How to Ask Someone to Buy from a Fundraiser (Tips and Examples)

on September 9, 2022

When it comes to hosting a successful fundraiser, a good place to start is at the beginning, and that means preparing your sellers to ask for support from people in the community. That leads to the age-old fundraising question: how do you ask for donations?

Many adults have difficulties asking people for something, especially strangers, so you can only imagine how hard it is for kids. If this is the first time some members of your group are participating in a fundraiser, providing them with some tips and tools on how to ask for donations will go a long way to making them feel more comfortable when reaching out to potential supporters. The more comfortable your sellers are, the more people they will ask. The more people they ask the more likely it is that you will reach your fundraising goals.

Tips on How to Ask for Donations During a Fundraiser

  1. Practice asking

As we already mentioned, the most daunting part of a fundraiser is asking people to buy your product. Help your group prepare for this task by having them practice what they would like to say. This way they feel more confident when it is time to ask for donations!

Not sure what to say? Check out our sample scripts and posts below!

  1. Make a list

Have the sellers in your group make a list of people they can ask to support their fundraiser. Typically, sellers are going to be more successful getting people they know to buy than people they don’t. Having them start off by asking family and friends will help them practice their asking technique and let them slowly get more comfortable with asking people to donate to or purchase from their fundraiser.

If you want more tips on finding supporters for your fundraiser, check out our previous blog post on the topic.

  1. Know your product

Have your group learn as much as they can about the product(s) that they will be selling. When you know your product, it becomes easier to sell. Your sellers should know what the product is called, the different versions of the product available, and any special features of the product.

  1. Know the “why”

Always be ready to explain the “why”. People want to know about the cause that they are supporting and where their money is going. It’s easier for people to give when they know their support is helping to make a difference in their community. Coach your sellers on the “whys” behind your fundraiser and the goals you are hoping to achieve.

  1. Keep it brief

Remember that the people you’re reaching out to may only be able to give you a little bit of their time. Make your request brief and to the point while also including all the necessary information about your fundraiser and your product(s).

  1. Always say thank you

Saying “thank you” is a big part of a successful fundraiser. Regardless of whether someone buys or not, always thank them for their time and consideration.

How you treat people really makes a difference. By showing kindness and respect, you may be encouraging those people to make a purchase later or point you towards another person who may be interested in supporting your cause. So, remind your sellers to always leave a good impression by giving a smile and a “thank you” after every ask.

  1. Focus on the “Yeses” not the “Nos”

No one likes to hear the word “no”. However, it’s very unlikely that a seller will get a “yes” from every single person they ask, and that’s okay! Tell your sellers that getting a “no” doesn’t mean they did a bad job. It could mean the person they asked may not have extra money to spend or that they just aren’t that interested in the product. If your sellers keep practicing and keep asking, they’ll hear plenty of “yeses” that will overshadow those few “nos”.

Sample Fundraising Scripts and Post Examples

How can you most effectively get someone’s attention when you ask them for donations to your fundraiser? What do you say or write to convince people to support you? It’s very important to tailor your message to your audience when you’re asking people for their support. What you say when asking for a donation in person will be different than what you would write on social media.

Here are some pointers on what to say when selling for a fundraiser. Our responses below are for a Butter Braid® Pastry fundraiser, but you can customize them to fit any product fundraiser.

In Person

“Hi, my name is (name). My group, (insert group name), is running a Butter Braid® Pastry fundraiser to raise funds for (insert purpose). My goal is to sell (insert number) pastries. Could you please help me reach my goal and support my group by purchasing some delicious pastries? I will deliver them to you when they arrive. Thank you for your time and support!”

By Email

With our online store, you can easily send out your personal store link to supporters through email or social media by clicking on the icon. Below is an example of an email you can use to ask for donations along with that direct store link.

“Hi (Supporter’s Name),

(Group Name) is raising money for (fundraiser purpose). Please help me reach my goal by purchasing some of our delicious Butter Braid® Pastries. The sale ends on (last day of fundraiser), so don’t wait to order! I will deliver your order to you once it arrives. You can contact me with your order, or you can place an order online: (online store link). Thank you for your time and support!

Sincerely,

(Name)”

By Text

“Hi (Supporter’s Name)! I’m selling Butter Braid® Pastries to raise funds for (fundraiser purpose). Please help me reach my goal of selling (insert number) pastries by visiting my online store: (online store link) and placing an order. Thank you for your support!”

On Social Media

When posting on different social media channels, don’t forget to include the essentials:

  • An image or visual that represents your cause or your group
  • A link to your online store or call to action
  • Your group’s hashtag (if you have one)
  • A brief message explaining your fundraiser and its purpose
Facebook

“(Group Name)’s Butter Braid® Pastry fundraiser begins today! We are raising money for (purpose). Please help me reach my goal by purchasing some delicious pastries. Sale ends on (last day of fundraiser), so don’t wait to order! You can contact me with your order, or you can place an order online: (online store link). We will deliver your pastries when they arrive. Thank you in advance for your support!”

Twitter

TIP: Include an eye-catching photo to receive more engagement!

“I’m selling Butter Braid® Pastries to raise funds for (fundraiser purpose)! Order online by clicking this link: (online store link). Thank you for helping me reach my goal!”

Instagram

TIP: Insert your store link, if applicable, in the bio section of your Instagram page, so people can easily order online from your fundraiser.

“I’m selling Butter Braid® Pastries to raise funds for (insert purpose). Contact me today or click on the link in my bio to order online. Thanks for helping me reach my goal!”

Thank those who Supported You

After the fundraiser is over, don’t forget to say “thank you” to your supporters after they purchased or when delivering their order.

In Person

“Thank you for your purchase! You helped me get one step closer to reaching my goal and helped my group raise money for (fundraiser purpose)!”

By Email

“Dear (Supporter’s Name),

Thank you for supporting me and my group! You helped me reach my goal of (insert goal) which will go towards (fundraiser purpose). Thank you again for your purchase!

Sincerely,

(Name)”






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Check out our 4 Simple Steps to Fundraising Success!

4 Simple Steps to Fundraising Success

on August 12, 2022

What makes a fundraiser successful?

There are many ways to define success. When it comes to fundraising, groups most often determine if their fundraiser was successful by looking at whether or not they reached their goals. Did they raise enough funds? Were there enough sellers participating? Did they increase their number of supporters from last year? If these answer to these questions is “yes”, the fundraiser was a hit! 

At the Butter Braid® brand, we take it a step further. For us, a fundraiser is successful if it helps a group reach their goals in the simplest way possible. That’s why we break down our fundraising program into four simple steps. Each step is easily defined to bring groups to fundraising success. They do this by helping to keep groups on track throughout the fundraising process, so they can spend less time worrying about what comes next and more time focusing on meeting their goals.

What are the steps of the fundraising process?

In a Butter Braid Fundraising program, any fundraising campaign can be broken down into four simple steps: set up, kick off, promote & sell, and pick up & delivery. These four steps come together to create fundraising success. Together, they form your own, personal fundraising roadmap that helps guide your fundraising activity, so you can get to your goal.

  1. Set Up

After you sign up for your Butter Braid Fundraiser, you’ll partner with a local dealership that is part of a national fundraising network. They’ll be there to help you plan your goals, activate the online store, and register your sellers.

  1. Kick Off

Start your fundraiser with an in-person or virtual event. Hand out information packets and seller tools, introduce your sellers to the product, and answer any questions they may have.

  1. Promote & Sell

Remind sellers to share their online store link via social media, email, and text! Check in with your sellers periodically, so you can keep track of their progress. If you need a little boost, your local dealer is there to provide support and motivation to help get you over the finish line.

  1. Pick Up & Delivery

Submit final orders and schedule a time for seller pick up. Orders will arrive prepacked by seller name to make the pick-up process as quick and easy as possible. Arrange delivery with your supporters and don’t forget to let them know you appreciate their help!






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Check out our 10 Tips for Your Next Fundraiser!

10 Tips for Your Next Fundraiser

on June 9, 2022

As a group leader, you know how important hosting a successful fundraiser is. You know the benefits of fundraising go beyond supplementing a budget for items like field trips, equipment upgrades, or essential supplies. When a fundraiser is done right, it strengthens the bonds between a group and their community while also bringing in those necessary funds. Plus, they are a lot of fun!

Coordinating a fundraiser also comes with its challenges. Successful fundraisers take a lot of planning, resources, communication, and volunteers. Thankfully, you’re not alone. We here at the Butter Braid® brand, with the help of our dealer network, have been helping groups reach their fundraising goals for over 30 years. So, we used our 30 years of expertise to compile 10 tips to help you plan your next fundraiser.

Tips for Your Next Fundraiser

  1. Have a written project plan

Think of your fundraiser as a small business. Write out a plan that states all the roles and responsibilities needed for your fundraiser. Fill the roles with the right individuals and provide them with everything they need to do a great job.

  1. Create a value proposition

In 2 sentences or less, summarize what you’re doing and why. Let people know what this fundraiser is all about and share it with your group, board, and volunteers. Make sure to include a call-to-action in all your communication efforts.

  1. Maximize value to maximize results

Make this tip your mantra:

More value = more prospects

More value = more buyers

More value = more money for your group

What do we mean by value? We mean finding a fundraising product that meets all the needs of your group and the people in your area. For instance, groups love to sell Butter Braid Pastries because they offer high per-item profits, short turnaround times, and simple sales. Supporters love them because they’re braided by hand with love and made with high-quality ingredients.

Offering products like Butter Braid Pastries guarantee you are maximizing the value of your fundraiser.

  1. Focus on quality

Quality work = more sales

Quality rewards = more motivation

Quality program = more confidence

  1. Set a public goal

As a fundraising group, make a goal, commit to it, and state it publicly; this causes your mind to read it as a verbal commitment. Be sure to aim high but keep your goals realistic. Structure sales efforts to emphasize and reward achieving your goals.

  1. Set individual goals

Everyone on your fundraising team should be committed to doing what it takes to reach your group’s goal. Make sure everyone takes ownership of your fundraiser’s success by setting goals at the individual level as well as on the group level. That way everyone is responsible for contributing to the success of your event.

  1. Provide alternative options

Keep in mind that some people may not be able to financially contribute to your fundraiser, but they may be able to contribute in other ways. This could be anything from volunteering to help during kick-off and delivery days to sharing information about your event with their family and friends. Explore all the different ways people in your community could use their talents to get involved and help your group.

  1. Emphasize safety

Seller safety must be your highest priority. All neighborhood sales should include an accompanying adult. Remind your group to never sell alone, to not go into anyone’s house, and to never sell after dark.

  1. Keep it fun

Plan fun things to do during each stage of the process that rewards involvement. Remember that fun is an essential part of fundraising.

  1. Help others

The most important of our “tips for your next fundraiser” is for you to share your success and help others. Once you’ve reached your goal, make an effort to go out and help another group reach theirs. For example, your group could volunteer to help with local charities, write letters to the military, or anything else that may have special meaning to your group.

After all, fundraisers are about more than raising funds; it’s about strengthening the bond with your community. Your community came together to support you. Seeing you do the same will inspire them to continue their support of your group for years to come.






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Head over to our Pinterest page for inspiring ideas using Butter Braid® brand products.

Want more fundraising tips?
Check out our Tips to Keep Supporters Coming Back!

Tips to Keep Supporters Coming Back

on May 6, 2022

We’ve talked before about how important it can be for groups to find new supporters for their fundraisers. It’s true that finding brand-new supporters can be useful for groups looking to increase their fundraising success. However, acquiring those new supporters can require a lot of time and resources. Thankfully, there’s a simpler way to increase your number of donations from year to year that does not rely solely on finding new supporters every time you run a fundraiser.

Building relationships with supporters and community sponsors that have helped you in the past is the first step to long-term fundraising success. People who have bought from you in the past are more likely to buy from you again in the future. That’s why focusing on people who have already supported you and turning them into loyal customers is so important. How can you keep your supporters coming back year after year? Here are 3 simple ways to turn the people in your community into lifelong supporters of your group.

  1. Remember to say thank you!

Saying “thank you” is one of the simplest and most impactful ways your group can keep supporters coming back. A simple message of appreciation goes a long way in recognizing a person’s dedication to your cause.

To really increase the impact of your thank you letters or emails, make them as personal as possible. Personal communication helps to make supporters feel appreciated and needed which, in turn, increases the likelihood that they will donate again in the future.

  1. Let them know they made a difference!

After purchasing from a fundraiser, supporters are often left wondering how their donations are being used and whether they made a difference. If they don’t see how their donations are being used, they may not be motivated to give again in the future. That’s why it’s important to post updates about your groups’ projects and activities, so your supporters can see that their support mattered.

Let supporters know you will be posting periodic updates on your group’s website, social media pages, or newsletter for them to see. If you were fundraising for new playground equipment, show the progress of the build from beginning to end. If you were fundraising for a trip, share pictures of your group having a good time at their destination.

  1. Connect with them!

Lastly, a great way to keep supporters coming back is to connect with them outside of your annual fundraiser. If you’re only in contact with supporters when you’re asking for donations, it can be a turn off. Steer away from making every communication piece an ask and instead find fun ways to foster positive emotional connections to your group all year long.

Social media is a great way to build a visual, emotional connection to your group and creatively stay in contact with the people in your community. Post at least once a month about inspiring stories, noteworthy achievements, events, testimonials, or your organization’s culture. When supporters feel connected to your group, they’re more likely to contribute.

Putting a little extra time and effort into building relationships with the people in your community will go a long way toward making your future fundraisers even better. Our tips above are a great place to start turning your supporters into loyal customers. However, in the end, there is no one right way. Round up the other members of your group and continue to brainstorm ideas to help round out your plan to keep supporters coming back. You know your community best, so tailor your plan accordingly and start strengthening those relationships!






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Head over to our Pinterest page for inspiring ideas using Butter Braid® brand products.

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Learn Why Shorter is Better when it comes to fundraising!

4 Reasons Why Shorter is Better

on April 8, 2022

When planning a successful fundraiser, timing is key. Fall or spring? This month or that one? Long or short? These are important decisions that could impact the overall effectiveness of your fundraising efforts.

For many group leaders, it can be hard to know if you’ve set the right schedule for your event, particularly when it comes to the end date. As the fundraiser progresses, you may even find yourself considering extending the length of your fundraiser. Maybe you want more time to meet your goals or maybe you just want to keep a good fundraiser going. While we understand the temptation to extend the deadline, it’s better to keep it short. In our experience, fundraisers that are short, sweet, and to the point tend to be the ones that work the best. If you’re still unsure, check out our four reasons why, when it comes to fundraising, shorter is better.

  1. Focuses your efforts

By keeping it short, you’ll get to dedicate more of your time and energy to the fundraiser. You can check in with sellers, keep track of your goals, and promote the event all the way to the very end without losing steam. This means you will be more likely to see those good results you crave.

  1. Keeps the momentum going

The longer the fundraiser, the harder it is for people to stay engaged. 2-3 weeks is just the right amount of time to raise awareness and sell your product without creating fundraising fatigue. Keeping a fundraiser short also requires group members to participate without allowing time for procrastination.

  1. Creates urgency

People are busy! They may want to support your group, but long-term fundraisers make it easy for them to put it off. If they think they have 2-3 months, they may wait too long and forget to donate. Giving them a closer end date encourages them to buy when the opportunity presents itself. Also, a sense of urgency helps create excitement, and that excitement encourages them to give. 

  1. Makes the most of your time

The longer a fundraiser is the more time you spend organizing everything. You probably don’t have the time to devote months to one fundraiser. Keeping it short allows you to really focus on the event without it becoming a drain on your time and resources.

That’s the four reasons why we think shorter is better when it comes to fundraising. If you want to see what running a short-term fundraiser may look like, you can check out our sample timeline. It gives you a rough idea of what to expect from a fundraiser with a quick turnaround time. From kickoff to delivery, each step of the fundraising process is displayed with an approximation of how long each stage will take. So, you can go into your fundraiser with confidence knowing that you have a great foundation to get you on your way to meeting your goals.






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Learn Who Should You Sell To with our tips to find supporters for your fundraiser!

Who Should You Sell To? Tips to Find Supporters for Your Fundraiser

on February 4, 2022

Are you getting ready to kick off another year of fundraising for your group? When you oversee a fundraiser, you have a lot to prepare for. You help plan the kickoff meeting, create the budget, manage volunteers, and organize delivery day. You make sure everyone has all the information they need to go out and start working on their goals.

While you’re busy planning for your next event, don’t forget to prepare your sellers for one of the trickiest parts of fundraising: selling. Have your sellers had a hard time finding people to support them in the past? Have you had some difficulties getting new supporters involved in your organization’s annual fundraiser? You’re not alone. That’s why we’ve come up with some tips to help you and your sellers find supporters for your next fundraiser.

  1. Make a list of family and friends

Typically, sellers are going to be more successful getting people they know to buy from them than people they don’t. So, have a brainstorming session where your sellers can come up with a list of family and friends who would love to support their fundraiser. To help get them started, we’ve created a worksheet to guide your sellers through the process of making a great sales list. Once they have their ideas down, they’ll be on their way to reaching their fundraising goals in no time.

Be sure to save this document to use in your next fundraiser.

  1. Get information

There are plenty of people throughout the community who would be glad to support your group. Sellers should be encouraged to ask their dentist, coaches, neighbors, congregation, or even their parents’ coworkers to consider purchasing from their fundraiser. Remind your sellers to carry their order form and program information with them wherever they go, so they’ll never miss an opportunity to make a sale.

If your fundraising program utilizes an online store, encourage your sellers to share their unique link through multiple channels, so everyone knows there’s a fundraiser to purchase from. With out online store, sellers can share their link through social media, email, and text.

  1. Encourage everyone to work together

If some members of your group are friends with other sellers in their neighborhood who are selling the same items, get them together to map out a territory for each kid to avoid flooding neighbors with multiple requests. Do the same thing with shared teachers, coaches, club leaders, etc.

Another option is to have the sellers team up and go around the neighborhood together, with a parent, and split the sales evenly. Whichever option you choose, the important thing is to encourage your sellers to get out in the community without overwhelming potential supporters.

  1. Have sellers keep people updated on their progress

If a seller has a goal of selling 20 items and they’ve sold 15, they should tell people that. They or their parents can post about how close they are to their goal on social media or include it in their sales pitch. They may find someone who will buy those last 5 items because they want to help them out.

Always Fundraise the Safe Way

When running any fundraiser, safety is always the most important factor. There’s nothing more valuable than the wellbeing of your sellers. Before you send your group out to start selling, emphasize these important safety rules:

  • Don’t ever sell alone.
  • Do not go inside someone’s house, regardless of how well you know them.
  • Don’t sell after dark.
  • Avoid carrying cash when you’re selling. Give it to a parent to hold onto until it’s time to turn it in.






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Learn how to Double Your Fundraisers and Double Your Success!

Double Your Fundraisers & Double Your Success

on January 7, 2022

We’ve written a lot about how important it is to time your fundraiser just right in order to achieve your group’s goals. Choosing to do a fall or spring fundraiser, finding what month is best for your group, and deciding how long your event should be are important details that will impact who can participate in your fundraiser and how effective it will be.

This year, we’re suggesting groups do something a little different to double their funds and create opportunities for everyone to get involved. To make this your most successful fundraising year yet, we are recommending groups plan two fundraisers in 2022. When you double your fundraisers, you can double your success and help your group achieve bigger and better things in the coming year.

Why You Should Double Your Fundraisers in 2022

  1. Get an early start and secure your dates

Whether you’re looking to run two fundraisers in the spring or one in the spring and one in the fall, signing up for two fundraisers at once secures both dates for the whole year. Now, you can focus on planning and promoting your upcoming events.

  1. Minimizes fundraising fatigue

When you double your fundraisers, you give families and supporters multiple opportunities to get involved without overwhelming them. Two fundraisers are just enough to give everyone a chance to participate but not so much that it results in seller burn out or customers reducing the number of items they purchase.

Special features like our online store can also help to minimize fundraising fatigue. The online store allows sellers to share their fundraiser with supporters via email, social media, and text. It makes it easy for sellers to get the word out to even more people with just a few simple clicks.

  1. Community support is at an all-time high

Hosting multiple fundraisers allows you to target different areas of your community. This way you can bring in new customers from the surrounding area and still serve the people who have been supporting your group for years.

  1. Supporters will be lining up to get more of those great products!

When you sell a fundraising-exclusive product, like our delicious Butter Braid® Pastries, people can’t get them anywhere else. This means your customers will be looking to your group to restock their supply.

It’s a new year and that means you are just starting to plan what you want to accomplish in the next 12 months. If you’re considering setting some big goals for your group this year, give yourself more opportunities to reach those goals and double your fundraisers for 2022. Hosting two fundraisers gives you the chance to maximize your resources and gather support from everyone in the community. So, start the new year off right and double your fundraisers to double your success.






Looking for more sweet ideas?
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Check out our post on How Long Your Fundraiser Should Be!

How to Increase Seller Participation

on November 5, 2021

Fundraisers are important to the success of many organizations. A strong fundraising effort helps to ensure there are enough resources to support all the activities a group participates in throughout the year. Much of a fundraiser’s success depends upon a high level of seller involvement. If a group has high seller participation, they’re more likely to sell more products and, in turn, raise more funds. However, getting kids interested in fundraising can be challenging. Thankfully, there are some relatively simple things you can do to increase seller participation and make a big difference in your next fundraiser.

Why Doesn’t Everyone Get Involved?

You may be thinking, “If fundraisers are so beneficial, why doesn’t everyone participate in their school or organization’s fundraising efforts?” There are many reasons why kids choose not to sell. Some students may be too busy with other extracurricular activities or family obligations. Others may simply not be properly motivated. Sometimes, it isn’t the sellers at all. Depending on the age of your group, fundraising efforts can largely fall on the parents. Many parents don’t have a lot of extra time to commit to fundraising. Knowing what obstacles are in the way of your ability to increase seller participation will help you find the right solution for you group.

How to Increase Seller Participation:

  1. Get parents involved

How to Increase Seller Participation infographic - thermometer with step 1: get parents involved

As we already mentioned, parents are often the driving force behind a child’s fundraising efforts. Involving them in your planning process and giving them time to prepare is key to getting more parents to participate.

Giving parents plenty of notice about your fundraiser allows them to carve out time in advance to devote to your event. This increases the likelihood that they will participate. You can do an email blast, put an announcement on your group’s website, send home flyers, or all of the above to help parents know what to expect. Remember, frequency is the key to good communication. Send reminders out often and use multiple mediums to get the word out.

Also, don’t forget to tell them what you’re fundraising for. Parents are more likely to contribute when they understand exactly what the proceeds of a fundraiser are being used for and how it will benefit their children.

Check out our list of ways to get parents more involved in your fundraiser for more ideas!

  1. Set the right schedule

How to Increase Seller Participation infographic - thermometer with step 2: set right schedule

If you want to increase seller participation in your fundraiser, the timing of the event is critical. Don’t just limit yourself to doing one fundraiser at the same time every year. Try switching it up from year to year to see what time works best for the most members of your group and for your community.

If you plan to run multiple fundraisers in one year, be sure you space them out. When you try to squeeze too many fundraisers into too short a period, sellers and supporters can start to feel the effects of fundraising fatigue. Students and parents get burnt out, and customers may start reducing the number of items they purchase from each fundraiser. Focus on better results with just one or two fundraisers a year.

  1. Get your group motivated

How to Increase Seller Participation infographic - thermometer with step 3: motivate group

You can also increase seller participation by offering unique rewards to the members of your group that participate. Motivate sellers by giving them the chance to win a pizza party or a dress-up day if you meet your group goal. You can also have special prizes for the top seller in your group such as principal for a day, a free movie ticket, or a no homework pass.

For more ways to get your group motivated, read our post on cost-effective ideas to motivate sellers during fundraising.

  1. Give periodic reminders to encourage sellers

How to Increase Seller Participation infographic - thermometer with step 4: give reminders

Keeping sellers motivated throughout the fundraising process helps to prevent seller apathy after the kick-off. Pump them up during the day by giving them friendly, exciting, and inspiring reminders. Also, give them a visual representation of their progress! If kids see a fill-in thermometer or progress chart showing how close they are to achieving their goal, it will help motivate them!

Putting in the time and effort to increase seller participation will go a long way towards making your next fundraiser a success. In the end, the best thing you can do to get more people involved is to share your enthusiasm. Excitement is contagious! When kids see how fun fundraising can be, they’re more likely to jump on board. Doing extra little things to keep that excitement going will have a positive influence on the members of your group and on the overall outcome of your fundraiser.






Looking for more sweet ideas?
Head over to our Pinterest page for inspiring ideas using Butter Braid® brand products.

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Check out our post on why you should Double Your Fundraisers!

How Long Should Your Fundraiser Be?

on October 8, 2021

Running a fundraiser for your school or organization requires a lot of careful planning, especially when it comes to the timing of your event. It can be difficult for group leaders to know just how long their fundraiser should be. If you set the deadline too early, you risk not having enough time to reach your goal but setting it too late could mean you’ll lose your momentum. To help ensure your fundraising event is a winner, here is what you should consider when planning the length of your fundraiser.

How long should your fundraising event be?

For many schools and groups, we recommend planning a short-term fundraiser that runs for 2-3 weeks. Research shows that traditional product and online fundraisers typically see a greater amount of activity over a shorter period of time (Cause Vox). This means that most of the orders you receive will happen within that 2–3-week window and extending your fundraiser past that is more likely to use up resources than it is to produce a greater number of donations.

Benefits a Short-Term Fundraiser
  • Keeps seller motivation high

If a fundraiser goes on for too long, your group members could lose interest and stop short of meeting their goals. A short-term fundraiser helps maintain a sense of urgency and encourages sellers to reach out to as many people as possible before the fundraiser ends.

  • Easy for customers to support a quick sale

A short fundraiser means a short turnaround time. From beginning to end, your fundraiser may only last a total of 5 weeks. This means your products will be ready for delivery only 2-3 weeks after customers have placed their orders, so there’s no lengthy waiting period.

Also, a short-term fundraiser encourages supporters to order sooner rather than later. With long-term fundraisers, customers may put off contributing because they feel they can always order later. This could lead to them forgetting to purchase from your fundraiser until it’s too late.

  • Allows for multiple campaigns a year

Hosting multiple fundraisers may be more beneficial to your group than hosting one long one. With two or three short-term fundraisers, you can target different groups in your community and take advantage of upcoming holidays or community events. It’s a good way to double your funds while avoiding fundraising fatigue.

How to Make the Most out of Your Short-Term Fundraiser
  • Start promoting the event early

Don’t wait until your fundraiser begins to start promoting it online and around the community. Start putting up posters or posting on social media roughly two weeks before your fundraiser is set to begin. This lets everyone know when your event is starting and gives them time to prepare.  

  • Plan your start date

You must have a well-planned start date to help your sale get off to a good start. When planning your start date, consider what is going on in your community and the time of year. It could make a difference as to who can contribute to your fundraiser. If you’re getting ready to run a fall fundraiser, check out our post on the Best Times to Start a Fall Fundraiser for more advice on picking a start date.

  • Set a firm end date

The end date is just as important to your fundraiser as the start date. Having a firm end date helps sellers stay motivated and encourages supporters not to procrastinate when it comes to donating. Keep everyone on track with frequent reminders about the last day of your event and how much farther you have to go to reach your goals.

There’s a lot to consider when deciding how long your fundraiser should last. Ultimately, there is no perfect number. You simply need to decide what will work best for your group and start planning. If you’re still not sure if the timing of your fundraiser is working, keep notes on how your previous fundraisers have gone and adjust from there. It’s a great way to learn how your event fits in with the community and how much time you need to meet your goals.






Looking for more sweet ideas?
Head over to our Pinterest page for inspiring ideas using Butter Braid® brand products.

Want more fundraising tips?
Check out our post on Why Shorter is Better in fundraising!

What to Know Before Running an Online Fundraiser

on September 3, 2021

Online fundraising has become increasingly popular over the last few years. It’s a great way to run an efficient and effective campaign and can allow you to reach more supporters than you would with a traditional fundraiser. However, planning and implementing a virtual event can be challenging for those who have never experienced one before. If you’re considering running an online fundraiser, check out our list of things you need to consider before taking your fundraiser virtual.

How does an online fundraiser work?

Online Fundraising - Fundraise in the Fastlane infographic - Online store, virtual kick off, promote and sell, and pick up and delver

Groups that sell online are doing so using a company’s webstore. This store typically has all the items you would see in a traditional fundraiser from the same company. Your goal is to get people to support your group by purchasing from the store.

There are a few different ways that you can share the online store with potential supporters, depending on the company you partner with. In some cases, your group will have a unique link that can be shared via email, text, or social media. Other companies may offer individual seller links to promote your fundraiser. With this option, the sellers in your group self-register for the online store and are given a personal link to share with family and friends.

Can you pair a traditional fundraiser with an online fundraiser?

Try to find a fundraising option that allows you to run an in-person and online fundraiser together. Studies show that groups who sell using both methods are raising more money because they are able to reach more people. Read about some groups’ success with these combo fundraising programs on Big Fundraising Ideas’ blog.

You can also find more benefits and statistics of online fundraising in a recent blog post by the Butter Braid® brand.

Is your group responsible for deliveries?

Group leader holding butter braid pastry order form in front of boxes of product in a classroom

Running an online fundraiser can allow you to reach more people in your community and even out of state which is great for your group. However, before you start promoting your store to people all over the country, check to see if your group is responsible for delivering the products. If you are, it may impact who you want to share your online store with.

How to keep students and parents involved during a virtual fundraiser?

Communication is very important when running an online fundraiser, especially if you are not having any face-to-face contact with kids and parents like you would during a normal fundraising event. Before the fundraiser, make sure everyone is comfortable working with the online platform. Schedule a time where you or a member of the fundraising company can walk everyone through the online store and give them a rundown of what to expect.

During the event, consistently check in with your sellers to see how they are progressing towards their goal. Remind them that, though the fundraiser is online, they are still part of a group and have a support system to turn to for help. Consider posting a thermometer or goal tracking image to show kids and parents how close the group is to reaching their goal.

Running your first online fundraiser can seem intimidating at first, but, once you know what to expect, it’s really a great addition to your fundraising plan. The most important thing you can do is choose a fundraising partner that will be there for you every step of the way to help you navigate this new experience. They are the best resource you have when it comes to running a successful fundraiser, no matter what kind of fundraiser it is.






Looking for more sweet ideas?
Head over to our Pinterest page for inspiring ideas using Butter Braid® brand products.

Want more fundraising tips?
Check out our post on the Best Time to Start Your Fall Fundraiser!