more sweet ideas?
Head over to our Pinterest page for inspiring ideas using Butter Braid brand products.

Want to read more reviews?
Check out our this one from 2015 by the Bragging Mommy!