How to Increase Seller Participation

on November 5, 2021

Fundraisers are important to the success of many organizations. A strong fundraising effort helps to ensure there are enough resources to support all the activities a group participates in throughout the year. Much of a fundraiser’s success depends upon a high level of seller involvement. If a group has high seller participation, they’re more likely to sell more products and, in turn, raise more funds. However, getting kids interested in fundraising can be challenging. Thankfully, there are some relatively simple things you can do to increase seller participation and make a big difference in your next fundraiser.

Why Doesn’t Everyone Get Involved?

You may be thinking, “If fundraisers are so beneficial, why doesn’t everyone participate in their school or organization’s fundraising efforts?” There are many reasons why kids choose not to sell. Some students may be too busy with other extracurricular activities or family obligations. Others may simply not be properly motivated. Sometimes, it isn’t the sellers at all. Depending on the age of your group, fundraising efforts can largely fall on the parents. Many parents don’t have a lot of extra time to commit to fundraising. Knowing what obstacles are in the way of your ability to increase seller participation will help you find the right solution for you group.

How to Increase Seller Participation:

  1. Get parents involved

How to Increase Seller Participation infographic - thermometer with step 1: get parents involved

As we already mentioned, parents are often the driving force behind a child’s fundraising efforts. Involving them in your planning process and giving them time to prepare is key to getting more parents to participate.

Giving parents plenty of notice about your fundraiser allows them to carve out time in advance to devote to your event. This increases the likelihood that they will participate. You can do an email blast, put an announcement on your group’s website, send home flyers, or all of the above to help parents know what to expect. Remember, frequency is the key to good communication. Send reminders out often and use multiple mediums to get the word out.

Also, don’t forget to tell them what you’re fundraising for. Parents are more likely to contribute when they understand exactly what the proceeds of a fundraiser are being used for and how it will benefit their children.

Check out our list of ways to get parents more involved in your fundraiser for more ideas!

  1. Set the right schedule

How to Increase Seller Participation infographic - thermometer with step 2: set right schedule

If you want to increase seller participation in your fundraiser, the timing of the event is critical. Don’t just limit yourself to doing one fundraiser at the same time every year. Try switching it up from year to year to see what time works best for the most members of your group and for your community.

If you plan to run multiple fundraisers in one year, be sure you space them out. When you try to squeeze too many fundraisers into too short a period, sellers and supporters can start to feel the effects of fundraising fatigue. Students and parents get burnt out, and customers may start reducing the number of items they purchase from each fundraiser. Focus on better results with just one or two fundraisers a year.

  1. Get your group motivated

How to Increase Seller Participation infographic - thermometer with step 3: motivate group

You can also increase seller participation by offering unique rewards to the members of your group that participate. Motivate sellers by giving them the chance to win a pizza party or a dress-up day if you meet your group goal. You can also have special prizes for the top seller in your group such as principal for a day, a free movie ticket, or a no homework pass.

For more ways to get your group motivated, read our post on cost-effective ideas to motivate sellers during fundraising.

  1. Give periodic reminders to encourage sellers

How to Increase Seller Participation infographic - thermometer with step 4: give reminders

Keeping sellers motivated throughout the fundraising process helps to prevent seller apathy after the kick-off. Pump them up during the day by giving them friendly, exciting, and inspiring reminders. Also, give them a visual representation of their progress! If kids see a fill-in thermometer or progress chart showing how close they are to achieving their goal, it will help motivate them!

Putting in the time and effort to increase seller participation will go a long way towards making your next fundraiser a success. In the end, the best thing you can do to get more people involved is to share your enthusiasm. Excitement is contagious! When kids see how fun fundraising can be, they’re more likely to jump on board. Doing extra little things to keep that excitement going will have a positive influence on the members of your group and on the overall outcome of your fundraiser.






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How Long Should Your Fundraiser Be?

on October 8, 2021

Running a fundraiser for your school or organization requires a lot of careful planning, especially when it comes to the timing of your event. It can be difficult for group leaders to know just how long their fundraiser should be. If you set the deadline too early, you risk not having enough time to reach your goal but setting it too late could mean you’ll lose your momentum. To help ensure your fundraising event is a winner, here is what you should consider when planning the length of your fundraiser.

How long should your fundraising event be?

For many schools and groups, we recommend planning a short-term fundraiser that runs for 2-3 weeks. Research shows that traditional product and online fundraisers typically see a greater amount of activity over a shorter period of time (Cause Vox). This means that most of the orders you receive will happen within that 2–3-week window and extending your fundraiser past that is more likely to use up resources than it is to produce a greater number of donations.

Benefits a Short-Term Fundraiser
  • Keeps seller motivation high

If a fundraiser goes on for too long, your group members could lose interest and stop short of meeting their goals. A short-term fundraiser helps maintain a sense of urgency and encourages sellers to reach out to as many people as possible before the fundraiser ends.

  • Easy for customers to support a quick sale

A short fundraiser means a short turnaround time. From beginning to end, your fundraiser may only last a total of 5 weeks. This means your products will be ready for delivery only 2-3 weeks after customers have placed their orders, so there’s no lengthy waiting period.

Also, a short-term fundraiser encourages supporters to order sooner rather than later. With long-term fundraisers, customers may put off contributing because they feel they can always order later. This could lead to them forgetting to purchase from your fundraiser until it’s too late.

  • Allows for multiple campaigns a year

Hosting multiple fundraisers may be more beneficial to your group than hosting one long one. With two or three short-term fundraisers, you can target different groups in your community and take advantage of upcoming holidays or community events. It’s a good way to double your funds while avoiding fundraising fatigue.

How to Make the Most out of Your Short-Term Fundraiser
  • Start promoting the event early

Don’t wait until your fundraiser begins to start promoting it online and around the community. Start putting up posters or posting on social media roughly two weeks before your fundraiser is set to begin. This lets everyone know when your event is starting and gives them time to prepare.  

  • Plan your start date

You must have a well-planned start date to help your sale get off to a good start. When planning your start date, consider what is going on in your community and the time of year. It could make a difference as to who can contribute to your fundraiser. If you’re getting ready to run a fall fundraiser, check out our post on the Best Times to Start a Fall Fundraiser for more advice on picking a start date.

  • Set a firm end date

The end date is just as important to your fundraiser as the start date. Having a firm end date helps sellers stay motivated and encourages supporters not to procrastinate when it comes to donating. Keep everyone on track with frequent reminders about the last day of your event and how much farther you have to go to reach your goals.

There’s a lot to consider when deciding how long your fundraiser should last. Ultimately, there is no perfect number. You simply need to decide what will work best for your group and start planning. If you’re still not sure if the timing of your fundraiser is working, keep notes on how your previous fundraisers have gone and adjust from there. It’s a great way to learn how your event fits in with the community and how much time you need to meet your goals.






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What to Know Before Running an Online Fundraiser

on September 3, 2021

Online fundraising has become increasingly popular over the last few years. It’s a great way to run an efficient and effective campaign and can allow you to reach more supporters than you would with a traditional fundraiser. However, planning and implementing a virtual event can be challenging for those who have never experienced one before. If you’re considering running an online fundraiser, check out our list of things you need to consider before taking your fundraiser virtual.

How does an online fundraiser work?

Online Fundraising - Fundraise in the Fastlane infographic - Online store, virtual kick off, promote and sell, and pick up and delver

Groups that sell online are doing so using a company’s webstore. This store typically has all the items you would see in a traditional fundraiser from the same company. Your goal is to get people to support your group by purchasing from the store.

There are a few different ways that you can share the online store with potential supporters, depending on the company you partner with. In some cases, your group will have a unique link that can be shared via email, text, or social media. Other companies may offer individual seller links to promote your fundraiser. With this option, the sellers in your group self-register for the online store and are given a personal link to share with family and friends.

Can you pair a traditional fundraiser with an online fundraiser?

Try to find a fundraising option that allows you to run an in-person and online fundraiser together. Studies show that groups who sell using both methods are raising more money because they are able to reach more people. Read about some groups’ success with these combo fundraising programs on Big Fundraising Ideas’ blog.

You can also find more benefits and statistics of online fundraising in a recent blog post by the Butter Braid® brand.

Is your group responsible for deliveries?

Group leader holding butter braid pastry order form in front of boxes of product in a classroom

Running an online fundraiser can allow you to reach more people in your community and even out of state which is great for your group. However, before you start promoting your store to people all over the country, check to see if your group is responsible for delivering the products. If you are, it may impact who you want to share your online store with.

How to keep students and parents involved during a virtual fundraiser?

Communication is very important when running an online fundraiser, especially if you are not having any face-to-face contact with kids and parents like you would during a normal fundraising event. Before the fundraiser, make sure everyone is comfortable working with the online platform. Schedule a time where you or a member of the fundraising company can walk everyone through the online store and give them a rundown of what to expect.

During the event, consistently check in with your sellers to see how they are progressing towards their goal. Remind them that, though the fundraiser is online, they are still part of a group and have a support system to turn to for help. Consider posting a thermometer or goal tracking image to show kids and parents how close the group is to reaching their goal.

Running your first online fundraiser can seem intimidating at first, but, once you know what to expect, it’s really a great addition to your fundraising plan. The most important thing you can do is choose a fundraising partner that will be there for you every step of the way to help you navigate this new experience. They are the best resource you have when it comes to running a successful fundraiser, no matter what kind of fundraiser it is.






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The Best Time to Start Your Fall Fundraiser

on August 6, 2021

Fall is the busiest season for fundraising, and the success of your event could very well depend on when you start. Many groups want to start the year off right by being one of the first to have a fundraiser in the area. Others wait until closer to the holidays. So, when is the best time for you and your group to host a fundraising event? Here’s what you need to consider when scheduling the start of your fall fundraiser.

  1. Is your group seasonal or year-round?

One thing to consider is whether your group is only active during the fall or all year. If you’re in a seasonal sport or club, it would be best for you to start fundraising at the beginning of the fall season. This way you have enough time to plan and raise the money you need for later in the year. If your group is together throughout the year, you have more flexibility in planning your start date.

  1. What type of fundraiser are you hosting?

Are you running a fundraiser with a product people can use year-round? Or are you selling holiday favorites? What fundraiser you choose should factor into when you plan to start your event. People may not think to purchase wrapping paper in September, but it may be on their mind in late October or early November as they prepare for the holidays.

  1. Who are your supporters?

Knowing who your supporters are will be a great help in determining the best time to start a fall fundraiser. If you’re expecting mostly parents and family members to purchase from your sellers, it may be best to wait until a few weeks after the beginning of the school year. This way, they’ve had time to recover from summer vacations, and it’s far enough away from the holidays that people may have more opportunities to support your cause.

  1. Should you start your fundraiser at the beginning of fall?

As you’ve read, there are many benefits to starting your fundraiser sooner rather than later. Here are some more things to consider if you’re planning an early fall fundraiser.

By getting an early jump on things, you’ll miss the fundraising fatigue that can set in later in the season. As fall progresses, parents and kids get busier and might not have time to participate in another fundraiser.

On the downside, you’ll be competing with the busyness of the back-to-school season. Schedules are full with kids starting new classes, parents planning carpools, and families trying to fit in all the other community events that happen around this time. If you want to do an early fall fundraiser, make sure you are aware of the schedules within your community.

  1. Should you wait until closer to the holidays?

While fundraisers that start earlier in the season statistically do better, according to Clay Boggess at Big Fundraising Ideas, there are several reasons for putting off your fundraiser until later in the year.

Waiting until later means you avoid the back-to-school rush. If there are a lot of groups selling in your area, it can be difficult to be the first one out, especially considering some groups start even earlier than August. If you can’t compete with that time frame, waiting may give you an advantage. Groups that sell in November and December can greatly benefit from the holiday season. This is when people do most of their shopping and are feeling charitable, so they may be more likely to support your cause.

However, many families travel for the holidays or have family traditions that would prevent students from participating in your fundraiser. Check with the kids and parents in your group before planning an event during this busy time.

There’s a lot to consider when planning the right start date for your fall fundraiser. Ultimately, you need to decide what’s best for your group and your community because every situation is different. In the end, there really is no bad time to host a fundraiser. If you pick a time that allows your group to engage with the community, and you put in the work to market your event, your fundraiser has every opportunity to be a success!






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Tips for First-Time Fundraising Leader

on July 9, 2021

Is this your first time as a fundraising leader? Are you feeling a little nervous about your new role? Don’t worry, we’re here to help! Here are 10 tips for first-time fundraising leaders to get you started.

  1. Accept that you still have a lot to learn

Even though you worked hard to land this new leadership role and have plenty of experience and expertise, it’s okay to feel uncertain about your ability to lead. Be willing to learn from others, including your new fundraising team!

  1. Communicate clearly

When it comes to leading a fundraiser, effective communication is essential. It’s important to always keep everyone involved informed of your goals, priorities, and deadlines. Provide clear direction and welcome questions, so you can be sure everyone is on the same page.

  1. Be decisive

As a first-time fundraising leader, you will need to make decisions and stick to them. Decisiveness is key for effectively executing plans and achieving set goals.

  1. Set a good example

Be sure to act with the same level of professionalism and dedication that you expect from others. For example, if you expect the children in your group to be polite and friendly, be sure you’re polite and friendly as well!

  1. Check in with your sellers

Don’t wait until it’s time to turn in your order forms to see how your children are faring with fundraising. Just like you, this may be their first time getting involved in a fundraiser. Checking in once or twice a week helps you keep on top of where they are and allows you to provide timely advice to those who may be struggling.

  1. Provide guidance

As a leader, you are also a mentor. This means making yourself available to help the kids in your group learn and grow, as well as helping them in their fundraising efforts.

  1. Offer recognition

By recognizing your students’ efforts and achievements, you are building their confidence and encouraging them to participate in future fundraisers.

  1. Help your group with their goals

Explain the purpose behind your fundraiser: what are you fundraising for, how much money do you need to raise, how much time do you have, etc. Then, help your kids set individual goals that will contribute to the overall goal of your fundraiser.

  1. Make it fun!

There are so many fun ways to reward kids for doing a great job. Inspire them and incentivize them with fun activities and prizes. You’ll get much better results when you do.

  1. Be patient with yourself

Becoming a strong leader takes time, especially when you are adjusting to a new position. Don’t be afraid ask for advice when you need it; doing so will enhance your leadership abilities and help you progress towards becoming a great fundraising leader!






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10 Ways Fundraising Enriches Kids’ Lives

on June 3, 2021

When you host a fundraiser, you are doing more than organizing an event or raising money. You are improving the skills and education of children in your community. As a fundraising coordinator, you are enriching kids’ lives, often in more ways than you will ever know. How? Well, how about you let 15-year-old Maya tell you about her experience with fundraising and what it meant to her.

“My parents couldn’t afford our class’ [field] trip, so I wasn’t going to get to go. Then, I heard about an opportunity that would help me change that. I had the chance to fundraise!” Because of a school fundraiser, Maya was able to join her music class on their visit to Nashville, Tennessee. She got the chance to have an incredible, new experience that she otherwise would’ve missed out on.

Fundraising offers so many benefits for the people who participate. Here are 10 ways that fundraising enriches the lives of kids.

Fundraising allows students to:
  1. Work for something they are passionate about
  2. Set and achieve goals
  3. Improve their teamwork
  4. Understand the importance of monetary responsibility
  5. Create good time-management habits
  6. Develop project planning skills
  7. Enhance interpersonal communication
  8. Provide customer service
  9. Handle objections, questions, and rejection
  10. Establish business ethics

There are so many great reasons to host a fundraiser, and the positive impact it has on the children in your school or group is one of them. Fundraisers allow students to learn valuable lessons and improve important life skills. So, if you’re thinking of hosting a fundraiser, pick one that will help you raise the money you need while changing the lives of your kids for the better.






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How to Get Parents Involved in Fundraising

on May 7, 2021

Fundraising is essential for many local organizations. It’s how they raise funds for supplies, activities, and other necessary functions. However, schools and clubs can’t do it alone. The success of a group’s fundraiser often depends on the support of the parents. If you can get parents involved in the fundraising process, you have a much higher chance of reaching your goals.

Yet, many parents are hesitant to get involved. They often don’t have a lot of extra time to commit to fundraising; parents already have a lot of responsibilities between work and home. However, they understand that fundraising is necessary for their kids to get the most out of school and activities. If you want to get more parents fundraising, we’re here to help! We’ve come up with 5 easy ways to get busy parents involved in the fundraising process.

  1. Get the kids excited

Parents want to support their children. If they see their child is passionate about something, they’re more likely to get on board. Get your students or club members excited about your fundraiser and parents will follow. Just be sure to keep that enthusiasm up throughout the whole fundraising process. Otherwise, as the kids’ excitement fades so will the parents’.

Tip: If you need ideas on how to get kids excited about fundraising, check out our blog post: Fun, Cost-Effective Incentives to Get Kids More Involved in Fundraising.

  1. Make it as easy as possible

The more straightforward a fundraiser is, the more likely parents will want to get involved. This means you need to be clear and specific about your fundraising plan upfront. The best way to do this is to send out an informational letter as early as possible. Outline the purpose of the fundraiser, your goals, how the kids will benefit, what the fundraiser will be, and what type of support is required. End the letter by asking for help from all parents by inviting them to get involved. By telling them exactly what you need and giving them plenty of time to plan, parents are more likely to be able to fit fundraising into their schedule.  

  1. Communicate using multiple mediums

Parents are busy people, so it’s easy for them to miss some communications. Especially if those communications are coming to them from a channel where they don’t spend a lot of time. Instead of using only one method to communicate, promote your fundraiser and volunteer opportunities through a variety of mediums such as social media, text messages, phone calls, and emails. Make a solid effort to meet the parents where they already spend their time.

  1. Offer a variety of roles

Not every parent will fit into the same fundraising role. By asking for help in a variety of positions, you can increase the number of parents that are able to help. Here are a few examples of different roles parents can take:

  • Organization: Some parents may prefer doing behind-the-scenes work. Planning the kick-off event or organizing delivery day are great opportunities for detail-oriented parents to get involved. This will also help you divide up the work of planning the bigger parts of your fundraising event.
  • Volunteering: Other parents may want to take a more hands-on role. No matter what kind of fundraiser you’re hosting, volunteers can make everything easier. They can help by handing out the product on delivery day, collecting order forms, or counting the money collected.
  • Promotion: Finally, parents that need a quicker and easier way to get involved can help boost your fundraiser. Whether this be hanging flyers or posting about the event on social media, parents can help get the word out to otherwise hard-to-reach audiences.
  1. Show your appreciation

Because parents are so busy, they like to know that the time and effort they give is being appreciated. It can be as easy as sending a letter, making a phone call, or making an announcement at your next PTO meeting. And you don’t have to wait until the fundraiser is over to do so! Thank the parents who are giving you a hand before, during, and after your fundraiser. When people feel appreciated, they will do more for you and your fundraiser.






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Tips to Make Your Fundraising Delivery Day a Breeze

on April 9, 2021

Being prepared for your fundraiser’s delivery day is essential to the fundraising process. Deliveries for fundraisers can be complex, especially if your school or group sold a large quantity of items. Organizing a smooth fundraising delivery day requires advanced planning and coordination. Here are some things you can do to help ensure delivery day for your school or group goes off without a hitch.

  1. Pick a program with a delivery plan that fits your needs

When looking for a fundraising program for your school or group, consider how the product will be delivered. The most important goal for delivery day is to distribute orders as soon as possible; this is especially critical with frozen food fundraisers where the product needs to be kept frozen. Accomplishing this goal requires knowing when the order will be delivered and how it will be distributed. Therefore, you need to ask yourself some important questions:

  • How much space will be available for short-term storage?
  • Will the storage area be suitable for temperature-controlled items?
  • Will volunteers be available to help at pick up?
  • How prompt will students/parents be about picking up orders?

Based on the answers to these questions, you’ll want to consider picking a program that meets your delivery needs.

  1. Communicate with parents

It’s vital that everyone is on the same page when it comes to the delivery process. Send out a communication so parents know what to expect and what to do on delivery day. You want them to be well informed about your delivery plan, so include details like what day and time pick up is, where they’ll need to go to pick up orders, and how they’ll need to address any missing or damaged items. And, if you’re selling frozen items, remind sellers and their parents to have an appropriate storage option ready or to be prepared to deliver to customers quickly. Effective communication helps to limit the number of unclaimed boxes on delivery day which will make your life much easier.

  1. Decide on your storage options

Plan ahead and have temporary storage space available for those students or parents who are unable to pick up their order on delivery day. You will have different storage requirements depending on what kind of fundraiser you run. Frozen foods will require freezer space, non-frozen foods will require temperature-controlled storage, and gift items or discount cards require minimal storage where temperature is not an issue.

  1. Get support from volunteers

Don’t think you have to handle everything by yourself. Sorting and distributing boxes are big jobs, especially for large orders. Recruit reliable volunteers to help you on delivery day as soon as you possibly can. The sooner you have people in place and informed about your delivery plan, the smoother delivery day will be. Volunteers can help you organize order forms, prepare tables, and distribute orders. The more people you have helping you, the easier delivery day will be.

Delivery day is a critical part of the fundraising process, and its success can help ensure the success of your overall fundraiser. Just remember, no matter how much you plan, mistakes can happen. The best thing you can do is adjust your delivery plan accordingly and rely on the help of your fundraising partner. Hopefully, these tips will help ensure your next fundraising delivery day runs smoothly.






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Benefits of Online Fundraising

on March 5, 2021

We are living in a digitally led era where technology is becoming an integral part of all areas of life. Recently, we’ve seen the rise of technological advancements in the fundraising industry. Online fundraising has become a favorite option for many groups. When coupled with traditional paper fundraisers, online fundraising has had great success with groups all around the country. In fact, online fundraising comes with many advantages that you may not see with traditional fundraising methods. Here’s some benefits of online fundraising that will help you decide if running a virtual fundraiser is right for your group.

  1. Increases visibility and shareability

No matter what you do, you can’t meet with everyone in your community. Online selling offers an easier way to reach out to people in your area as well as family and friends who live out of town. Many fundraising companies make it easy for you to share your online store with supporters via social media, email, or text! Now, everyone you know can support you and your cause.

  1. Higher seller averages

With online fundraising, we often see an increase in sales. Groups that are selling online and in person are raising more money because they are able to reach more people. When it comes to our fundraisers, those who ran a paper and online fundraiser increased their sales by 63%.  

  1. Simple and convenient

The benefits of online fundraising don’t stop there. With a single click, family and friends can easily purchase from your online store and pay with a credit card or mobile wallet. Now, they don’t have to wait until they see you to buy or mail you a check. Also, making it easier to buy means more people are likely to donate. At the Butter Braid® brand, we’ve found that customers spend 60% more online than they do with paper order forms.

  1. Easier to manage

When you fundraise online, you can easily monitor your group’s progress in real time. You can keep track of how close you are to reaching your goal. Online ordering also means you don’t have to spend time tallying up order forms or keeping track of cash and checks. Many online fundraising platforms have easy order entry which saves time. This means you can focus more of your efforts on encouraging your group and creating awareness of the event in your community.

Now that you know the benefits of online fundraising, we hope you consider adding it to your future fundraising plans. Online fundraising is a great option for schools and organizations that want to raise funds and keep their sellers safe every step of the way. With the new online fundraising programs, your group may go above and beyond all of their fundraising goals.






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Setting Fundraising Goals for the New Year

on January 8, 2021

It’s the start of a brand-new year which means it’s time to think about what we want to accomplish in the next 12 months. Setting goals is important, especially if you are running a fundraiser. Goals give you a long-term vision and short-term motivation. They help you organize your time and resources, so you can make the most out of your fundraiser. We here at the Butter Braid® brand know how important goals are to fundraising. We want to give you some strategies that will help you set great goals for your fundraisers in the coming year.

  1. Use the SMART method

There’s a good chance that you’ve heard of the SMART model of goal setting before. It stands for specific, measurable, attainable, relevant, and time-based. But how do you use this method to set the best goals for your fundraiser?

Start by making the goal specific. When setting your fundraising goals, make it clear what you are hoping to achieve. Have answers to questions like who will benefit from this fundraiser? How many units do you need to sell? And how many people do you need to participate? Answering these questions will help you know exactly what needs to be done to meet your goals.  

Make sure your goal can be measured. Tracking your progress helps to motivate your sellers and paints a clearer picture of where you are in relation to your overall goal. It is a great way to keep everyone on the same page.

You want to motivate your group by giving them a goal that will challenge them but setting a challenging goal does not mean setting an unrealistic one. Goals that are too easy to achieve aren’t motivating. However, goals that are impossible to meet will discourage your group. Make your goal attainable by taking into consideration the resources you have, the number of sellers in your group, and the time you have to meet your overall goal.

Check if your goals are relevant to your group or mission. Why will this goal be beneficial to your group? Will it make a positive impact on the intended recipients? Resolving these issues will also help you establish your “why” and having a “why” helps everything flow more smoothly.

Finally, your goal must be time-based. If it isn’t, you can put it off forever. This will also help with tracking your progress. If you can see how close you are to your goal in relation to the time you have left to complete it, you can adjust your plans accordingly.

  1. Breakdown big goals into smaller parts

If you want to set a very challenging goal for your group, you’ll see better results if you split the goal into smaller, easier to manage ones. Otherwise, your group may end up feeling discouraged. One of the best ways to do this is to run multiple fundraisers. If time allows for it, running one fundraiser in the spring and one in the fall will let you to reach your big goal without overwhelming your sellers.   

  1. Set non-monetary goals

We know that fundraisers are about raising money, but to reach your monetary goal you’ll need the support of your community. When you set non-monetary goals, you can engage a wider audience and get more people to participate. An example of a non-monetary goal would be aiming to have a higher number of participants than last year.

Hopefully, using these strategies will help you set plenty of SMART goals for your future fundraisers. But, no matter what your fundraising goals are, be sure to write them down and make them known to everyone who is participating. Committing goals to paper and reviewing them gives you a much higher chance of achieving the desired outcome. Lastly, remember to make it fun! Reaching your goals is a lot easier when everyone is having a good time doing it.






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Head over to our Pinterest page for inspiring ideas using Butter Braid brand products.

Want more fundraising tips?
Check out our post on 4 Simple Steps to Fundraising Success!