Dealership Spotlight: LaBraid Fundraising

on August 26, 2022

August has arrived, and it has brought with it a new “Dealership Spotlight” post. This month we’re featuring LaBraid Fundraising out of Indiana. LaBraid Fundraising has been part of the Butter Braid® brand for decades, even before it became the fundraising-exclusive brand you’ve all come to know and love. Since the very beginning, the team at LaBraid Fundraising has distinguished themselves with their superior customer service, high-quality products, and dedication to helping their fundraising groups achieve their goals.  


LaBraid Fundraising is owned and operated by an incredibly kind, devoted group of individuals. This group includes Curt and Lyla Frank, Jason Martin, Josh Koch, Scott Kleckner, Shayla Brown, and Jill Lowrey. The business was started by Curt and Lyla Frank in 1992. The couple was looking for a new business opportunity that could replace the family’s dairy farm. They were looking for something unique; something that would allow them to be their own boss, that they could pass down to the next generation, and that would make a difference in their community.

At the time, the Butter Braid brand was just getting started. Marlene and Ken Banwart were thrilled to bring Curt and Lyla on board. In September 1992, the couple started out in a rented building where they were manufacturing the braided pastries themselves. They would continue to do so for the next 12 years. When the brand began to switch over to the fundraising dealership model, Curt and Lyla were ready to do the same with their business. In 1998, they opened LaBraid Fundraising in LaCrosse, Indiana. 

Changes to the Dealership

In 2003, LaBraid Fundraising went through a series of big changes. They stopped producing their own product and began to have it shipped in from the main manufacturing facility out of West Bend, Iowa. In that same year, the family built an office and warehouse building on their farmstead, so they could keep the business closer to home.

During that time, the Franks updated many areas of the business to streamline processes and make their fundraising programs as simple and seamless as possible. They also now have a whole team of sales representatives, support staff, and delivery drivers who work together to make each fundraiser a positive and successful event.

Fundraising Groups

It’s been an exciting 30-year journey for the team at LaBraid Fundraising. For them, it’s been a blessing to work with so many wonderful people and help them achieve their goals. They’ll always be so grateful for the relationships they’ve built; both the ones with their fundraising groups and with their fellow team members at LaBraid.

With three decades in the fundraising industry, LaBraid Fundraising has helped just about every group imaginable raise the funds they need. Since 1998, they’ve worked with schools, church groups, bands, choirs, sports teams, fire departments, K9 units, and so many others. To date, they’ve run more than 10,000 fundraisers and helped raise over $15 million.  

Sellers and group leaders love the unwavering support they receive from LaBraid Fundraising. It makes the fundraising process so simple and easy. A local group leader from an Indiana Elementary School says, “Their superb product sells itself, but LaBraid makes it easy to facilitate the sales. I recommend LaBraid to you to help you meet your fundraising needs.”

What It’s Like Working at LaBraid Fundraising

After 30 years of owning LaBraid Fundraising, Curt and Lyla Frank are especially grateful for the incredible team they get to work with every day. Their team is just as grateful and appreciative for the opportunity they’ve been given to help others through their work at LaBraid Fundraising.

With so many years in the industry, there have also been some challenges the team has had to weather. In recent years, especially, they’ve been dealing with shortages on all fronts. Jill Lowrey says that you shouldn’t even get her started on the slow Internet services in LaCrosse, IN.

Even though there has been a fair share of difficulties, the team at LaBraid is always looking on the bright side of things. They say there is no shortage of great laughs around the office. When the whole team is together, they know it is going to be a good day.

LaBraid Fundraising has been a wonderful addition to the Butter Braid Fundraising family, and we are very thankful to have had this dealership with us for the last three decades. Curt, Lyla, and their team are an exceptional group of people who truly love what they do and always give 100% to each group they work with. If you are looking to run a fundraiser in central or northern Indiana; east central Illinois; southwest Michigan; or extreme northwest, west central, or southwest Ohio; call LaBraid Fundraising today or reach out on their website. Their superior customer service and years of experience will have you reaching your fundraising goals in no time.  

Connect with LaBraid Fundraising Today!



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Head over to our Dealership Opportunity page to learn more.

Want to read more posts like this?
Check out our Dealership Spotlight feature on Bee’s Fundraising.

4 Simple Steps to Fundraising Success

on August 12, 2022

What makes a fundraiser successful?

There are many ways to define success. When it comes to fundraising, groups most often determine if their fundraiser was successful by looking at whether or not they reached their goals. Did they raise enough funds? Were there enough sellers participating? Did they increase their number of supporters from last year? If these answer to these questions is “yes”, the fundraiser was a hit! 

At the Butter Braid® brand, we take it a step further. For us, a fundraiser is successful if it helps a group reach their goals in the simplest way possible. That’s why we break down our fundraising program into four simple steps. Each step is easily defined to bring groups to fundraising success. They do this by helping to keep groups on track throughout the fundraising process, so they can spend less time worrying about what comes next and more time focusing on meeting their goals.

What are the steps of the fundraising process?

In a Butter Braid Fundraising program, any fundraising campaign can be broken down into four simple steps: set up, kick off, promote & sell, and pick up & delivery. These four steps come together to create fundraising success. Together, they form your own, personal fundraising roadmap that helps guide your fundraising activity, so you can get to your goal.

  1. Set Up

After you sign up for your Butter Braid Fundraiser, you’ll partner with a local dealership that is part of a national fundraising network. They’ll be there to help you plan your goals, activate the online store, and register your sellers.

  1. Kick Off

Start your fundraiser with an in-person or virtual event. Hand out information packets and seller tools, introduce your sellers to the product, and answer any questions they may have.

  1. Promote & Sell

Remind sellers to share their online store link via social media, email, and text! Check in with your sellers periodically, so you can keep track of their progress. If you need a little boost, your local dealer is there to provide support and motivation to help get you over the finish line.

  1. Pick Up & Delivery

Submit final orders and schedule a time for seller pick up. Orders will arrive prepacked by seller name to make the pick-up process as quick and easy as possible. Arrange delivery with your supporters and don’t forget to let them know you appreciate their help!

Looking for more sweet ideas?
Head over to our Pinterest page for inspiring ideas using Butter Braid® brand products.

Want more fundraising tips?
Check out our 10 Tips for Your Next Fundraiser!