Using Social Media to Increase Fundraising Success

on October 9, 2020

People are spending more and more time online these days, checking their Facebook and Instagram to stay updated on what’s going on in the world. Since social media plays such a big role in our day-to-day lives, it should also play a big role in your fundraising marketing plan. No matter what type of fundraiser you’re running, you can reach more potential customers with social media than any other form of communication. Use these tips we’ve created to utilize social media for your fundraising event.

  1. Announce your fundraiser

Let people know there is a fundraiser running in the area. Be sure to answer all the big questions: Who is hosting the fundraiser? What are you selling? Where are you selling them? When is the fundraiser taking place? Why are you raising money? How can people purchase from your fundraiser? End with a call to action – let people know how they can support your cause.

  1. Create a hashtag

Many groups use an original hashtag to market their fundraiser or event. It helps parents, kids, and members of the community search for information and updates on the fundraiser by looking for your specific hashtag.

  1. Promote across all social networking sites

Ask parents and group members to post your message on Facebook or share an Instagram story about your fundraiser. Don’t just limit your social media marketing to one channel. By sharing information across all platforms, you can get more exposure for limited effort. Also, encourage parents and sellers to share your posts, stories, and pictures.

  1. Use graphics, images, and videos to catch people’s attention

Including a colorful photo, image with details, or a fun video to personalize your fundraiser. Show your followers what you’re selling and ask them to purchase to help reach your goal. Reach out to your fundraising representative to see if they have some images or videos that will help make your posts pop!

  1. Keep people updated on your progress

Post how your fundraiser is doing and how much more you need to raise in order to reach your goal. Encourage parents to post about how close their kids are to their individual fundraising goals.

  1. Thank your customers

After your fundraiser has ended, be sure to post about your fundraising success. Let people know how close you came to your goal and thank your customers for supporting you and your cause. And don’t forget to post about your project once it’s completed or share pictures from your field trip. Let people see that their support really mattered and helped to make a difference for your group.

Looking for more sweet ideas?
Head over to our Pinterest page for inspiring ideas using Butter Braid brand products.

Want more fundraising tips?
Check out our post on How to Use the Internet to Boost Fundraiser Sales!

5 Ways to Increase Teacher Involvement in School Fundraisers

on September 24, 2020

When it comes to fundraising, everyone focuses on the students and the parents. The big kickoff event is to get students excited while the information packets are to inform parents about the particulars of the fundraiser. But what about the teachers?

School fundraisers that include teachers as part of their marketing strategy are more likely to succeed than ones that don’t. During the school year, teachers are the only ones who see students as often as their parents, so they have the perfect opportunity to remind students to fundraise. The people behind the Butter Braid® brand know how important teachers are when it comes to fundraising. So, we’re giving you 5 simple and easy ways to increase teacher involvement in your school’s next fundraiser.

  1. Have an informational get-together just for teachers

Taking the time to sit down and talk with teachers about your upcoming fundraising efforts is very important. It allows you time to explain all the particulars of the fundraiser: what program you’re using, what your goal is, and how the money will benefit the school. This also gives the teachers an opportunity to ask questions.

  1. Use some of the profits to ease the financial strain on teachers

According to a poll done by the New York Times, over 90% of teachers use their own money to help purchase school supplies. This is happening all over the United States, and it puts teachers in a very difficult financial situation. So why not alleviate the burden by sharing your fundraising profits with the teachers? Show them their contributions haven’t gone unnoticed.

  1. Don’t overburden them with excess tasks

Teachers are very busy, and they often don’t have time to take on a lot of extra tasks. Let them know that the most important thing they can do during the fundraiser is give their kids a daily reminder to sell. Some teachers may come up with more creative ways to encourage their kids, like a classroom BINGO. Just keep these duties to a minimum, and let the teachers know you respect their time.

  1. Include teacher incentives in your program

During your informational fundraising meeting, let your teachers know that you are also providing them with a chance to earn prizes. Teachers may be more willing to get involved if they know they will also get something in return. For example, give the teacher with the highest classroom sales a gift card or reward the one with the highest participation rate a day of PTO.

  1. Show your gratitude

Most teachers are already aware of why fundraising is important and how students and the school benefit. So, they already want to do anything they can to help. The easiest thing you can do to increase teacher involvement is let them know you appreciate everything they’ve already done and are very grateful for any extra help they’re willing to offer.

Teachers are the backbone of our schools. Their hard work and dedication keep their school running. Which is why they can also be the most important part of your school’s fundraising efforts. If the teachers are excited about something, they share that enthusiasm with their students. So, if you want to increase student participation in your next fundraiser, you should focus on first getting your teachers involved. With their help, you can go above and beyond your fundraising goals.   

Looking for more sweet ideas?
Head over to our Pinterest page for inspiring ideas using Butter Braid brand products.

Want more fundraising tips?
Check out our post on Using Social Media to Increase Fundraising Success!

How Kids Benefit from Fundraising

on July 17, 2020

Most people know how fundraising benefits their local schools, clubs, and organizations –  from paying for sports equipment, to providing more after school care options, to supporting vital community programs. But there are other benefits to fundraising you may not have known. Fundraising provides multiple learning opportunities for the kids who participate. Talking with potential customers, handling money, managing orders, and working with others will help kids develop new and important skills that will benefit them in all aspects of life.

Customer Service Skills

Students gain valuable leadership and communication tools when selling products for fundraisers. Selling teaches kids how to think through the sales process. They learn the importance of eye contact, using clear and concise language, and maintaining a positive attitude. These skills will help propel them forward in academic competitions, college interviews, and the job market.

Goal Setting

Fundraising also teaches children how to set goals. It teaches them the power of choice: when to sell, how much to sell, who to sell to, and who to work with. Once they make those decisions, they can set appropriate goals to match their plan. Kids will also learn how to set group goals and how working together can help their community.


To make a fundraiser successful, everyone has to work together. Kids work with each other, parents, teachers, group leaders, and members of the community to reach their goals. When collaborating with others, kids learn to compromise and share ideas which will help them flourish in team-oriented environments.

Community Value

Finally, fundraising shows students how important their community is. Members of the community are the ones that step up and support local groups when they need it, like by purchasing from a fundraiser. Likewise, communities depend on support from families and students to maintain parks, shelters, recreational programs, and businesses. Through fundraising, students learn that the school is just one part of the community, and that everyone can benefit when people come together to help one another.

Fundraising offers plenty of opportunities for kids to learn and grow. They get to expand their communication skills, understand the importance of setting goals, and learn how to work together with many different people. And, even more importantly, they get to see how their actions not only benefit themselves but the community. So, during your next fundraiser, take the time to communicate these possibilities to the parents in your group. You just might get a few more people excited to fundraise.

Looking for more sweet ideas?
Head over to our Pinterest page for inspiring ideas using Butter Braid brand products.

Want more fundraising tips?
Check out our list of 5 Ways to Increase Teacher Involvement in Fundraising!

5 Things You Didn’t Know About the Butter Braid® Brand

on June 5, 2020

Many of you are loyal Butter Braid® pastry fans. You’ve been following the company and the founding family since the very beginning, so you know a lot about the brand. You know that the company was started in the small, farming community of West Bend, Iowa. Also, that it was started by Ken and Marlene Banwart. You know that each of our pastries are braided by hand with love. And you know that, together with our Dealer Network, we’ve helped raise over $245 million for thousands of great causes. But there are still some facts about the Butter Braid brand that maybe even our most dedicated customers don’t know.

  1. Butter Braid pastries were featured on 2 TV shows

The Butter Braid brand and their parent company, Country Maid, Inc., were on an episode of How It’s Made in 2014 and Manufacturing Marvels in 2015. The episodes showcase the unique production process in manufacturing Butter Braid pastries. You can find the segments on the Country Maid website:

  1. The previous 3 Butter Braid pastry manufacturing locations are the names of our conference rooms

Butter Braid pastries weren’t always made in the high-tech manufacturing facility they are today. Ken and Marlene first started producing the pastries in the basement of their family home in 1991. Once the business outgrew the basement, the Banwart family renovated their two-car garage, and it became the new production area. By the end of 1992, the business was moved to a renovated building in town called the “Hatchery.” A few years later, the business would move one final time to its current location. But, to remember where we came from, we named each of our conference rooms after the previous three Butter Braid pastry manufacturing locations: the “Basement,” the “Garage,” and the “Hatchery.”

  1. Butter Braid pastries didn’t originally have a filling

It’s true. The first pastries Ken and Marlene sold at the local farmer’s market didn’t have any filling. After the Banwarts started selling and marketing the pastries on a larger scale in 1991, Ken came up with the idea to add the sweet, fruit flavors that you love to the pastries.

  1. Our pastries were sold in over 50 retail stores until 2002

When Ken and Marlene initially started the business in 1991, they sold their pastries to local grocery stores. By 1992, their pastries were in more than 50 stores all over the state of Iowa. In 2002, the pastries become a “fundraising only” product in order to support schools and organizations across the country and to fulfill the Butter Braid brand mission of “sharing the good.”

  1. Our most popular flavors? Cinnamon and Strawberry & Cream Cheese

For the past few years, Cinnamon has been the overwhelming crowd favorite. With its thick, gooey cinnamon filling inside layers of buttery, flaky dough, it’s no wonder people love this pastry. However, lately Strawberry & Cream Cheese has overtaken our Cinnamon pastry by a slim margin. The perfect balance of tangy cream cheese and sweet strawberries nestled in layers of buttery dough is what makes Strawberry & Cream Cheese a best seller! Whatever your favorite flavor, get yours at a fundraiser near you! Just enter your zip code and get in contact with your local Butter Braid pastry dealer here:

We hope you enjoyed learning some new facts about the Butter Braid brand. Follow us on Facebook and Instagram to stay up to date on all the latest Butter Braid fundraising news and events.

Looking for more sweet ideas?
Head over to our Pinterest page for inspiring ideas using Butter Braid brand products.

Want more fundraising tips?
Check out our post on How Kids Benefit from Fundraising!

Turn a Butter Braid® Pastry Box into Craft Storage

on May 13, 2020

Do you need a use for that Butter Braid® pastry box you’ve been keeping around? It’s time to start repurposing them! All it takes is some duct tape and some scissors. Great for the crafty mom, daycare provider, school teacher, or anyone who needs storage for art supplies! Let’s turn this box into a craft opportunity! Just follow the directions below to make yours today.


First step is to cut off the top 4 panels. T

Now, take the longest two panels and cut enough off so they can slide down into the box (the short way) to create “compartments.” This will create 3 different compartments.

Next, take the duct tape and start to wrap it around the box until the whole thing is covered.

For this box, we decided to store some art/craft supplies: crayons, colored pencils, and markers! It’s a great way for the kids to have easy access to the supplies while keeping them organized.

Happy crafting!

Looking for more sweet ideas?
Head over to our Pinterest page for inspiring ideas using Butter Braid brand products.

Want more fundraising tips?
Check out our list of 5 Things You Didn’t Know About the Butter Braid brand!

Butter Braid® Pastry Reviews: Stories from Our Customers

on May 8, 2020

The Butter Braid® brand’s mission is all about “Sharing the Good.” That’s why it’s our tagline! We’ve been sharing our products with people across the nation for over 25 years. And those people are glad we do because they want to share it too! Don’t take our word for it. Our customers will tell you themselves; they can’t get enough of Butter Braid products. Check out this list of Butter Braid pastry customer reviews!

Butter Braid Pastry Reviews
  1. “WOW!!! Wow is not enough to describe how much I love Butter Braid pastries. How can I find fundraisers selling these marvelous braids? I will travel. They are absolutely the best! I have to have more. Please help me find more braids!” – Alyce, Illinois  
  2. “As my daughter put it, ‘This is what God must eat in Heaven.’ We purchased a couple of Butter Braid pastries, and we could not believe how wonderful they were. My wife and I are thinking these would be great holiday gifts.” – Raymundo, Mississippi  
  3. “A co-worker was selling these for her daughter’s band group, and I bought a few (7). I gave them as gifts and kept some for myself. Everyone loved these including myself and I would truly like to have some more.” – Faye, Minnesota 
  4. “I remember my mom making these for me when I was growing up. I have made them for my kids, and they love them as much as I do. Thank you so much for helping to continue a family tradition.” – Season, Iowa 
  5. “The smell of my braid baking was WOW! The tender, flaky, sweet pastry is my new wow! I’m so stoked I bought them to share with my family! I will be buying more.” – Tabatha, Tennessee 
  6. “I sold these for my daughter at work and they are awesome. Not only are my coworkers wanting more, but I am too. I ordered 15 of these for my home and they lasted about 2 weeks – we were making 2 a day.” – Patricia, Kentucky 
  7. “I purchased this from one of our local churches; it really went way past my expectations! This was absolutely wonderful, and I will be recommending this product to all who want to participate in a fundraiser! GREAT, GREAT, GREAT!” – Tiffany, Louisiana 
  8. “I have never tasted anything so DELICIOUS! My husband and I ordered two Butter Braid pastries for the first time through our nine-year-old niece, and all I can say is the pastries are unbelievable! They taste just like I baked them from scratch! I will forever continue to be a loyal customer of the Butter Braid brand, and next time my niece sells them I intend to stock up! Thank so much for such a wonderful and deliciously amazing product!” – Dorian, Colorado 
  9. “This was the first fundraiser our school had done with Butter Braid pastries. The experience was incredible! Not only was the product amazing, but the Butter Braid company was fantastic to work with. The fundraiser went off without a hitch and we made a fabulous profit for our school!” – Beth, North Carolina 
  10. “My daughter is raising money to go to New York with her middle school and we would like to sell Butter Braid pastries. Everyone loves Butter Braid pastries.” – Trisha, Montana 

Looking for more sweet ideas?
Head over to our Pinterest page for inspiring ideas using Butter Braid brand products.

Want to read more reviews?
Check out our this one from 2015 by the Bragging Mommy!

Fun, Cost-Effective Incentives to Get Kids More Involved in Fundraising

on March 9, 2020

Organizing a fundraiser, especially with students, is not always the easiest thing to do. Fundraising takes a lot of time and energy and it can be difficult to get children engaged. So, you need something to attract their attention. We’d like to give you some different fundraising incentives to reward your students for fundraising that may be more effective than boring old prizes.

  1. Food party

Kids love food and if you tell them that the highest sellers get a food party, they will be fundraising in no time. There are plenty of different food related prizes you could give. There is a pizza party for the class that raises the most money, a donut day for the grade with the most participants, or ice cream sundaes for the class with the highest seller. There’s so much you can do, and none of it is very expensive. If you order your food/supplies from a local eatery, they may give you a discount for bulk orders and to support a good cause.

  1. Faculty challenges and stunts

Some of you are probably cringing at the thought of this, but kids love it! Getting the teachers and faculty more involved makes the students want to participate. And most of these ideas are basically free. You could let the top earner “pie” a teacher or principal. If the school meets its fundraising goal, have a day where the principal has to dress as the mascot or the whole faculty has to wear silly costumes. It’s fun for the kids and a very easy way to get everyone involved.

  1. Do something that relates to why you’re raising the money

Your incentive can also be an opportunity to teach kids about why fundraising is important. Show them how fundraising benefits their school/group by creating incentives around the thing you’re raising money for. Need new computers? Let the class that earns the most money get more time in the computer lab just to play games. Old slides need to be replaced? Give each class a longer recess if you meet your fundraising goals. Is your library out of date? Have a readathon day where kids get to sit and read their favorite books or comics for one hour if you raise enough money.  This way your students learn the importance of fundraising, and you don’t spend any money.

  1. Raffle

This one is simple. Every so many items each student sells, their name gets put in a raffle. At the end of the fundraiser, draw for 1st, 2nd, and 3rd place. You don’t have to give away big, expensive items for kids to want to win. Give away something from a local store; you’ll be showing your support for the community, and they’re likely to donate the items to you at little or no cost. Or you can raffle off coupons the kids can use in school like “eat lunch with a parent,” “extra 15 minutes of silent reading,” or “help with the morning announcements.”

There are so many fundraising incentives you can offer to reward kids for doing a great job in your fundraiser. Inspire them and incentivize them. You’ll get much better results when you do.

Looking for more sweet ideas?
Head over to our Pinterest page for inspiring ideas using Butter Braid® brand products.

Want more fundraising tips?
Check out our list of How to Turn a Butter Braid pastry box into Craft Storage!

4 Reasons Why Spring is a Great Time for Fundraising

on January 27, 2020

Fall is, by far, the busiest season for fundraising. Groups are racing to start the school year off right. They hope that getting an early start and having one of the first fundraisers of the year will help them get more buyers. It’s also the holiday season when people are in the gift-giving mood and feeling charitable, making it more likely they’ll want to give to your cause. Whereas in spring, the school year is winding down and you’re getting ready for summer. But there are many reasons why you should be taking advantage of this lull and booking a fundraiser. We here at the Butter Braid® brand have put together a list of 4 reasons why spring is the perfect time for your group to run a fundraiser.

  1. Better weather

Most fundraisers involve participants (along with an adult and never alone) going door-to-door to sell as it’s one of the best ways to ensure a sale. Spring is the perfect time for such a fundraiser as the weather is often warmer and drier than in the fall. Better weather means more students will participate, and they’ll be more likely to interact with more potential buyers.

  1. Less competition

As we’ve previously mentioned, a majority of fundraising happens in the fall. This means spring fundraisers will have less competition. This will allow your group to reach more buyers and make more sales.

  1. Seasonal clubs and events

The school year may be coming to an end in spring, but schools and clubs still have a lot of expenses. Spring sports teams need money for competitions and new uniforms. End-of-year events such as graduation and prom need funds for venues, decorations, and more. A spring fundraiser is the perfect way to help cover these expenses.

  1. More discretionary income

Once the holidays have come to an end, people are able to recover from all the expenses of the season. And there are no big shopping holidays in the spring, so people generally have more money to give toward your cause.

A spring fundraiser may be just the thing your group or organization needs. If you are having problems meeting fall goals because of competition from other fundraisers, consider having a spring one instead or run during both seasons to maximize your fundraising opportunities. And if you want to guarantee that your next fundraiser will be a success, choose a Butter Braid pastry fundraiser. You’ll have a great experience selling with our simple program and high-quality products. After all, everyone loves our pastries – no matter what season it is.

Looking for more sweet ideas?
Head over to our Pinterest page for inspiring ideas using Butter Braid brand products.

Want more fundraising tips?
Check out our list of Incentives to Get Kids Involved in Fundraising!

5 Reasons Why Butter Braid Pastries Make the Best Gifts

on December 26, 2019

Whether it be Christmas or a birthday, everyone loves getting gifts. Are you having trouble deciding what to get your loved ones this year? Do you need help coming up with the perfect gift? Well, we are at the Butter Braid® brand here to tell you exactly why you should give your family one of our delicious Butter Braid pastries as a gift.

  1. All the proceeds go toward helping your community

With a Butter Braid pastry, you aren’t just buying your loved one a gift. You’re also giving a gift to the people in your neighborhood. People use our fundraisers to help raise money for non-profits, community organizations, kids’ clubs, and local schools. When you gift one of our pastries, your friends and family get a delicious treat and a warm feeling inside knowing that their gift also helped someone else.

  1. Everyone needs to eat

If you don’t know what to get someone, you can never go wrong with food. Good food, dessert especially, is universally loved. Whether you’re looking to get something for the poor college student in your life or you want to please a doting grandmother, Butter Braid pastries will be a delightful gift for everyone. After all, nothing is better than coming home from a long day, eating a great pastry, and relaxing.

  1. There’s a flavor for everyone!

We’ve already established that everyone loves food, but not everyone is in love with the same flavors and textures. Thankfully, that isn’t a problem with Butter Braid pastries. We have 9 flavors of braided pastries including Apple, Bavarian Crème, Blueberry & Cream Cheese, Cherry, Cinnamon, Cream Cheese, Four Cheese & Herb, Raspberry, and Strawberry & Cream Cheese. We also have pastry rolls in cinnamon and caramel flavors. Make your gift personal and delicious by giving your family their favorite flavor this year.

  1. We do all the hard work

People love food, many really enjoy baking, but no one enjoys cleaning up. Doing dishes is one of those chores that people will do anything to avoid. When you give someone a Butter Braid pastry, you aren’t also giving them more work. We do all the hard stuff here: we mix all the ingredients, make the dough, braid the pastry, and package it. And, yes, we also do the cleaning. All your friends have to do is let the pastry rise, put it on one pan, and cook it in the oven. No muss, no fuss. Simple and delicious is how we like things around here.

  1. You’ll probably get to eat some too!

Food has the power to bring everyone together. When people bake, they want to share what they made with the people they love. Since you gave them such a wonderful gift, they will want to make sure you also get a piece. Our braided pastries serve up to 11 people, so there’s plenty of good to go around. And the more pastries you give, the more pastries you’ll get to try!

Gift giving isn’t easy. You want to get the people you care about something they’ll enjoy and something that won’t break the bank. Butter Braid pastries check both those boxes. You may be unsure about giving food as a gift – wouldn’t someone rather have a toy or a new shirt? Maybe, but you’re not just giving them food. When you give someone food, you’re also giving them your heart. That’s a gift that anyone would consider truly special.

Looking for more sweet ideas?
Head over to our Pinterest page for inspiring ideas using Butter Braid brand products.

Want more fundraising tips?
Check out our list of 4 Reasons Why Spring is a Great Time for Fundraising!

USDA Smart Snacks in Schools Guidelines

on October 22, 2019

Navigating through the new USDA Smart Snacks in School rule can be confusing. Check out our resources below to help you understand how it will impact your next food fundraiser.


The Healthy Hunger-Free Kids Act of 2010 directed the USDA to establish nutrition standards for all foods and beverages sold to students in school, during the school day. This also includes foods sold through school fundraisers on the school campus, during the school day. The new Smart Snacks in School nutrition standards has sought to balance the need of schools to conduct fundraisers, while still ensuring that students have access to healthier foods and beverages during the day.


Yes. Per the USDA, you can fundraise with frozen pastries as long as they are sold off campus, after school hours.


Yes. As long as the product is not unwrapped or consumed on the school campus during the school day. The school day is defined as the period from the midnight before, to 30 minutes after the end of the official school day.


Yes. As long as the products are not sold on school campus during the school day. Promotions are permitted during the school day per the USDA.


A special exemption is allowed for foods that do not meet competitive food standards for the purpose of conducting infrequent, school-sponsored fundraisers. The USDA has allowed states to set their own limits on the frequency of exempt fundraisers. If the State agency does not specify the exemption frequency, no fundraiser exemptions may be granted. There are currently 21 states that have developed exemptions.


Currently, 21 states have developed fundraising exemptions. Click here for a list of states with fundraising exemptions.


Yes, you can still run Butter Braid pastry fundraisers off campus, after school hours per the USDA, even if your state does not have any fundraising exemptions. Distribution of order forms and foods not intended for consumption at school may continue. You can promote the fundraiser through posters, announcements, and assemblies during the school day. The pastries should be sold off school grounds, to family, neighbors, and community supporters. Your school will not lose any federal lunch program funding if these guidelines are followed.


Procedures vary by state. Talk to your local school administration to find out how you can take advantage of your existing fundraising exemptions.

*It is important to note that state agencies and school districts may establish more restrictive policies than that of the USDA’s minimum standards, including those related to delivery of food products, distribution of forms, and collection of money. Check with your schools administration to verify no additional policies are in place

USDA Smart Snacks in School

Want more news from the Butter Braid brand?
Read about our SQF Level 2 Certification!