Dealership Spotlight: Wyhe’s Choice Fundraising

on April 22, 2022

Spring has arrived, and it’s brought April’s “Dealership Spotlight” feature right along with it. For this month’s post, we’re shining the light on Wyhe’s Choice Fundraising. Wyhe’s Choice Fundraising joined the Butter Braid® Fundraising family all the way back in 1999. Since then, this dealership has become famous for the incredible support it provides to fundraising groups. Helping each one through every step of the fundraising process, Wyhe’s Choice Fundraising’s personalized customer service is why groups want to fundraise with them again and again.


Wyhe’s Choice Fundraising is owned and operated by a very dedicated group of individuals: Mychal and Dawn Van Wyhe, Kjert and Michelle Gramstad, and Isaac and Melissa Rinkenberger. Each of these couples got their start in fundraising because they wanted the opportunity to own and manage their own business. It was their dream to be their own boss, make a difference in their community, and grow a family-owned business for the future.

The Van Wyhe family has been around Butter Braid Pastries since the beginning. In 1991, their parents owned and operated a Butter Braid Pastry franchise and manufacturing facility. Once the brand began phasing out the franchises for dealerships, the owners of Wyhe’s Choice Fundraising were ready to sign on. They had always been impressed with the quality of the pastries and truly believed in the brand’s mission. They were excited to get in on the ground floor of this amazing opportunity with a fundraising dealership. That’s why, in August 1999, they opened their own fundraising dealership in Lester, IA.

Changes to the Dealership

This Iowa-based dealership has done a lot of growing over the last 23 years. Their main office and warehouse are still in Lester, IA, but they’ve also expanded to two other locations. In July 2017, they added an office and cold storage warehouse in Hastings, NE. In July 2019, they purchased another dealership, Cedar Valley Fundraising, to add an office and warehouse in West Bend, IA.

Now, the owners also have an incredible team of people working with them and supporting the dealership. In sales, alongside Mychal Van Wyhe and Kjert Gramstad, is Kurtis Myrlie, Carl Gerber, Wes Banwart, and Bill McMurtry. Kelly Schmidt manages things in the office. The warehouse is managed by Harlin Bouman and Daryl Hoogeveen, who have 15 part-time workers assisting them. They also have an amazing group of delivery drivers: Dwight Denoble, Alan Zwart, Dwayne Postma, Randy Koll, Greg Van Wyhe, Polly Hoogeveen, Dennis Massner, Robert Moderow, Greg Shupbach, and Joe Elbert.

Wyhe’s Choice Fundraising has also done a lot of updating to their fundraising process over the years. One of the biggest changes has been switching to a new customer-relationship management (CRM) system. This CRM system has been a huge asset in helping the dealership stay organized and manage inventory in multiple warehouses. The online store has also been a nice addition as this allows sellers to promote their own personal online store link via email, text, or social media. Supporters can order and pay online using a credit card or mobile wallet. Also, they now pre-sort almost all their orders to keep the fundraising and delivery process as easy as possible. The one thing that will never change is the time the team at Wyhe’s Choice Fundraising spends with each group, guiding them through each step of the fundraising process.

Fundraising Groups

The Wyhe’s Choice Fundraising team loves getting the chance to work with so many wonderful groups and help them raise money for their great causes. The quality products and the top-of-the-line customer service they offer is why groups keep coming back year after year. They know that the Wyhe’s Choice Fundraising team will do all they can to ensure their groups have the best fundraiser possible and reach their goals. That’s how they’ve helped so many great causes raise $30,724,427 since 1999.

As you can see, groups love the personal attention they get when they work with Wyhe’s Choice Fundraising. Whether a group is running their first fundraiser with them or their tenth, it’s always a hit. Just ask local group leader Kathryn Duffy, “We just finished our first Butter Braid Fundraiser, and it was a great experience! The staff was great to work with – organized, friendly, helpful, and prompt – and the pastries themselves are heavenly…this was a very successful project for us. We will definitely be doing this again.”

No one proves a “WOW” experience quite like Wyhe’s Choice Fundraising. They are a dedicated, one-of-a-kind dealership that we are lucky to have as part of the Butter Braid Fundraising family. If you are looking for a great fundraising experience in the Iowa, Minnesota, South Dakota, or Nebraska area, call Wyhe’s Choice Fundraising now! They will be there with you every step of the way to make your fundraiser simple and easy. They really are the wise choice for fundraising.

Connect with Wyhe’s Choice Fundraising Today!



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Check out our Dealership Spotlight feature on Golden Rule Fundraising.

4 Reasons Why Shorter is Better

on April 8, 2022

When planning a successful fundraiser, timing is key. Fall or spring? This month or that one? Long or short? These are important decisions that could impact the overall effectiveness of your fundraising efforts.

For many group leaders, it can be hard to know if you’ve set the right schedule for your event, particularly when it comes to the end date. As the fundraiser progresses, you may even find yourself considering extending the length of your fundraiser. Maybe you want more time to meet your goals or maybe you just want to keep a good fundraiser going. While we understand the temptation to extend the deadline, it’s better to keep it short. In our experience, fundraisers that are short, sweet, and to the point tend to be the ones that work the best. If you’re still unsure, check out our four reasons why, when it comes to fundraising, shorter is better.

  1. Focuses your efforts

By keeping it short, you’ll get to dedicate more of your time and energy to the fundraiser. You can check in with sellers, keep track of your goals, and promote the event all the way to the very end without losing steam. This means you will be more likely to see those good results you crave.

  1. Keeps the momentum going

The longer the fundraiser, the harder it is for people to stay engaged. 2-3 weeks is just the right amount of time to raise awareness and sell your product without creating fundraising fatigue. Keeping a fundraiser short also requires group members to participate without allowing time for procrastination.

  1. Creates urgency

People are busy! They may want to support your group, but long-term fundraisers make it easy for them to put it off. If they think they have 2-3 months, they may wait too long and forget to donate. Giving them a closer end date encourages them to buy when the opportunity presents itself. Also, a sense of urgency helps create excitement, and that excitement encourages them to give. 

  1. Makes the most of your time

The longer a fundraiser is the more time you spend organizing everything. You probably don’t have the time to devote months to one fundraiser. Keeping it short allows you to really focus on the event without it becoming a drain on your time and resources.

That’s the four reasons why we think shorter is better when it comes to fundraising. If you want to see what running a short-term fundraiser may look like, you can check out our sample timeline. It gives you a rough idea of what to expect from a fundraiser with a quick turnaround time. From kickoff to delivery, each step of the fundraising process is displayed with an approximation of how long each stage will take. So, you can go into your fundraiser with confidence knowing that you have a great foundation to get you on your way to meeting your goals.

Looking for more sweet ideas?
Head over to our Pinterest page for inspiring ideas using Butter Braid® brand products.

Want more fundraising tips?
Learn Who Should You Sell To with our tips to find supporters for your fundraiser!